Future of Apple Pay could be digital keys for rental cars, says Apple Pay executive

Posted:
in iOS edited October 17

On the tenth anniversary of Apple Pay, the Vice President of Apple Pay and Apple Wallet has revealed new details about the future of contactless payments and digital keys on iPhones.

Apple Pay logo over a background of colorful tulips on a blue surface.
The Vice President of Apple Pay revealed details about the future of contactless payments and digital keys on iPhones. Image credit: Apple



Apple's mobile payment service was launched on October 20, 2014, and the company recently celebrated 10 years since the feature's launch. Apple Pay made it possible to complete payments on an iPhone without the use of a physical card, but the service wasn't an instant hit.

In an interview with The Points Guy, Jennifer Bailey, Apple's Vice President of Apple Pay and Apple Wallet, explained that the company had to educate consumers and work with merchants to try and convince them to use the service. According to Bailey, Apple "worked really hard on getting a great consumer experience."

Since its debut, when only about 3% of merchants accepted Apple Pay, the number has risen to "more than 90% coverage on the acceptance side," according to Bailey.

Today, Apple Wallet can be used to complete various types of purchases, as well as store virtual car keys, hotel room keys, and digital IDs in certain states. Apple is working on new use cases for its Wallet app, and Bailey sees vehicle rentals as an area where Apple Wallet could prove useful.

"Being able to book a car rental, confirm your authentication and identity ... you can imagine that a car rental company is going to issue you a digital key, and that key could be used to unlock and use a car," Bailey mentioned.

Certain hotels already support digital keys through the Apple Wallet app, while more than 30 vehicle manufacturers support Apple Car Key. The latter includes the likes of BMW, Hyundai, and Kia, and it will likely be offered by even more companies in the near future. This makes the future use of Apple Car Key in rental vehicles a reasonable possibility.

Apple also plans to expand support for digital IDs and driver's licenses in the Apple Wallet app. Since the feature launched, only seven US states currently support digital IDs in Apple Wallet -- Arizona, California, Colorado, Georgia, Hawaii, Maryland, and Ohio.

According to Bailey, Apple has "many more states in the pipeline." She explains that the expansion of digital IDs in Apple Wallet will take some time. Individual states will need to understand the company's approach to privacy and security, much like payment processors and consumers needed time before eventually accepting Apple Pay.

Close-up of a blue car's side mirror with an amber indicator light, and a hand holding a white card near the door handle.
Apple Car Key can be used to unlock certain vehicles. Image credit: Apple.



As for Apple Pay's usage in transit, Bailey claims that it is "just fantastic", and that "people absolutely love it." The service can already be used to pay for subway or bus tickets, in places where it's accepted.

The ultimate goal of the Apple Wallet is "a future where you'll be able to leave your physical wallet at home," according to Bailey. Apple has perfected the core technology behind its Wallet application, but there's still a lot more to do.




Read on AppleInsider

Comments

  • Reply 1 of 11
    DAalsethDAalseth Posts: 3,048member
    Well that’s just wonderful. 😐
    Last month I uninstalled my Wallet app because it was just taking up space. Only one of my cards even was compatible with it. When I tried to use it only one out of four stores recognized it, and that one was the local Apple dealer so I suppose they kinda had to. So if a car rental place tries to give me a virtual token for my wallet app, I’ll pass. Same with a room key. (For the record I almost never see anyone paying with their watch or phone. Here in Southern British Columbia near Vancouver, it’s practically all chip card.)
    williamlondon
  • Reply 2 of 11
    sflagelsflagel Posts: 866member
    It seems that even Apple Insider don't really know the difference between ApplePay and Apple Wallet. Clearly, opening the doors and starting a rental car with a key stored in a phone is an Apple Wallet feature, not Apple Pay (which is not really a thing really). Although it can already be done in multiple ride sharing apps (like "Miles" in Germany). It's just a matter of allowing them to store the same function in the Apple Wallet without charging them to bankruptcy.

