Apple touts iPhone 12 durability in 'Cook' ad

AppleInsiderAppleInsider
Posted:
in General Discussion edited March 2021
Apple on Friday shared a new iPhone 12 ad to its official YouTube channel, touting the durability of the flagship handset as it weathers an onslaught of eggs, vegetables, flour and more in a frantic cooking session.

iPhone 12


Aptly titled "Cook," the commercial focuses on iPhone 12's ability to withstand the elements -- in this case a whirlwind of food.

"More spill and splash resistant than ever. Ceramic Shield, tougher than any smartphone glass. Relax, it's iPhone," Apple says.

Set to "Sauce" by Naïka, the ad follows an iPhone user as he makes a meal (mess) in the kitchen. Used as a digital recipe book, complete with video tutorials, the iPhone is dropped, shaken, covered in flour, splattered with batter and slammed with a pepper mill.

The ad ends with the man washing the handset off under a faucet.





Apple has released a steady stream of ads highlighting iPhone 12 and iPhone 12 Pro's various features like high quality cameras, Dolby Vision, privacy and more. The company's "Shot on iPhone" campaign is also going strong and continues to yield impressive images from iPhone owners around the world.

Stay on top of the latest Apple news right from your HomePod. Say, "Hey, Siri, play AppleInsider," and you'll get latest AppleInsider Podcast. Or ask your HomePod mini for "AppleInsider Daily" instead and you'll hear a quick update direct from our news team. And, if you're interested in Apple-centric home automation, say "Hey, Siri, play HomeKit Insider," and you'll be listening to our newest specialized podcast in moments.

Comments

  • Reply 1 of 8
    commentzillacommentzilla Posts: 725member
    This is why Apple keeps moving towards removing mechanical buttons and ports. Without those things the iPhone would be waterproof and eventually Star Trek level drop proof.
    edited March 2021 tmayWgkruegerwatto_cobra
  • Reply 2 of 8
    fred1fred1 Posts: 1,112member
    Nice ad, but I’m looking for a bit more than protection from flour, water, and one foot drops onto a counter. 
    chemengin1
  • Reply 3 of 8
    macplusplusmacplusplus Posts: 2,112member
    Not a very intelligent campaign. People will try these then file class action lawsuits.
  • Reply 4 of 8
    GeorgeBMacGeorgeBMac Posts: 11,421member
    commentzilla said:
    This is why Apple keeps moving towards removing mechanical buttons and ports. Without those things the iPhone would be waterproof and eventually Star Trek level drop proof.

    Star Trek used flip phones!
    But otherwise, good points!
  • Reply 5 of 8
    GeorgeBMacGeorgeBMac Posts: 11,421member
    Great ad!
    It encapsulates Apple's #1 product:   Lifestyles that are fully lived.
  • Reply 6 of 8
    exceptionhandlerexceptionhandler Posts: 369member
    GeorgeBMac said:
    commentzilla said:
    This is why Apple keeps moving towards removing mechanical buttons and ports. Without those things the iPhone would be waterproof and eventually Star Trek level drop proof.

    Star Trek used flip phones!
    But otherwise, good points!
    In the ToS they did, but not in the TNG series like TNG, Voyager, but don’t remember about DS9... that one doesn’t stick in my head as much.
  • Reply 7 of 8
    GeorgeBMacGeorgeBMac Posts: 11,421member
    exceptionhandler said:
    GeorgeBMac said:
    commentzilla said:
    This is why Apple keeps moving towards removing mechanical buttons and ports. Without those things the iPhone would be waterproof and eventually Star Trek level drop proof.

    Star Trek used flip phones!
    But otherwise, good points!
    In the ToS they did, but not in the TNG series like TNG, Voyager, but don’t remember about DS9... that one doesn’t stick in my head as much.

    There is only one StarTrek.
    exceptionhandler
  • Reply 8 of 8
    exceptionhandlerexceptionhandler Posts: 369member
    GeorgeBMac said:
    exceptionhandler said:
    GeorgeBMac said:
    commentzilla said:
    This is why Apple keeps moving towards removing mechanical buttons and ports. Without those things the iPhone would be waterproof and eventually Star Trek level drop proof.

    Star Trek used flip phones!
    But otherwise, good points!
    In the ToS they did, but not in the TNG series like TNG, Voyager, but don’t remember about DS9... that one doesn’t stick in my head as much.

    There is only one StarTrek.
    Lol
    GeorgeBMac
Sign In or Register to comment.