Apple's Cook says 5G rollout still in 'early innings'

Posted:
in iPhone
Apple CEO Tim Cook believes that 5G is still in its 'early innings' and that the iPhone will continue to grow thanks to demand for the technology.

5G still in 'early innings'
5G still in 'early innings'


Customers can buy the iPhone 12 around the world, but many markets don't have 5G in any form. Apple expects demand for a 5G-enabled iPhone will remain strong going forward thanks to currently low 5G penetration.

The fastest form of 5G, mmWave, is only available on iPhone in select cities in the United States. Even if other countries have the band, Apple doesn't enable it outside of the U.S.

Sales of iPhone in China have also been attributed to the 5G demand boom, but Apple still only represents a small portion of that market.

"We're in the very early innings of 5G," Cook said during Apple's earnings call for the third quarter of 2021. "There are only a couple of countries that are in the double digits."

Despite analysts doubts surrounding continued iPhone growth, Cook says "we feel really good about the future of the iPhone."

The third quarter earnings report revealed Apple once again broke revenue records in Q3. iPhone sales reached $39.6 billion for the quarter, an increase of 52% from $25.98 billion seen in 2020.

Apple is expected to expand its 5G lineup with a 5G-enabled iPhone SE and the upcoming "iPhone 13." The company may also expand mmWave support to other countries as its push for growth continues.

Read on AppleInsider

Comments

  • Reply 1 of 9
    XedXed Posts: 1,068member
    For me this is still the least appealing advancement in the iPhone. Maybe in a couple years 5G will be fast enough (where implemented) and widespread enough for me to actually give a shit.
    lkrupppulseimageswatto_cobra
  • Reply 2 of 9
    lkrupplkrupp Posts: 9,552member
    Xed said:
    For me this is still the least appealing advancement in the iPhone. Maybe in a couple years 5G will be fast enough (where implemented) and widespread enough for me to actually give a shit.
    Yes, it turns out 5G is one of the biggest marketing hypes in tech history, of little use to mobile and wearable products. Apple was ,as usual, excoriated for not jumping on the 5G bandwagon immediately. At this point 5G is a solution in search of a problem. Like you say, maybe in 5 years 5G will be worth having, especially with the associated higher prices for the service. 
    Xedllamawatto_cobra
  • Reply 3 of 9
    EVH237EVH237 Posts: 3member
    5G on my iPhone is a terrific service at times when I get within range. One of my freelance clients needs photos, 3D captures and documents with photos baked in uploaded from my iPhone. When I’m on 5G it is a quick process while LTE in other areas in the same metro struggles. So I’m happy it’s been implemented, though I can see where the average user might not be getting much value out of it. 
    baconstangwatto_cobra
  • Reply 4 of 9
    mattinozmattinoz Posts: 1,657member
    lkrupp said:
    Xed said:
    For me this is still the least appealing advancement in the iPhone. Maybe in a couple years 5G will be fast enough (where implemented) and widespread enough for me to actually give a shit.
    Yes, it turns out 5G is one of the biggest marketing hypes in tech history, of little use to mobile and wearable products. Apple was ,as usual, excoriated for not jumping on the 5G bandwagon immediately. At this point 5G is a solution in search of a problem. Like you say, maybe in 5 years 5G will be worth having, especially with the associated higher prices for the service. 
    Take out mmWave it was a good and worthy change to 4G that improved a-lot things for the general customer. mmWave is just a waste given it has marginal benefits that are slowing the good things getting to customers 
    edited July 27 watto_cobra
  • Reply 5 of 9
    MplsPMplsP Posts: 3,356member
    mattinoz said:
    lkrupp said:
    Xed said:
    For me this is still the least appealing advancement in the iPhone. Maybe in a couple years 5G will be fast enough (where implemented) and widespread enough for me to actually give a shit.
    Yes, it turns out 5G is one of the biggest marketing hypes in tech history, of little use to mobile and wearable products. Apple was ,as usual, excoriated for not jumping on the 5G bandwagon immediately. At this point 5G is a solution in search of a problem. Like you say, maybe in 5 years 5G will be worth having, especially with the associated higher prices for the service. 
    Take out mmWave it was a good and worthy change to 4G that improved a-lot things for the general customer. mmWave is just a waste given it has marginal benefits that are slowing the good things getting to customers 
    Such as?
  • Reply 6 of 9
    Here in San Francisco mmWave isn't too hard to find, but it's random.
    When you do come across it...YEOW.
    Uploading 300Mbps takes care of photos and videos rather quickly.
    watto_cobra
  • Reply 7 of 9
    MplsPMplsP Posts: 3,356member
    lkrupp said:
    Xed said:
    For me this is still the least appealing advancement in the iPhone. Maybe in a couple years 5G will be fast enough (where implemented) and widespread enough for me to actually give a shit.
    Yes, it turns out 5G is one of the biggest marketing hypes in tech history, of little use to mobile and wearable products. Apple was ,as usual, excoriated for not jumping on the 5G bandwagon immediately. At this point 5G is a solution in search of a problem. Like you say, maybe in 5 years 5G will be worth having, especially with the associated higher prices for the service. 
    Yes, a year or two ago while Apple was ‘horribly behind’ because it didn’t have a 5G phone many people here tried pointing that out only to be drowned out by people screaming about 5G being ‘the future,’ even though they couldn’t say what the future was. 
  • Reply 8 of 9
    GeorgeBMacGeorgeBMac Posts: 10,481member
    Cook is on the right side of history.
    Throughout the history of computers communications advances have been some of the biggest drivers of its advancement.

    But, those communications advances do not appear as lightening strikes where everything changes in an instant.
    Rather, they open doors that people and corporations slowly enter as they see advances and advantages on the other side.

    This history started in the mainframe world where dedicated lines morphed into T1 and then T3 lines and computers began to talk.
    Then, PCs expanded into a new universe with dial-up -- they even were able to access those mainframes from virtually anywhere.
    Then, Apple revolutionized computers by putting a computer in your pocket while connected to the internet.
    The magic of AirPods is in their communications technology -- and they mostly eliminated wired headphones.
    And on.  and on....

    5G simply opened another of those doors.   We have yet to see where it will take us.
  • Reply 9 of 9
    Here in the Phoenix urban sprawl, I often see "5G" displaying. Great. However there is no perceptive increase in web pages displaying. If near a 5G tower, the app download speed is quick, but even LTE is faster than the cable internet at home. So, I see the 5G capability only as bragging rights in the real world. When we go back to the UK (hopefully) this late fall, I might see 5G inside the Apple store in Birmingham. 
    watto_cobra
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