Reviewers say there's no need to upgrade to Apple Watch Series 9 and Apple Watch Ultra 2
Across all of the first reviews of the Apple Watch Series 9 and Apple Watch Ultra 2, both models are praised, their new features are welcomed, but neither has enough to warrant upgrading.

The new Apple Watch brings a performance boost and greater Find My accuracy
Probably the most significant update with the Apple Watch Series 9 is its forthcoming new double-tap gesture to let users control their Watch with a pinch of their fingers. There is a similar feature already in older Watches, but it appears that the faster processor in the Series 9 may make a difference.
If you asked me, 'Should I upgrade my Apple Watch to the Series 9 this year?' I'd probably say no," says the Wall Street Journal. "It's a fine watch. It's just not much better than the Series 8, which you can get cheaper, even refurbished right from Apple."
"The improvements to the Series 9 are internal, enabling new features that are nice-to-haves," it continues. "There are no game-changers."
"I'm most grumpy about the battery life," continues the Wall Street Journal. "I'm not saying Apple Watches are useless without default multiday battery life... But a battery-life quantum leap is needed."
Tom's Guide is more enthused in a review headed "the best smartwatch gets better."
"With the exception of a subtle pink finish, there's nothing noteworthy looks-wise with the Apple Watch Series 9," it says. "Instead, its S9 processor introduces the watch's most significant performance boost in years, powering a brighter display and faster Siri interactions."
Wired lamented that the new Series 9 "looks mostly the same" as the Series 8, but also criticized watchOS 10's new mental health logging feature.
"As someone who has struggled with anxiety for years, State of Mind is simultaneously inadequate and painfully intimate," it says. "Tracking your sleep is one thing, but it's weird to take an assessment outside of a doctor's office that asks you whether you've ever considered ending it all."
Then The Verge calls the Series 9 an iterative update.
"[While] the updates do make the overall experience better, it's like paying another dollar to add an extra topping to your pizza," it says. "For some people, that makes the pizza. For others, it's nice but really not necessary."
The Apple Watch Series 9 gets a more positive review from the New York Times, and its Wirecutter section. "The Apple Watch Series 9 offers the best combination of style, health and fitness features, app selection, battery life, and price of any smartwatch for any platform," it says.
"But we also found plenty of reasons to like the budget-friendly Apple Watch SE," it continues, "and the sportier Apple Watch Ultra 2, which replaces last year's Ultra but looks identical.

Apple Watch Ultra 2
Apple Watch Ultra 2
Perhaps the most telling account of the Apple Watch Ultra 2 comes from The Verge, which says the new edition is virtually indistinguishable from its predecessor.
"When I got my hands-on at Apple Park, a representative advised I stow my Ultra in my bag -- lest I accidentally leave it behind," says the review. "This entire week, I've had to rely on very minimal signs of wear and tear on my original Ultra to tell these two watches apart."
Tom's Guide agrees that the two editions are practically the same.
"That's to say there aren't very many upgrades between the Apple Watch Ultra and Apple Watch Ultra 2," it says, "and certainly not enough to make someone who has the original switch to the new one."
"Despite the Ultra's brighter display, new complication-packed watch face, and the introduction of a performance-boosting chip," continues the publication, "it doesn't deliver the quintessential smartwatch experience."
The Apple Watch Ultra 2 is available for purchase from Amazon.com, Adorama.com and Expercom.com, with availability from September 22. Easily compare prices across top retailers in the AppleInsider Apple Watch Price Guide.
Read on AppleInsider

Comments
Iterative development is the name of the game. Gruber wrote about this over a decade ago.
Daring Fireball: This Is How Apple Rolls
september is not over yet.
we can expect the announcement of the upgrades any day now
An honest title would be:
Reviewers say there are few reasons to upgrade to Apple Watch Series 9 and Apple Watch Ultra 2 for some users
Complains the Watch Ultra uses the same case? Give me a break. So simpleton
I have a tough time understanding Apple's strategy with the Ultra 2. Obviously, with the model just being introduced last year, no major changes were expected, but the goal of this v2 product should be to attract new buyers since there will be very limited upgraders from the original. But what about the U2 would persuade you to buy it if you passed on the first version? Ummmm... nothing. But there are meaningful things Apple could have done without a big redesign:
- Even the new and prominently featured modular watchface for the U2 wasn't, as it turns out, exclusive to it--Watch OS 10 makes it available to the orignal Ultra, as well. (Thanks Apple!)
So the U2 gets a modestly brighter display and on device Siri command processing...which might be a bigger deal if Siri wasn't such a dope. Instead, you now get to vent Siri frustration at a whole new device!Wow. That's both wrong and mean.
2013 iMac 27
2017 iPad Pro 10.5
2018 Apple Watch Series 4
2020 iPhone 12
The iPhone 12 will go for another 2 years at least. I'm ready to upgrade the Watch Series 4. I'm waiting for OLED iPads. iMac? Won't replace that until it stops booting, though I don't remember the last time it was powered off.
These "is the new device worth buying/upgrading to" articles are your basic device review article template. For the past 15 years, it has been the basic question the article asks, and the answer is always no to the mass market audience. If you have a 1 to 2 year old device, you don't upgrade. This has been true of literally every single product in existence.
The only people who "upgrade" yearly are people who live the buy-sell-tradein cycle. With iPhone resale value so high, you are actually spending very little per year to always have a new device. However, to do this well, you will need a backup device for when you get hot deal, and you have to "work" to sell your phone. Some people love doing it. It's like building your own PC for cheap. Your time is "free". Others? Not so much.