iPhone 14 Plus allegedly suffering from production cuts after only two weeks on the market...

AppleInsiderAppleInsider
Posted:
in iPhone
A new report suggests that Apple has cut production on the iPhone 14 Plus, although the interpretation is based on several bad assumptions.

iPhone 14 Plus production cuts underway
iPhone 14 Plus production cuts underway


The iPhone 14 lineup has four models, distinguished by display size and class features. The iPhone 14 and iPhone 14 Plus are nearly identical except for the display size.

According to a report from The Information, two supply chain sources suggest that Apple is cutting production on the iPhone 14 Plus. One source stated that at least one manufacturer in China was told to halt production of iPhone 14 Plus components while its procurement team reevaluates demand for the product.

Also, two downstream suppliers in China that assemble parts into larger modules are cutting their production by 70% and 90%, respectively. The other person said Apple asked at least one manufacturer to increase production for iPhone 14 Pro and iPhone 14 Pro Max parts, but not equal to the reduction in iPhone 14 Plus parts.

The second person also stated that despite changes in production orders, Apple is still expected to include a Plus model in its "iPhone 15" lineup in 2023.

However, Apple's iPhone supply chain is large and complex, so viewpoints from a single source or manufacturer may not reflect the bigger picture -- and Tim Cook is on record in saying the same thing. While one manufacturer might see production cuts, another might see increases.

The same concept applies to sub-assembly manufacturers like camera assemblers. Apple's supply chain inventory may fill up as supply catches up to demand.

The iPhone 14 Plus is an example of Apple's ladder strategy, with a product at a wide array of price points. It is $100 more expensive than the iPhone 14 and $100 cheaper than the smaller yet more feature-filled iPhone 14 Pro.

Pre-orders also went live a month later for the iPhone 14 Plus, which is probably what's driving lower short-term demand. People who wanted a new iPhone on release day already got their desired model in September.

It is difficult to determine device success based on order demand. Pro models tend to get ordered in significantly higher quantities at release, then non-pro models increase sales volume and are a higher percentage of the orders after the first four months of availability.

Read on AppleInsider

Comments

  • Reply 1 of 11
    danoxdanox Posts: 2,858member
    Sure it is, Apple earnings are next week and there will be several Apple is doomed articles between now and then…
    williamlondonDAalsethmattinozwatto_cobra
  • Reply 2 of 11
    saareksaarek Posts: 1,523member
    The standard iPhone 14 was always going to be a tough sell seeing as it's basically a rebadged iPhone 13 with some basic upgrades. 

    The iPhone 13 Pro and Pro Max are far superior in many ways and around the same price point now that they have been discounted following the release of the 14 Pro models.

    Anyone with an ounce of knowledge who needs a new phone would therefore get the 14 Pro line or go for the 13 Pro Line if they want to save some cash.
    edited October 2022 forgot usernamewilliamlondonwatto_cobra
  • Reply 3 of 11
    JFC_PAJFC_PA Posts: 932member
    100% or 90% cuts in production? That’s gotta be a Nikkei article. Home of the “slashed” annual wolf cry. 
    Madbumwatto_cobra
  • Reply 4 of 11
    forgot usernameforgot username Posts: 51member
    saarek said:
    The standard iPhone 14 was always going to be a tough sell seeing as it's basically a rebadged iPhone 13 with some basic upgrades. 

    The iPhone 13 Pro and Pro Max are far superior in many ways and around the same price point now that they have been discounted following the release of the 14 Pro models.

    Anyone with an ounce of knowledge who needs a new phone would therefore get the 14 Pro line or go for the 13 Pro Line if they want to save some cash.

    I think that's right.  iPhone 13 Pro and 13 Pro Max are landmark models that "got it right" in the same way that 6S did. Excellent blend of features, style and reliability/usability, at a fair price given the great tech included.
    edited October 2022 macpluspluswatto_cobra
  • Reply 5 of 11
    The_New_tontonThe_New_tonton Posts: 37member
    Whatever idiot thought a larger “non-pro” iPhone would sell better than a smaller “non-pro” iPhone (Mini) should be fired.

    Bring back the Mini and drop the Plus.
    williamlondonmobirdwatto_cobra
  • Reply 6 of 11
    M68000M68000 Posts: 727member
    Love these stories where you have no idea how many phones were produced in the first place.   the other thing and more importantly - it seems like instant results and sales are expected or the product is a fail.  It’s actually a bit funny in a way,  instant results are expected from a phone that is out only a few weeks to the public and by the way probably zero marketing of it.

    The industry has market saturation.  The old days of “super cycles” are gone.  More like rolling cycles where a percentage of people by phones each year.  

    The 14 plus is interesting because of the lighter weight and great battery,  but time will tell. 
    edited October 2022 williamlondonJFC_PAwatto_cobra
  • Reply 7 of 11
    macplusplusmacplusplus Posts: 2,112member
    Apple is being pushed to higher and higher end by Chinese companies. This is a deliberate tactic and Apple may need to develop a substantial maneuver to regain the entry level market and even the mid-range. One day it will find itself at the peak of performance and state-of-the-art production as the sole owner of the niche market corner into which it painted itself. 
    williamlondongatorguy
  • Reply 8 of 11
    looplessloopless Posts: 329member
    Stock market manipulation.
    muthuk_vanalingamwatto_cobra
  • Reply 9 of 11
    MadbumMadbum Posts: 536member
    Breaking News from Nikkei, Digitimes next week:


    Apple Cuts productions on iPhone 19 in 2027, according to anonymous sources!
    JFC_PAeriamjhwatto_cobra
  • Reply 10 of 11
    saareksaarek Posts: 1,523member
    Whatever idiot thought a larger “non-pro” iPhone would sell better than a smaller “non-pro” iPhone (Mini) should be fired.

    Bring back the Mini and drop the Plus.
    The problem, as I see it, that the mini had is that it had much cheaper competition from within Apple itself in terms of the iPhone XR and SE. If those phones were not around it would have sold by the truckload.

    It was a tough sell against the SE especially.
    edited October 2022 watto_cobra
  • Reply 11 of 11
    eriamjheriamjh Posts: 1,644member
    Cut and paste iPhone 13 with 14. Release new articles every year like clockwork.  

    We hear the same thing over and over and over.   

    And the mini is dead.  There just are not enough who want it (per Apple). But do they post, though!  You’d think everyone wanted one.  
    edited October 2022 watto_cobra
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