Apple names ad industry vet as new creative director

Posted:
in General Discussion edited July 2023

Apple's new creative director Graham McDonnell is a long-time industry veteran, with credits spanning both most of big tech, and legacy publications as well.




On Apple's new Creative Director Graham McDonnell's website, he goes into what he considers his role at venues and agencies.

My role is simple: I leverage the power of creative storytelling to deliver brand messaging to audiences in the most effective ways. These stories are specifically designed to cut through the noise and capture attention by offering genuine value via meaningful and authentic content.

The results are innovative, award-winning campaigns that are not only emotionally compelling, but also deliver significant measurable results.



Most recently, McDonnell was the Vice President of Brand and Design at Time. He's also been the International Creative Director for The New York Times, the Head of Design and Development at IPG Mediabrands, and more.

Later this month, I finally start my new role as Creative Director at @Apple

Cannot wait to get stuck in and start working with some crazy talented folk in my team. Truly honoured to be trusted in leading some of the creative output for the biggest company in the world pic.twitter.com/E8WFKdkKlY

-- Graham McDonnell (@grahammcuk)



At The New York Times, McDonnell founded the in-house creative agency T Brand Studio. It was named Studio of the Year by the Native Advertising Institute. Following that honor, it was named the Hottest Agency in Advertising by AdWeek

Brands that he's done work for include Audi, Google, Facebook, the BBC, WalMart, Rolex, Adidas, Lego, Dior, and more.

Read on AppleInsider

Comments

  • Reply 1 of 4
    Ew — I couldn’t get past the first few words of the guy’s profile. “Leverage“ and “brand messaging”.

    Yeah, that’s the Apple I care about …
    watto_cobra
  • Reply 2 of 4
    bloggerblogbloggerblog Posts: 2,469member
    My role is simple: I leverage the power of creative storytelling to deliver brand messaging to audiences in the most effective ways. These stories are specifically designed to cut through the noise and capture attention by offering genuine value via meaningful and authentic content.

    I'm sure he's good at what he does but that statement is just trying too hard. It sounds like something a high schooler would write.
    watto_cobra
  • Reply 3 of 4
    It would be proper journalism to share who he is replacing, and what level he fits in on the hierarchy.
    watto_cobra
  • Reply 4 of 4
    Don't expect him to be around very long. Per his web site, he typically works for a company for 2-3 years and then leaves for another job. 
Sign In or Register to comment.