Apple Together group invokes Steve Jobs as it protests Return to Work policy
The Apple Together group has published an open letter objecting to Apple's requiring people to return to working in the office, and argues that Steve Jobs would have listened to them.
Credit: Apple
Apple Together is the group of Apple employees that began with the #AppleToo movement, and which organized a retail walkout on December 24, 2021. As employees return to their offices following Apple's mandate in April 2022, the group has written an open letter protesting against the move.
"Thoughts on Office-bound Work," is an 1,800-word letter published simultaneously in English, Portugese, Spanish, and German. It concerns the return to work and specifically Apple's plan for Hybrid Working, where staff split their week between their homes and the office.
"The Hybrid Working Pilot is not an increase in flexibility," says the letter, "it is a smokescreen and often a step back in flexibility for many of our teams... [Requiring] everyone to relocate to the office their team happens to be based in, and being in the office at least 3 fixed days of the week, will change the makeup of our workforce."
"[It] will lead to privileges deciding who can work for Apple, not the best fit," it continues. "Privileges like 'being born in the the right place so you don't have to relocate,' or 'being young enough to start a new life in a new city/country' or 'having a stay-at-home spouse who will move with you'."
Consequently, continues the Apple Together group, this will lead to a decrease in diversity. "It will make Apple younger, whiter, more male-dominated, more neuro-normative, more able-bodied...," continues the letter.
"We tell all of our customers how great our products are for remote work, yet, we ourselves, cannot use them to work remotely?" says the letter. "How can we expect our customers to take that seriously? How can we understand what problems of remote work need solving in our products, if we don't live it?"
"Or as Steve [Jobs] said: 'It doesn't make sense to hire smart people and then tell them what to do. We hire smart people so they can tell us what to do.'"
"Here we are," says the letter, "the smart people that you hired, and we are telling you what to do: Please get out of our way, there is no one-size-fits-all solution, let us decide how we work best, and let us do the best work of our lives."
Apple has not responded to the letter. However, following a similar request to continue working from home in July 2022, Apple's senior vice president of retail and people, Deirdre O'Brien, advocated returning to the office.
"We believe that in-person collaboration is essential to our culture and our future," she said. "If we take a moment to reflect on our unbelievable product launches this past year, the products and the launch execution were built upon the base of years of work that we did when we were all together in-person."
Read on AppleInsider
Credit: Apple
Apple Together is the group of Apple employees that began with the #AppleToo movement, and which organized a retail walkout on December 24, 2021. As employees return to their offices following Apple's mandate in April 2022, the group has written an open letter protesting against the move.
"Thoughts on Office-bound Work," is an 1,800-word letter published simultaneously in English, Portugese, Spanish, and German. It concerns the return to work and specifically Apple's plan for Hybrid Working, where staff split their week between their homes and the office.
"The Hybrid Working Pilot is not an increase in flexibility," says the letter, "it is a smokescreen and often a step back in flexibility for many of our teams... [Requiring] everyone to relocate to the office their team happens to be based in, and being in the office at least 3 fixed days of the week, will change the makeup of our workforce."
"[It] will lead to privileges deciding who can work for Apple, not the best fit," it continues. "Privileges like 'being born in the the right place so you don't have to relocate,' or 'being young enough to start a new life in a new city/country' or 'having a stay-at-home spouse who will move with you'."
Consequently, continues the Apple Together group, this will lead to a decrease in diversity. "It will make Apple younger, whiter, more male-dominated, more neuro-normative, more able-bodied...," continues the letter.
"We tell all of our customers how great our products are for remote work, yet, we ourselves, cannot use them to work remotely?" says the letter. "How can we expect our customers to take that seriously? How can we understand what problems of remote work need solving in our products, if we don't live it?"
"Or as Steve [Jobs] said: 'It doesn't make sense to hire smart people and then tell them what to do. We hire smart people so they can tell us what to do.'"
"Here we are," says the letter, "the smart people that you hired, and we are telling you what to do: Please get out of our way, there is no one-size-fits-all solution, let us decide how we work best, and let us do the best work of our lives."
Apple has not responded to the letter. However, following a similar request to continue working from home in July 2022, Apple's senior vice president of retail and people, Deirdre O'Brien, advocated returning to the office.
"We believe that in-person collaboration is essential to our culture and our future," she said. "If we take a moment to reflect on our unbelievable product launches this past year, the products and the launch execution were built upon the base of years of work that we did when we were all together in-person."
Read on AppleInsider
Comments
Interesting, because in many other corporate interviews, leads have stated that the Pandemic loosened the productivity stranglehold that so often prevented cross-pollination of ideas. Even the head of the entire M1 design team admitted this.
The Spaceship was designed to stimulate innovation, but because of its security layers, no one could actually connect. It fostered a Cast System within Apple that nearly derailed productivity and worker morale. Since remote work has been implemented, they’ve seen extraordinary leaps In usability and worker morale.
Perhaps the Spaceship should be repurposed into the greatest Tech and Innovation Museum ever built.
IBM wrote the book on productivity, actually many books and academic papers. FP Brookes' "The Mythical Man Month" is the most famous. The most famous conclusion of the most famous book is that taking away the coffee machine had by far the biggest hit on productivity. Why? Because workers prosper when they have their own personal, distraction-free spaces but when they get stuck they have a coffee and have a casual conversation with colleagues which can inspire the way out.
Apple is right to insist that their workers return to the office. A beautiful, private and peaceful office, I hope, and without any of the distractions of home. Then also to provide multiple opportunities to mingle casually with equally-focussed colleagues.
The letter really looks like they made a list of buzzwords, and crafted a letter that strung them together. Now if they had quoted facts and statistics supporting their argument that would have been much more persuasive. They are arguing with accountants, bean counters, and MBAs. They need facts.
Like many complaints like this, it has a grain of truth. Some industries have seen quality and productivity improvements from staff working from home. By focussing on social justice and fairness, they threw away their most powerful argument.
Saying Steve Jobs would have supported them is just pathetic. People try to say “SJ would have…” here and on other forums about all sorts of things and they get laughed at. It’s a weak argument.
Jobs probably would’ve fired them.
um, yeah, and the smartest person Jobs hired (Cook) is telling them to get back to their desks.