Apple is considering making the iPhone 15 Pro more expensive

Posted:
in iPhone edited July 2023

Apple is reportedly looking to keep iPhone shipments steady year-over-year, and is looking to increase its revenue by raising the price of the iPhone 15 Pro models.

Render of the iPhone 15 Pro by AppleInsider
Render of the iPhone 15 Pro by AppleInsider



Before the COVID pandemic and then during chip supply problems in China, Apple had been tending to produce 90 million iPhones annually. For each of the last two tumultuous years, it has been ordering around 85 million, and now Bloomberg says that's the new target for 2023 too.

Unspecified sources said to be familiar with the plans also say that Apple is looking to increase its revenue from iPhone sales by raising the price of the Pro models. This backs up recent rumors that have suggested the iPhone 15 Pro Max may be the most expensive iPhone ever.

The sources said that the mix of iPhone orders has changed slightly, with Apple deciding to make 2 million fewer of its lowest-cost forthcoming model. That's presumably the base iPhone 15, and the cut is reportedly related to production difficulties with its CMOS sensor.

There is also said to be a small issue with new displays for the iPhone 15 Pro, as recently reported. However, Bloomberg says that these issues are expected to be resolved quickly, and not have an impact on the final shipping volumes or dates.

Apple is also said to be increasing its order for the iPhone 15 Pro models to compensate for the reduction in the base model orders.

At the 2022 launch of the iPhone 14 range, Apple made a point of saying publicly that it was keeping the prices the same as for the previous year's iPhone 13 range. However, that was only true for the US and China, as everywhere else has now seen significant price increases.

Read on AppleInsider

Comments

  • Reply 1 of 17
    Yeah right, well if that is the case i will stop buying their phones. The improvements year of year are so small and the prices are going to the roof every year. So count me out. The current pro and pro Max are €1300 and almost €1500 euro!!! So i skipped my update, if this is going to be even more this year then prices are going to be insane for just a phone. I have no problem with the eco system as i have my own NAS and a very speedy internet connection.bye bye  
     
    iloveapplegearwilliamlondon
  • Reply 2 of 17
    TomETomE Posts: 172member
    Should not go up in price.
    Electronics, should drastically improve quality and drop price.
    This is ridiculous.  Don't think I will get one.
    iloveapplegeargrandact73williamlondon
  • Reply 3 of 17
    ApplePoorApplePoor Posts: 283member
    In the Apple world, you pay to play since day one.

    The top computer model in 1991 was the IIfx with the 68040 processor. With 32K of memory, a 80 MB internal hard drive, dual floppy drives and a top model video card with a 21" color Radeon monitor, the price was over $10,000 in 1991 dollars. My M1 MacStudio Ultra with 128GB of ram and a 8TB SSD coupled with two Studio displays cost just under $10,000 2022 dollars.

    That $1.00 in 1991 would have the purchase power of $2.24 today.

    So Apple has held the US price steady for the top model iPhones of several years while we just went through lots of inflation. Even a 5% increase in price would be in line with inflation for the last three or four years.

    Apple is a business responsible to the shareholders, not the customers. There are many USA folks that consider their iPhone a necessity and are willing g to pay for the best model. Those not flush with cash have access to the non-pro models or the top models for several years past that get a "new" warranty when purchased.

    The potential customer's ability to pay is not Apple's responsibility. If the price it too high, the sales of the top models will falter. History shows the best sellers are the two top models every year.
    edited July 2023 king editor the grate
  • Reply 4 of 17
    Fred257Fred257 Posts: 231member
    Android has caught up to iOS. The phones run perfectly now with zero hiccups. I also like the fact that I can program my phones to do whatever automation I want. Something Apple limits. Which is done purely for profit. Goodbye Apple
    williamlondongrandact73
  • Reply 5 of 17
    danoxdanox Posts: 2,709member
    Fred257 said:
    Android has caught up to iOS. The phones run perfectly now with zero hiccups. I also like the fact that I can program my phones to do whatever automation I want. Something Apple limits. Which is done purely for profit. Goodbye Apple
    And yet here you are on an Apple website, Android is the bad stuff you find underneath your heel and if you want to settle for second best Android devices are for you.
    williamlondonJFC_PAking editor the gratemac_dogpulseimagesunbeliever2
  • Reply 6 of 17
    williamlondonwilliamlondon Posts: 1,305member
    Fred257 said:
    Android has caught up to iOS. The phones run perfectly now with zero hiccups. I also like the fact that I can program my phones to do whatever automation I want. Something Apple limits. Which is done purely for profit. Goodbye Apple
    Doors and asses come to mind. B'bye.
    dewmeJFC_PAking editor the gratepulseimagesunbeliever2
  • Reply 7 of 17
    dewmedewme Posts: 5,282member
    The entire premise and the “unspecified sources” behind this article are deeply flawed. My immediate response to the headline “Apple considering making the iPhone Pro more expensive” is “Of course they are.” Apple is a business and businesses are always looking at price adjustments when they bring out new versions of products. That is the way it’s always been.

