Kendrick Lamar sets record for most first-day Apple Music album streams for 2022

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in iPod + iTunes + AppleTV
Kendrick Lamar has set a record on Apple Music, with Mr. Morale & The Big Steppers' gaining the most first-day streams for an album released in 2022.




Released on Friday, "Mr. Morale & The Big Steppers" landed on Apple Music and other streaming services with a lot of attention. The first proper album release for Lamar after 2017's "Damn," the five-year wait was worth it, at least according to Apple Music.

In a Saturday tweet, the official Apple Music account said that it had "the most first-day streams for an album released so far in 2022." The tweet is accompanied by a link to the album, a shout-out to the artist, and a photo.

Shout out @kendricklamar.

K-Dot's 'Mr. Morale & The Big Steppers' had the most first-day streams for an album released so far in 2022.https://t.co/Abap1ayEtY pic.twitter.com/paCc9HyykQ

-- Apple Music (@AppleMusic)


The Apple Music posting doesn't state how many streams there were, but it's likely to be a considerable number. For reference, Kanye West set an Apple Music record for "Donda" in August 2021, achieving more than 60 million streams in the U.S. within 24 hours of its release.

The album is described as a two-part project, with each having nine tracks to "serve to illuminate Lamar's continually evolving world view," the Apple Music listing for the album states. This apparently includes accountability and shortcomings, as well as his relationships, loyalty, money, motivation, responsibility, gender, and generational trauma.

Apple Music says "it's a dense and heavy listen," but that while Lamar is "human like the rest of us, he's also a Pulitzer Prize winner, one of the most thoughtful MCs alive, and someone whose honesty across Mr. Morale & The Big Steppers could help us understand why any of us are the way we are."

Read on AppleInsider

Comments

  • Reply 1 of 3
    BeatsBeats Posts: 3,073member
    If Jimmy and Dre had stayed with Apple this would have probably been a timed exclusive. 
  • Reply 2 of 3
    Dead_PoolDead_Pool Posts: 87member
    Lol “why any of us are the way we are.” My wife would like a word about why I’m crazy 
  • Reply 3 of 3
    lolliverlolliver Posts: 454member
    Beats said:
    If Jimmy and Dre had stayed with Apple this would have probably been a timed exclusive. 
    Those exclusives had ended while they were still with Apple. And with the way governments around the world are looking at big tech right now it would be even less likely. 
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