Apple's 'XR' headset could cost $1,999 at launch

Posted:
in Future Apple Hardware edited June 2023
A leak claims Apple's name for its mixed-reality headset will be "XR," but the same rumor claims a questionable starting price of $1,999, not the previously-rumored $3,000.

[Yeux1122/Naver]
[Yeux1122/Naver]

Apple is mere hours away from holding its WWDC 2023 keynote, which is anticipated to include product launches alongside details of its operating system changes. For the most high-profile device in the list, it is claimed that a name has finally been chosen for it.

According to a post on Naver by serial leaker "Yeux1122," an image appearing as if it was a screenshot from Apple's website shows the headset as being called the "XR." The name has previously been bandied about via trademark listings, so it isn't entirely a surprise if it is true.

Confusingly, the same post refers to the headset as "The Apple Reality Pro," which was another name mentioned in trademarks and rumors.

The posted image also includes details about the headset, such as its use of "dual X1 chips," a "12-camera system," "stunning 8K XDR optics," and the use of "xrOS" as the operating system.

Both the image and the accompanying text mention it will start at $1,999, meaning there could be multiple options to choose from. Given Apple's other device lineups, this could mean different levels of storage and memory may be configurable.

The price is also a lot lower than rumors indicated. For quite some time, it was thought the first wave of Apple's headset releases could cost $3,000.

The last-minute leak isn't that clear with the name, and may not be entirely trustworthy. But with Apple's keynote happening later on Monday, there's not long before the truth is revealed.

AppleInsider is covering the news from Apple's WWDC 2023 Keynote, as well as providing extensive analysis after the presentation.

Read on AppleInsider

Comments

  • Reply 1 of 14
    dk49dk49 Posts: 272member
    That doesn't sound like a consumer friendly name. It will be wierd if Apple actually names it so.
    williamlondon
  • Reply 2 of 14
    This sounds very unlikely. Why dual identical chips? Something like a south-bridge makes much more sense to handle 12 cameras since you primarily divide in to two chips for I/O and make bigger chips for processing more. You want to share as much rendering as possible for the two displays on one chip. Anything is possible, but it doesn’t feel right. It also doesn’t follow the supply chain rumors, however there is a chip in the supply chain for the headset so it is possible everyone got it wrong. The name also sounds unlikely although Apple has done it with Apple Watch and Apple TV.
    edited June 2023 williamlondon
  • Reply 3 of 14
    jeromecjeromec Posts: 200member
    The tagline is way more Dell or Samsung than Apple.
    100% fake.
    abujazarwilliamlondon
  • Reply 4 of 14
    siretmansiretman Posts: 118member
    The most important question with the headset is: does it have the “killer app” that will make it desirable for people like me. I cannot see myself now putting on a headset. 
    The price of $2000 or $3000 is not much of a difference if the headset does not have that “want to have” app.

    I am waiting now just like I did in 2007.  
    edited June 2023 williamlondon
  • Reply 5 of 14
    wdowellwdowell Posts: 234member
    In August 2022, Kuo said 2000 dollars, which was widely reported then. It was the default figure people used. but then - and don't tell me Apple wasn't involved in this price rumour inflation  - the figure being bandied about started to be 3000. How convenient.  And now.. . oh yes... well actually...

    the reality is this is going to be a product that is designed from the get-go to drive services /subscriptions - it's a vehicle for it all - they're not stupid from fitness to movies and beyond, and be sold quite likely through various financial tools with spread payments etc, so the upfront price can be 'tweaked' to Apple's desire and yet not represent the entire cost of the product over its life cycle. 
    danox
  • Reply 6 of 14
    torb9htorb9h Posts: 15member
    Whilst this does seem sketchy.. XR seems logical of the OS is named xrOS given the naming conventions; Apple Watch - watchOS, AppleTV - tvOS, Mac - macOS, 
  • Reply 7 of 14
    abujazarabujazar Posts: 4member
    Fake. Apple wouldn’t highlight tech specs as the main selling point. Dual chips makes absolutely no sense. Also, stereo 4K is not the same thing as 8K and Apple wouldn’t make that mistake. (Although stereo 5K or even 6K seems more likely for an Apple device).
  • Reply 8 of 14
    AppleZuluAppleZulu Posts: 2,097member
    All this would be great fun if people would treat rumors as rumors.

    All the chatter about this new whatever it is has treated rumors as fact. Everybody just knew it's going to cost $3,000. Now a rumor that it's $2,000 just irritates people. What will happen when Apple announces the new whatever it is and it's neither of those numbers?
    williamlondonJP234
  • Reply 9 of 14
    ravnorodomravnorodom Posts: 710member
    One thing for sure, it will blow Meta Oculus out of the water.
    williamlondon
  • Reply 10 of 14
    chutzpahchutzpah Posts: 392member
    One thing for sure, it will blow Meta Oculus out of the water.
    Meta Quest. They don’t use the name Oculus any more. 
  • Reply 11 of 14
    eightzeroeightzero Posts: 3,097member
    Remember the rumors about the price of the "iWatch?" and then in the last 30s of the reveal, Tim says (and I paraphrase) "oh, and we also offer $10,000 and $14,000 versions." I still wonder to this day how many of those they actually sold, and where they all are right now. 
    williamlondon
  • Reply 12 of 14
    danoxdanox Posts: 3,107member
    wdowell said:
    In August 2022, Kuo said 2000 dollars, which was widely reported then. It was the default figure people used. but then - and don't tell me Apple wasn't involved in this price rumour inflation  - the figure being bandied about started to be 3000. How convenient.  And now.. . oh yes... well actually...

    the reality is this is going to be a product that is designed from the get-go to drive services /subscriptions - it's a vehicle for it all - they're not stupid from fitness to movies and beyond, and be sold quite likely through various financial tools with spread payments etc, so the upfront price can be 'tweaked' to Apple's desire and yet not represent the entire cost of the product over its life cycle. 
    You are right it will tie in to all of the current ecosystems, across-the-board, that is, what’s going to make it successful, if the developers can support it and have many apps available between now and the end of the year that is the selling point, aside from having great hardware. And obviously Apple will have one or two apps, unique to the headset aside from the xrOS which will tie it all together.

    Many existing programs Morpholio trace, Redshift Sky, Starmap HD, Molecules, The Elements, Pages, Apple Maps, can shine in a new display environment.

    edited June 2023
  • Reply 13 of 14
    chasmchasm Posts: 3,419member
    So much for “make believe leaks” rumor fantasist “Yeux1122,” who managed to get every single detail wrong. That’s got to be some kind of new low.
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