Apple in talks to run ads on Apple TV+ shows
Media agency reports claim that Apple is exploring the addition of ads to Apple TV+ shows, as part of its push to increase its ad revenues.
Apple's privacy efforts have given the impression that the company is against advertising, but that has never been the case. But it is claimed that Apple is exploiting its privacy features to give it an edge against other companies.
That edge is in the form of the company's long-held search advertising service, which has been predicted to grow to a $6 billion business by 2025.
Now according to Digiday, Apple is looking to expand its ad sales with Apple TV+.
Various sources have told the publication that Todd Teresi, Apple vice president of ad platforms, has been meeting with ad network executives. One unnamed media agency source said that they were due another meeting with Teresi in November, and believes it will be concerned with TV ads.
"[Teresi] did express interest in expanding their [ad] business," said the source, "but he also made it very clear that Apple will do nothing unless one, there's a significant opportunity, and two, they would never do anything to jeopardize the relationship they have with their consumers."
"Anything that would open up premium inventory [in connected TV or streaming] would be a positive," continued this unnamed marketing executive. "The last bastion is Apple TV."
"Apple is going to be a very good ad experience with probably a low ad load," the source said. "They're already actually very diversified in terms of revenue streams so there's less pressure to fit lots of ads."
The low ad load means that Apple TV+ would not end up with as many minutes of adverts per hour as network television does. Nonetheless, it would surely mean the most popular shows like "Ted Lasso" being front-loaded with ads instead of the currently common promos for other shows.
Separately, Disney+ has confirmed that it will be introducing a lower-cost tier that is ad-supported, from December. Netflix is reportedly considering the same.
Read on AppleInsider
Apple's privacy efforts have given the impression that the company is against advertising, but that has never been the case. But it is claimed that Apple is exploiting its privacy features to give it an edge against other companies.
That edge is in the form of the company's long-held search advertising service, which has been predicted to grow to a $6 billion business by 2025.
Now according to Digiday, Apple is looking to expand its ad sales with Apple TV+.
Various sources have told the publication that Todd Teresi, Apple vice president of ad platforms, has been meeting with ad network executives. One unnamed media agency source said that they were due another meeting with Teresi in November, and believes it will be concerned with TV ads.
"[Teresi] did express interest in expanding their [ad] business," said the source, "but he also made it very clear that Apple will do nothing unless one, there's a significant opportunity, and two, they would never do anything to jeopardize the relationship they have with their consumers."
"Anything that would open up premium inventory [in connected TV or streaming] would be a positive," continued this unnamed marketing executive. "The last bastion is Apple TV."
"Apple is going to be a very good ad experience with probably a low ad load," the source said. "They're already actually very diversified in terms of revenue streams so there's less pressure to fit lots of ads."
The low ad load means that Apple TV+ would not end up with as many minutes of adverts per hour as network television does. Nonetheless, it would surely mean the most popular shows like "Ted Lasso" being front-loaded with ads instead of the currently common promos for other shows.
Separately, Disney+ has confirmed that it will be introducing a lower-cost tier that is ad-supported, from December. Netflix is reportedly considering the same.
Read on AppleInsider
Comments
But once again, it’s just a ‘claim’, a ‘rumor’, click bait to flame over. I took the bait. Will you?
...of course some may suggest (correctly) legally that profit is the corporate mandate priority...
Patagonia has been in the news of late:
www.forbes.com/sites/matthewerskine/2022/09/16/yvon-chouinard-and-the-patagonia-purpose-trust-what-is-it-and-will-it-work/
Should Apple 'explore' trust or alternate ownership structures...?
Could they legally once the corporate genie is out of the bottle...?
Are options between corporate profit and open source community closer to a 'bicycle for the mind' core value ...?
In the broader realm of environmental concerns should corporate law be changed to include 'stakeholders'...?
We have a house rule of no more than three services at once. Might rotate them out for something else when Ted Lasso ends.
Coincidently I just turned off my ATV+ sub just the other day after realising I hadn’t watched anything there for a couple of months. There just isn’t enough on there to justify a subscription, and far too much if it is very Public TV/establishment northern Californian. Ads would be a definite turn off, particularly with the bulk of the content on the service.
Watching FTA every now and again I am struck with how incredibly annoying annoying ads are, and how good ad free streaming is.