Second season of 'Ted Lasso' driving Apple TV+ viewer popularity climb

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in iPod + iTunes + AppleTV
The return of Apple TV+ programming like "Ted Lasso" is fueling significant audience gains for their second seasons, according to a streaming media data aggregator.

Apple TV+ launched in November 2019
Apple TV+ launched in November 2019


Apple has already revealed that the second season opener to "Ted Lasso" broke its viewing record. Now an independent streaming aggregator claims that Apple TV+ as a whole is becoming more popular, and prompting trial users to subscribe.

Reelgood is a portal that shows on-demand streaming content aggregated from multiple sources, including Netflix, Disney+, and Apple TV+.

"'Ted Lasso' season 1 debuted with 1.9% shares of weekend streaming on Reelgood from Aug 14 to 16, 2020," said a spokesperson in an email to AppleInsider "Last week, season 2 got a much warmer reception, with 4.6% shares of weekend streaming."

Reelgood cites increasing loyalty and word of mouth to how not only "Ted Lasso," but other series saw greatly increased viewing for their second runs.

"Looking at the data for Apple TV+ in general, we also see that different TV shows on the service tend to reach a wider audience during the opening weekend of their second season vs. the first," says the company.

The company says that for its opening weekend, "Ted Lasso" was watched more -- via Reelgood -- than any other show. Netflix's "Heist" came second, followed by "The White Lotus" on HBO Max, "Loki" on Disney+, and "Manifest" on Netflix.

"'Ted Lasso appears to be keeping the momentum going,"continued the spokesperson. "This past weekend, from July 30 to Aug 1st, the second episode of season 2 garnered 5.3% shares of streaming and engagement."

"[This is] a good indicator that Apple's original content is doing its job keeping subscribers entertained and hopefully building a loyal fanbase along the way," it continued.

For one example, the company says that the second season of "For All Mankind" began as the 14th most-watched show on launch weekend. By comparison, when its first season began, the show was the 41st most-watched.

"This growth in streaming and engagement for Apple TV+ Originals (spurred by terrific reviews and word-of-mouth marketing) seems to be affecting brand new releases as well such as 'Lisey's Story' (2.5%) and 'Schmigadoon!' (2.1%)," says the company, "which opened to bigger shares of streaming compared to Ted Lasso during the premiere of its first season."

Reelgood solely issues percentages of viewing, and the share of that viewing that Apple TV+ gets. Apple itself has yet to reveal any specific numbers about individual programs, so there is no ratings data to compare to Reelgood's figures.

However, the rise of 2.7% of that viewing share for "Ted Lasso" is backs up the claim that the service is continuing to gain in popularity.

Read on AppleInsider

Comments

  • Reply 1 of 5
    bloggerblogbloggerblog Posts: 2,098member
    Mythic Quest would’ve been a strong driver too had they not had so much crass and disturbing sexual scenes. Would like to watch nerdy but relatively clean stuff with the family. 
    Beats
  • Reply 2 of 5
    tdgtdg Posts: 1member
    I wonder how they get any of this kind of data? It's either from ISP's which are trying to interpret packets, from smart TV's themselves (cough.. Vizio.. cough), or IoT/Android devices with free reign on tracking. The scary part is it's probably a culmination of all of the above.

  • Reply 3 of 5
    JapheyJaphey Posts: 935member
    tdg said:
    I wonder how they get any of this kind of data? It's either from ISP's which are trying to interpret packets, from smart TV's themselves (cough.. Vizio.. cough), or IoT/Android devices with free reign on tracking. The scary part is it's probably a culmination of all of the above.

     Reelgood is a portal that shows on-demand streaming content aggregated from multiple sources, including Netflix, Disney+, and Apple TV+. ”

    They get this data based on the number of viewers that watch the shows through the portal. Nothing nefarious in how they are gathering the data. What they actually do with it, however, is another question entirely. 
  • Reply 4 of 5
    Mythic Quest would’ve been a strong driver too had they not had so much crass and disturbing sexual scenes. Would like to watch nerdy but relatively clean stuff with the family. 
    What are you even talking about? What "disturbing sexual scenes" are you referring to? As for other "crass" aspects of the show, it's geared to adults. Just because it has a video game theme doesn't make if child-friendly.

    Mythic Quest is not a family show. It's not meant to be. It's like complaining that Game of Thrones would be a more wholesome, family show if it wasn't for all the raping and slaughtering of people.
    edited August 3
  • Reply 5 of 5
    Mythic Quest would’ve been a strong driver too had they not had so much crass and disturbing sexual scenes. Would like to watch nerdy but relatively clean stuff with the family. 
    What are you even talking about? What "disturbing sexual scenes" are you referring to? As for other "crass" aspects of the show, it's geared to adults. Just because it has a video game theme doesn't make if child-friendly.

    Mythic Quest is not a family show. It's not meant to be. It's like complaining that Game of Thrones would be a more wholesome, family show if it wasn't for all the raping and slaughtering of people.
    But video games are for kids /s
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