Two years after Apple Silicon, Intel still wants Apple to buy chips
Intel is insistent that it can get Apple to become its customer once again, with an executive saying it can win back Apple despite the success of Apple Silicon.
Apple has mostly moved away from Intel chips for its Mac product range, with all but one computer running on its own Apple Silicon. Despite the likelihood that Apple will eventually shift completely over to Apple Silicon chips and drop Intel, the processor producer still thinks it has a chance to get Apple's ear.
During Intel's Innovation event on Tuesday, Intel's executive vice president of the Client Computing Group Michelle Johnston Holthaus commented about Intel's chip work, but also mentioned Apple, according to Ian Cutress on Twitter.
As part of the commentary, Holthaus insisted that Intel "will never stop trying to get Apple to be a customer again." It is unclear what else Holthaus said on the subject at the time, other than Intel's wish for "everyone to have high performance."
The comment from Holthaus isn't the only one made by high-level Intel executives about its deteriorating relationship with Apple since the introduction of Apple Silicon.
In an October 2021 interview, Intel CEO Pat Gelsinger insisted he will never give up hope of a return to Macs on Intel processors, but that it would have to do so by creating a better chip.
"Apple decided they could do a better chip themselves than we could," said Gelsinger. "And you know, they did a pretty good job. So what I have to do is create a better chip than they can do themselves."
With Intel continuing to work on its foundry services, there's always a chance that Apple could use Intel to produce its chips, alongside its existing TSMC relationship. In late 2021, Intel was allegedly attempting to court Apple for potential future chip production.
Such an approach wouldn't necessarily be using Intel-designed chips, but would still be more business for Intel itself.
Read on AppleInsider
Apple has mostly moved away from Intel chips for its Mac product range, with all but one computer running on its own Apple Silicon. Despite the likelihood that Apple will eventually shift completely over to Apple Silicon chips and drop Intel, the processor producer still thinks it has a chance to get Apple's ear.
During Intel's Innovation event on Tuesday, Intel's executive vice president of the Client Computing Group Michelle Johnston Holthaus commented about Intel's chip work, but also mentioned Apple, according to Ian Cutress on Twitter.
As part of the commentary, Holthaus insisted that Intel "will never stop trying to get Apple to be a customer again." It is unclear what else Holthaus said on the subject at the time, other than Intel's wish for "everyone to have high performance."
Also: Will never stop trying to get Apple to be a customer again. Intel wants everyone to have high performance.
-- . (@IanCutress)
The comment from Holthaus isn't the only one made by high-level Intel executives about its deteriorating relationship with Apple since the introduction of Apple Silicon.
In an October 2021 interview, Intel CEO Pat Gelsinger insisted he will never give up hope of a return to Macs on Intel processors, but that it would have to do so by creating a better chip.
"Apple decided they could do a better chip themselves than we could," said Gelsinger. "And you know, they did a pretty good job. So what I have to do is create a better chip than they can do themselves."
With Intel continuing to work on its foundry services, there's always a chance that Apple could use Intel to produce its chips, alongside its existing TSMC relationship. In late 2021, Intel was allegedly attempting to court Apple for potential future chip production.
Such an approach wouldn't necessarily be using Intel-designed chips, but would still be more business for Intel itself.
Read on AppleInsider
Comments
Exactly why Apple is making its own silicon - so everyone can have high performance, not just future lap burn victims.
I guess this make Intel the up until now missing "Dumberer" third leg of the stupidity stool.
It's the same with computers: Apple builds what they choose to, and anyone who needs something else looks to another vendor. You decide what you need and what you're willing to compromise on and you go from there.
It's an "Apple vs the rest of the industry" situation, and in terms of size Apple won't win[1]. In terms of profitability for a chip maker... might be a close call, but Apple's reputation suggests it won't be easy money. Plus, Apple always wants to control any component they view as strategically important - and since they now have that, why would they give it away to work with a recalcitrant supplier that is looked upon as being behind in the performance arena?
[1] Apple is working to change the metric from "performance" to "performance per watt" and the rest of the industry is amenable to this idea, but Apple also wants to integrate their own custom features into chips whereas the rest of the industry wants commodity components. Apple is now big enough to get what they want, but the rest of the industry isn't going to change to accomodate Apple's desires.