Apple raises iPhone prices outside US and China
Apple made a point of saying it was keeping the iPhone 14 range priced the same as the iPhone 13 one, but it turns out that was only for the US and China.
Before Apple's September 7 "Far Out" event, it was sometimes predicted that the iPhone 14 would be as much as $100 more expensive than the iPhone 13. Plus the iPhone 14 Pro line was routinely rumored to be more costly than the iPhone 13 Pro line.
The reports and rumors were strong and consistent enough that it was a surprise when Apple revealed it was keeping all new 2022 iPhone prices the same as in 2021. Except now, according to CNBC, those original rumors were close to accurate -- for countries other than the US and China.
Comparing the base iPhone 13 and iPhone 14 models, CNBC says that UK buyers have a seen a rise equivalent to $80. It's much less in Australia with an increase of $33, but Germany is right on the $100 mark -- and Japan's price increase is $146.
For the iPhone 14 Pro range, CNBC notes that UK buyers have to spend the equivalent of $175 more to buy the iPhone 14 Pro Max, compared to the iPhone 13 Pro Max.
Most of this is probably from what Tim Cook and Luca Maestri call "foreign exchange headwinds." The US dollar is current riding high compared to many currencies, particularly the UK, plus there have been rising component costs.
However, CNBC notes that despite this, Apple has chosen to keep its China prices the same as last year. China is an important market for Apple, and continued coronavirus lockdowns have reportedly dampened consumer enthusiasm for expensive devices.
Read on AppleInsider
Before Apple's September 7 "Far Out" event, it was sometimes predicted that the iPhone 14 would be as much as $100 more expensive than the iPhone 13. Plus the iPhone 14 Pro line was routinely rumored to be more costly than the iPhone 13 Pro line.
The reports and rumors were strong and consistent enough that it was a surprise when Apple revealed it was keeping all new 2022 iPhone prices the same as in 2021. Except now, according to CNBC, those original rumors were close to accurate -- for countries other than the US and China.
Comparing the base iPhone 13 and iPhone 14 models, CNBC says that UK buyers have a seen a rise equivalent to $80. It's much less in Australia with an increase of $33, but Germany is right on the $100 mark -- and Japan's price increase is $146.
For the iPhone 14 Pro range, CNBC notes that UK buyers have to spend the equivalent of $175 more to buy the iPhone 14 Pro Max, compared to the iPhone 13 Pro Max.
Most of this is probably from what Tim Cook and Luca Maestri call "foreign exchange headwinds." The US dollar is current riding high compared to many currencies, particularly the UK, plus there have been rising component costs.
However, CNBC notes that despite this, Apple has chosen to keep its China prices the same as last year. China is an important market for Apple, and continued coronavirus lockdowns have reportedly dampened consumer enthusiasm for expensive devices.
Read on AppleInsider
Comments
The Chinese currency vs the dollar is a lot more stable. Only off about 7% YoY vs twice as big loss or more with GBP and Euro. And being assembled In China there is less overhead for transportation etc selling in China vs in Europe.
So that is a key reason for overseas price rises. But I also expect, in time honoured Apple Tax fashion, and because apple does not change retail prices over a twelve month period, that the finance weenies at Apple have conveniently assumed over the next year a continued fall in Euro, GBP, AUD, NZD etc to the iPhone price. Say 10% in addition to the current exchange rate to cover exchange rate risk.
and if that doesn’t happen it’s all gravy.
ideally, as Switzerland is not part of EU, for people living in Germany/Switzerland and buying in Switzerland/Germany you should be able to:
- recover (or not pay) CH/DE tax
- pay customs on entry
- pay VAT on entry
In practice is more complicated as many merchants DO NOT subtract VAT (online by example) even when your documents say that you live on the other side of the block, except for close border buys on DE/FR chains.
My mortgage is almost finished but with the pan European mortgage index (Euribor) currently sky rocketing, a huge amount of people in the EU will see their mortgages take a sizeable chunk out of disposable income which is already getting battered by direct fuel/energy increases and the indirect effects (price rises across the board).
On top of that there is the shadow of recession looming large.
Not the best environment to sell iPhone 14 models in.
Makes it Hard to justify
iphone 14 11 995 sek ($230 more expensive)
Iphone 14 plus 13 495 sek
iphone 14 PRO 14 995 sek
iphone 14 PRO Max 16 495 sek