Apple gaining market share in a declining China smartphone market
China is seeing a continuing decline in overall smartphone shipments, though it appears that Apple isn't being affected, according to JP Morgan.
Credit: Andrew O'Hara, AppleInsiderCredit: Andrew O'Hara, AppleInsider
In a note to investors seen by AppleInsider, JP Morgana analyst Samik Chatterjee takes a look at the most recent smartphone shipment data released by the state-run China Academy of Information and Communications Technology (CAICT). The data covers the month of May 2021.
Shipments of international devices, which mostly consists of iPhone models, rose 41% month-over-month in May to an absolute unit volume of 3.8 million. That's higher than the 30% average season uptick typically seen at this time of the year, Chatterjee says.
While international brands fared well in China, it appears that the overall smartphone market is declining. The industry saw a 16% dip between April and May.
The 3.8 million international shipments in May 2021 marked the best month for non-domestic manufacturers in China since May 2018.
"More importantly, the comparison of the trends between Apple and overall volumes indicates that Apple continues to gain market share in the region, with average share now closer to the teens relative to low-double digits a year ago - consistent with the feedback we are receiving from our channel checks, with most OEMs acknowledging that the smartphone market in China has slowed down broadly, except for in the case of Apple," Chatterjee writes.
Smartphones with 5G technology continue to account for the majority of total shipments in China. While 5G smartphones shipments declined 22% month-over-month, they make up 73% of the mix on a year-to-date basis. 5G device shipments volumes were up 7% year-over-year, which is largely in line with expectations.
Chatterjee maintains his 12-month Apple price target of $165. It's based on applying the a 30x price-to-earnings multiple on a 2022 earnings estimate of $5.61.
Shares of Apple were trading at $130.36 on Thursday morning, up 0.16% since markets opened.
Keep up with everything Apple in the weekly AppleInsider Podcast -- and get a fast news update from AppleInsider Daily. Just say, "Hey, Siri," to your HomePod mini and ask for these podcasts, and our latest HomeKit Insider episode too.If you want an ad-free main AppleInsider Podcast experience, you can support the AppleInsider podcast by subscribing for $5 per month through Apple's Podcasts app, or via Patreon if you prefer any other podcast player.AppleInsider is also bringing you the best Apple-related deals for Amazon Prime Day 2021. There are bargains before, during, and even after Prime Day on June 21 and 22 -- with every deal at your fingertips throughout the event.
Credit: Andrew O'Hara, AppleInsiderCredit: Andrew O'Hara, AppleInsider
In a note to investors seen by AppleInsider, JP Morgana analyst Samik Chatterjee takes a look at the most recent smartphone shipment data released by the state-run China Academy of Information and Communications Technology (CAICT). The data covers the month of May 2021.
Shipments of international devices, which mostly consists of iPhone models, rose 41% month-over-month in May to an absolute unit volume of 3.8 million. That's higher than the 30% average season uptick typically seen at this time of the year, Chatterjee says.
While international brands fared well in China, it appears that the overall smartphone market is declining. The industry saw a 16% dip between April and May.
The 3.8 million international shipments in May 2021 marked the best month for non-domestic manufacturers in China since May 2018.
"More importantly, the comparison of the trends between Apple and overall volumes indicates that Apple continues to gain market share in the region, with average share now closer to the teens relative to low-double digits a year ago - consistent with the feedback we are receiving from our channel checks, with most OEMs acknowledging that the smartphone market in China has slowed down broadly, except for in the case of Apple," Chatterjee writes.
Smartphones with 5G technology continue to account for the majority of total shipments in China. While 5G smartphones shipments declined 22% month-over-month, they make up 73% of the mix on a year-to-date basis. 5G device shipments volumes were up 7% year-over-year, which is largely in line with expectations.
Chatterjee maintains his 12-month Apple price target of $165. It's based on applying the a 30x price-to-earnings multiple on a 2022 earnings estimate of $5.61.
Shares of Apple were trading at $130.36 on Thursday morning, up 0.16% since markets opened.
Keep up with everything Apple in the weekly AppleInsider Podcast -- and get a fast news update from AppleInsider Daily. Just say, "Hey, Siri," to your HomePod mini and ask for these podcasts, and our latest HomeKit Insider episode too.If you want an ad-free main AppleInsider Podcast experience, you can support the AppleInsider podcast by subscribing for $5 per month through Apple's Podcasts app, or via Patreon if you prefer any other podcast player.AppleInsider is also bringing you the best Apple-related deals for Amazon Prime Day 2021. There are bargains before, during, and even after Prime Day on June 21 and 22 -- with every deal at your fingertips throughout the event.
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