    Seriously, Apple is now making money through gatekeeping - time to return cash to the shareholders, they will do something more creative with this money than Apple will.
    edited October 18
  • Reply 3 of 11
    DAalseth said:
    Well that’s just wonderful. 😐
    Last month I uninstalled my Wallet app because it was just taking up space. Only one of my cards even was compatible with it. When I tried to use it only one out of four stores recognized it, and that one was the local Apple dealer so I suppose they kinda had to. So if a car rental place tries to give me a virtual token for my wallet app, I’ll pass. Same with a room key. (For the record I almost never see anyone paying with their watch or phone. Here in Southern British Columbia near Vancouver, it’s practically all chip card.)
    Apple wallet works great. Most of my credit cards are stored there and no reason to carry them around since I pay using my iPhone. In addition, Apple Wallet stores my tickets to athletic events, parking passes, movie theater tickets, my AAA membership, American Red Cross donor card and many reward cards. I can't imagine not having and using Apple Wallet.
    williamlondonauxioluke hamblyAlex_Vwatto_cobra
  • Reply 4 of 11
    MarvinMarvin Posts: 15,486moderator
    DAalseth said:
    For the record I almost never see anyone paying with their watch or phone. Here in Southern British Columbia near Vancouver, it’s practically all chip card.
    Individual anecdotes don't reflect real-world trends. Says here nearly 80% of Gen Z adults use mobile devices for payments:

    https://www.vancouverisawesome.com/national-business/mobile-debit-payments-in-stores-jump-53-per-cent-over-past-year-interac-7445358

    There are people who walk around without a wallet or purse and just their phone or watch.

    It may be an option for kids who don't have their own payment cards. Parents can add cards or cash accounts to their kids' phones:

    https://screenrant.com/set-up-apple-pay-teens-apple-cash-family/

    There is risk in this trend of making the phone the single point of failure for everything and it becomes very apparent when traveling when there are boarding passes, room bookings, taxi apps, banking apps and so on. The screen not turning on, a battery failure, network failure or lost/stolen device can cause a lot of problems for people where separate points of failure have less impact. Most of the time though, it's convenient to have everything in a compact device and mobile payments are among the most secure transaction systems, which is good for retailers.
    edited October 18 williamlondonwatto_cobra
  • Reply 5 of 11
    auxioauxio Posts: 2,763member
    DAalseth said:
    Well that’s just wonderful. ߘবt;br>Last month I uninstalled my Wallet app because it was just taking up space. Only one of my cards even was compatible with it. When I tried to use it only one out of four stores recognized it, and that one was the local Apple dealer so I suppose they kinda had to. So if a car rental place tries to give me a virtual token for my wallet app, I’ll pass. Same with a room key. (For the record I almost never see anyone paying with their watch or phone. Here in Southern British Columbia near Vancouver, it’s practically all chip card.)
    Every single one of the credit cards I've had over the past 10 years (about six) have worked fine with it, as have tickets for most major entertainment venues, flights, etc. And I see people using it all the time here in Southern Ontario.

    I personally love being able to go out without a wallet -- one less thing to lose. Not to mention the benefit of not having my real credit card number sent in the clear to a machine. Which most people outside of the tech industry don't understand/realize the security benefits of (i.e. not having your credit card information stored by the places you shop at, which have security breaches all the time).

    edited October 18 williamlondonAlex_Vwatto_cobra
  • Reply 6 of 11
    DAalsethDAalseth Posts: 3,048member
    Marvin said:
    DAalseth said:
    For the record I almost never see anyone paying with their watch or phone. Here in Southern British Columbia near Vancouver, it’s practically all chip card.

    There is risk in this trend of making the phone the single point of failure for everything and it becomes very apparent when traveling when there are boarding passes, room bookings, taxi apps, banking apps and so on. The screen not turning on, a battery failure, network failure or lost/stolen device can cause a lot of problems for people where separate points of failure have less impact.
    Actually that’s one of my big concerns. A wallet with a chip card never has a dead battery, 
    williamlondon
  • Reply 7 of 11
    sflagelsflagel Posts: 866member