    By the way, have Apple’s operating, material, supplier, personnel, etc., costs remained steady, much less gone down, since the start of the pandemic? Has anyone’s costs on anything gone down in the past year? What would Apple’s business be any different?

    Also, keep in mind that there is less price sensitivity on higher end products. If Apple can raise prices on its most expensive products by a small relative percentage it gives them more flexibility on minimizing or holding the line on lower cost product versions, like the base level and SE lines. 

    Why does common sense suddenly fly out the window and conspiracies blossom whenever Apple is doing the same exact things that every other well-run business does? Maybe if some of these “unnamed sources” step out into the light and identify themselves we’d be able to engage with them honestly and release them from their single tracked and highly flawed ways of applying simple logic. They need to quit hiding behind their irrational conspiracies. 
    edited July 2023
  • Reply 8 of 17
    igorskyigorsky Posts: 744member
    All of you who are complaining about the price increase, just buy some Apple shares. That way you can enjoy your phone and benefit from Apple’s business decisions.

    You're welcome. 
    royboydanoxunbeliever2
  • Reply 9 of 17
    Fred257 said:
    Goodbye Apple

    Apple’s not here, maaaan. Try this: One Apple Park Way, Cupertino, CA 95014.
    williamlondonpulseimages
  • Reply 10 of 17
    jfabula1jfabula1 Posts: 138member
    Yeah right, well if that is the case i will stop buying their phones. The improvements year of year are so small and the prices are going to the roof every year. So count me out. The current pro and pro Max are €1300 and almost €1500 euro!!! So i skipped my update, if this is going to be even more this year then prices are going to be insane for just a phone. I have no problem with the eco system as i have my own NAS and a very speedy internet connection.bye bye  
     
    No more yearly upgrades for me…..
    williamlondon
  • Reply 11 of 17
    charlesncharlesn Posts: 775member
    The price of the iPhone Pro has dropped dramatically over the years. Don’t believe me? Do the math. 2017’s iPhone X, which was the prequel to the Pro model, cost $1149 for the 256GB model. Adjusted for inflation, that’s $1430 in 2023 dollars. And how much does the iPhone 14 Pro/256GB cost in 2023 dollars? $1099. That’s $331 less or a drop in the “comparable dollars” price of about 25%. That’s 25% less for a phone that absolutely smokes the iPhone X in every spec and in its feature set.

    I now return you to the fact-free stupidity of “Apple keeps raising its prices through the roof.”
    king editor the gratewilliamlondondewme
  • Reply 12 of 17
    SigurSigur Posts: 12member
    Surprise-Surprise!

    As keen as I am to always have the latest all-singing & dancing iPhone held in my hot little hands, even for me Apple is rapidly approaching the point price wise when I’ll have to decide to stick with the iteration of iPhone that I currently have until Apple stops “supporting” it. A great amount of the use I put my i14 Pro Max to is using its fantastic camera capabilities. If the much repeated and talked about “telescopic lens” does finally put in an appearance with the next generation of Pro Max then I’ll probably suck up the pain of paying even more than I did for my 14 Pro Max (a slightly tweaked appearance and possibly a titanium frame) would just sweeten the deal - but if it looks like the 15 Pro Max is just same old-same old then I’ll definitely be looking at replacing my Series 7 Apple Watch with the rumored new version of Apple Watch Ultra (I’ve held back from buying the current Ultra because even though the current version would definitely suit my lifestyle more than the Series 7 (I’m a scuba diver…) something told me to hang fire and wait to see what improvements come with the 2nd gen Ultra! So hurry up and arrive September so all the speculation can end and reality takes over.
    williamlondon
  • Reply 13 of 17
    dutchlorddutchlord Posts: 201member
    Another price increase after last years bump (in Europe)?? Hardly justified by product innovation. The camera of my iphone 11 Pro Max was just as good as the iPhone 14 Pro max. And this was the most advertised innovation in this iteration.
    williamlondon
  • Reply 14 of 17
    This is just for the fools that replace their phones every year. 
    williamlondon
  • Reply 15 of 17
    danoxdanox Posts: 2,709member
    igorsky said:
    All of you who are complaining about the price increase, just buy some Apple shares. That way you can enjoy your phone and benefit from Apple’s business decisions.

    You're welcome. 
    Apple has telegraphed a whole new ecosystem coming up in 6 to 9 months, so you are right the time has never been better to buy Apple shares and be in a position to profit, while most of the public at large is still clueless……
  • Reply 16 of 17
    I would think they would continue to tick up the price every year until they hit a price where there is a big drop in demand.
    williamlondon
  • Reply 17 of 17
    geekmeegeekmee Posts: 629member
    Which is why I upgraded my iPhone 11 Pro to iPhone 14 Pro last week.
    Point of diminishing returns… How much better can an iPhone get?
    And I saved my investment in Lightening Rod cables.
    edited July 2023 williamlondon
Sign In or Register to comment.