Spatial Audio on Apple Music is 'something different,' says host Zane Lowe
Spatial Audio in Apple Music will be an "exciting journey" for the music industry, according to Zane Lowe, with artists being given more freedom in the three-dimensional environment to express their music than with stereo.
On Monday, Apple rolled out support for both Lossless and Spatial Audio in Apple Music, giving subscribers new ways to listen to songs. Apple Music's co-head of Artist Relations and radio host Zane Lowe offered an explanation on Tuesday about how much of an impact Spatial Audio could have for musicians in the future.
Speaking about his first time with Spatial Audio using AirPods, Lowe was at first confused, but then found it hard to put the experience into words, due to being "born into stereo."
"It dawned on me that there are a lot of artists in the past and present who would have loved to be able to lean in with this kind of technology - to make their songs come to life, make them bigger, and just take them to levels no one had even thought of yet," writes Lowe.
"How are artists going to use this?" he wondered. "Are they going to start creating music with the idea of a three-dimensional environment, as opposed to this two-channel environment?"
When listening to songs he knew well in stereo under Spatial Audio, Lowe was "feeling something different" about the tracks. "it's not even just about the way it's going to end up sounding, it's very much how songs are going to feel," he offers.
Engineers have been given an "amazing new tool" to play with and to use in experiments. Lowe even proposes that future artists "might never even think about making a stereo record - because all they've ever know is Spatial."
Musicians and engineers who use Logic Pro will also be able to take advantage of Spatial Audio, Lowe tips, with "immersive music-authoring tools" being built into the software later in 2021. "So any musician will be able to create and mix their songs in Spatial Audio for Apple Music -- whether they're in the studio, at home, or wherever," adds Lowe.
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On Monday, Apple rolled out support for both Lossless and Spatial Audio in Apple Music, giving subscribers new ways to listen to songs. Apple Music's co-head of Artist Relations and radio host Zane Lowe offered an explanation on Tuesday about how much of an impact Spatial Audio could have for musicians in the future.
Speaking about his first time with Spatial Audio using AirPods, Lowe was at first confused, but then found it hard to put the experience into words, due to being "born into stereo."
"It dawned on me that there are a lot of artists in the past and present who would have loved to be able to lean in with this kind of technology - to make their songs come to life, make them bigger, and just take them to levels no one had even thought of yet," writes Lowe.
"How are artists going to use this?" he wondered. "Are they going to start creating music with the idea of a three-dimensional environment, as opposed to this two-channel environment?"
When listening to songs he knew well in stereo under Spatial Audio, Lowe was "feeling something different" about the tracks. "it's not even just about the way it's going to end up sounding, it's very much how songs are going to feel," he offers.
Engineers have been given an "amazing new tool" to play with and to use in experiments. Lowe even proposes that future artists "might never even think about making a stereo record - because all they've ever know is Spatial."
Musicians and engineers who use Logic Pro will also be able to take advantage of Spatial Audio, Lowe tips, with "immersive music-authoring tools" being built into the software later in 2021. "So any musician will be able to create and mix their songs in Spatial Audio for Apple Music -- whether they're in the studio, at home, or wherever," adds Lowe.
Follow all the details of WWDC 2021 with the comprehensive AppleInsider coverage of the whole week-long event from June 7 through June 11, including details of all the new launches and updates.
Stay on top of all Apple news right from your HomePod. Say, "Hey, Siri, play AppleInsider," and you'll get latest AppleInsider Podcast. Or ask your HomePod mini for "AppleInsider Daily" instead and you'll hear a fast update direct from our news team. And, if you're interested in Apple-centric home automation, say "Hey, Siri, play HomeKit Insider," and you'll be listening to our newest specialized podcast in moments.
Comments
For something more psychedelic, the listener can be immersed inside the music, with instruments and sounds coming from all directions and swirling around. I think a lot of folks probably don't understand it yet, but this is every bit as big a deal as the introduction of stereo over 50 years ago. And no, Apple didn't invent it, but made it accessible to anyone who cares to listen. Millions of people already have the necessary playback gear in their pockets, making a niche audiophile thing instantly mainstream.
This is technology using a stereo headset.
That's a lot more technology and processing than "just Dolby Atmos repackaged for the audiophile crowd". We're not talking the gold Pink Floyd CD set (because gold 1s and 0s sound better than aluminum!) or the thousand dollar audiophile ethernet cables for the gullible (CD audio is <1megabit per second).
Now, Apple's spatial audio is delivering this feature to millions of people who already own iPhones and subscribe to Apple Music. Surround sound music will be heard by more people in the first few days or weeks on Apple Music than have heard it collectively in all the years prior, all the way back to quad vinyl in the 1970s. That's what makes this revolutionary. The format went mainstream today.