    There is risk in this trend of making the phone the single point of failure for everything and it becomes very apparent when traveling when there are boarding passes, room bookings, taxi apps, banking apps and so on. The screen not turning on, a battery failure, network failure or lost/stolen device can cause a lot of problems for people where separate points of failure have less impact. Most of the time though, it's convenient to have everything in a compact device and mobile payments are among the most secure transaction systems, which is good for retailers.
    Yep, I don't have to print out the boarding passes or tickets anymore, but I have to make sure my phone is charged, charge a back-up battery, make sure I have the right chargers with me when I travel, different cable for the back up battery. At this point, I am still printing out everything as a back-up.....
  • Reply 8 of 11
    XedXed Posts: 2,884member
    DAalseth said:
    Marvin said:
    DAalseth said:
    For the record I almost never see anyone paying with their watch or phone. Here in Southern British Columbia near Vancouver, it’s practically all chip card.
    There is risk in this trend of making the phone the single point of failure for everything and it becomes very apparent when traveling when there are boarding passes, room bookings, taxi apps, banking apps and so on. The screen not turning on, a battery failure, network failure or lost/stolen device can cause a lot of problems for people where separate points of failure have less impact.
    Actually that’s one of my big concerns. A wallet with a chip card never has a dead battery, 
    When was the last time you had a dead iPhone or Watch battery? It's been so long that I couldn't even give a ballpark of the number of years.
    williamlondonwatto_cobra
  • Reply 9 of 11
    XedXed Posts: 2,884member

    Marvin said:
    DAalseth said:
    For the record I almost never see anyone paying with their watch or phone. Here in Southern British Columbia near Vancouver, it’s practically all chip card.
    There is risk in this trend of making the phone the single point of failure for everything and it becomes very apparent when traveling when there are boarding passes, room bookings, taxi apps, banking apps and so on. The screen not turning on, a battery failure, network failure or lost/stolen device can cause a lot of problems for people where separate points of failure have less impact. Most of the time though, it's convenient to have everything in a compact device and mobile payments are among the most secure transaction systems, which is good for retailers.
    There's also a risk with using a physical card, whether it's for payment or a door. At least with the Wallet my credentials have an extra layer of protection. If I happen to lose my iPhone on a trip I won't have to worry that someone could use that to make purchases or get into my hotel room. I can also deactivate that device which will at least remove all those virtual bank card from Wallet in one go without having to remember what cards weee in there  and what all the phone and account numbers are so I can get the card blocked. It's just not needed.

    The only caveat is that I think if you do that on your iPhone it will also remove the uniquely numbered virtual bank cards from your Watch, but I'm not 100% sure that is the case.
    williamlondonwatto_cobra
  • Reply 10 of 11
    XedXed Posts: 2,884member
    DAalseth said:
    Well that’s just wonderful. 😐
    Last month I uninstalled my Wallet app because it was just taking up space. Only one of my cards even was compatible with it. When I tried to use it only one out of four stores recognized it, and that one was the local Apple dealer so I suppose they kinda had to. So if a car rental place tries to give me a virtual token for my wallet app, I’ll pass. Same with a room key. (For the record I almost never see anyone paying with their watch or phone. Here in Southern British Columbia near Vancouver, it’s practically all chip card.)
    I see tap-to-pay devices all the time in Canada. Up to a couple years ago people would still be shocked or hadn't known you can use an Apple Watch for payments, but even that seems to have died down considerably.

    I have about 18 bank cards between all my various endeavors and I've only had one that didn't work with Apple Pay. I called up that brokerage firm who said that I needed to open up a free checking account which would get me that debit card that works with Apple Pay. A week later I had the card and was in business. I tend to prefer to use Apple Pay to move money around because I don't want my different banks and brokerage accounts to be tied directly with ACH setups as an extra layer of security. Plus, ACH with Apple is ridiculously fast compared to others.
    williamlondonwatto_cobra
  • Reply 11 of 11
    ljbyrne said:
    DAalseth said:
    Well that’s just wonderful. 😐
    Last month I uninstalled my Wallet app because it was just taking up space. Only one of my cards even was compatible with it. When I tried to use it only one out of four stores recognized it, and that one was the local Apple dealer so I suppose they kinda had to. So if a car rental place tries to give me a virtual token for my wallet app, I’ll pass. Same with a room key. (For the record I almost never see anyone paying with their watch or phone. Here in Southern British Columbia near Vancouver, it’s practically all chip card.)
    Apple wallet works great. Most of my credit cards are stored there and no reason to carry them around since I pay using my iPhone. In addition, Apple Wallet stores my tickets to athletic events, parking passes, movie theater tickets, my AAA membership, American Red Cross donor card and many reward cards. I can't imagine not having and using Apple Wallet.
    I literally can’t remember the last time I took my wallet out to pay for anything! I frequently leave my wallet at home and plan to install a secured box in my new car (that I’ll be able to access with Apple Key) to store my wallet just in case. 
    williamlondonwatto_cobra
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