Future of Apple Pay could be digital keys for rental cars, says Apple Pay executive
On the tenth anniversary of Apple Pay, the Vice President of Apple Pay and Apple Wallet has revealed new details about the future of contactless payments and digital keys on iPhones.
The Vice President of Apple Pay revealed details about the future of contactless payments and digital keys on iPhones. Image credit: Apple
Apple's mobile payment service was launched on October 20, 2014, and the company recently celebrated 10 years since the feature's launch. Apple Pay made it possible to complete payments on an iPhone without the use of a physical card, but the service wasn't an instant hit.
In an interview with The Points Guy, Jennifer Bailey, Apple's Vice President of Apple Pay and Apple Wallet, explained that the company had to educate consumers and work with merchants to try and convince them to use the service. According to Bailey, Apple "worked really hard on getting a great consumer experience."
Since its debut, when only about 3% of merchants accepted Apple Pay, the number has risen to "more than 90% coverage on the acceptance side," according to Bailey.
Today, Apple Wallet can be used to complete various types of purchases, as well as store virtual car keys, hotel room keys, and digital IDs in certain states. Apple is working on new use cases for its Wallet app, and Bailey sees vehicle rentals as an area where Apple Wallet could prove useful.
"Being able to book a car rental, confirm your authentication and identity ... you can imagine that a car rental company is going to issue you a digital key, and that key could be used to unlock and use a car," Bailey mentioned.
Certain hotels already support digital keys through the Apple Wallet app, while more than 30 vehicle manufacturers support Apple Car Key. The latter includes the likes of BMW, Hyundai, and Kia, and it will likely be offered by even more companies in the near future. This makes the future use of Apple Car Key in rental vehicles a reasonable possibility.
Apple also plans to expand support for digital IDs and driver's licenses in the Apple Wallet app. Since the feature launched, only seven US states currently support digital IDs in Apple Wallet -- Arizona, California, Colorado, Georgia, Hawaii, Maryland, and Ohio.
According to Bailey, Apple has "many more states in the pipeline." She explains that the expansion of digital IDs in Apple Wallet will take some time. Individual states will need to understand the company's approach to privacy and security, much like payment processors and consumers needed time before eventually accepting Apple Pay.
Apple Car Key can be used to unlock certain vehicles. Image credit: Apple.
As for Apple Pay's usage in transit, Bailey claims that it is "just fantastic", and that "people absolutely love it." The service can already be used to pay for subway or bus tickets, in places where it's accepted.
The ultimate goal of the Apple Wallet is "a future where you'll be able to leave your physical wallet at home," according to Bailey. Apple has perfected the core technology behind its Wallet application, but there's still a lot more to do.
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Comments
Last month I uninstalled my Wallet app because it was just taking up space. Only one of my cards even was compatible with it. When I tried to use it only one out of four stores recognized it, and that one was the local Apple dealer so I suppose they kinda had to. So if a car rental place tries to give me a virtual token for my wallet app, I’ll pass. Same with a room key. (For the record I almost never see anyone paying with their watch or phone. Here in Southern British Columbia near Vancouver, it’s practically all chip card.)
Seriously, Apple is now making money through gatekeeping - time to return cash to the shareholders, they will do something more creative with this money than Apple will.
https://www.vancouverisawesome.com/national-business/mobile-debit-payments-in-stores-jump-53-per-cent-over-past-year-interac-7445358
There are people who walk around without a wallet or purse and just their phone or watch.
It may be an option for kids who don't have their own payment cards. Parents can add cards or cash accounts to their kids' phones:
https://screenrant.com/set-up-apple-pay-teens-apple-cash-family/
There is risk in this trend of making the phone the single point of failure for everything and it becomes very apparent when traveling when there are boarding passes, room bookings, taxi apps, banking apps and so on. The screen not turning on, a battery failure, network failure or lost/stolen device can cause a lot of problems for people where separate points of failure have less impact. Most of the time though, it's convenient to have everything in a compact device and mobile payments are among the most secure transaction systems, which is good for retailers.
I personally love being able to go out without a wallet -- one less thing to lose. Not to mention the benefit of not having my real credit card number sent in the clear to a machine. Which most people outside of the tech industry don't understand/realize the security benefits of (i.e. not having your credit card information stored by the places you shop at, which have security breaches all the time).
There's also a risk with using a physical card, whether it's for payment or a door. At least with the Wallet my credentials have an extra layer of protection. If I happen to lose my iPhone on a trip I won't have to worry that someone could use that to make purchases or get into my hotel room. I can also deactivate that device which will at least remove all those virtual bank card from Wallet in one go without having to remember what cards weee in there and what all the phone and account numbers are so I can get the card blocked. It's just not needed.
The only caveat is that I think if you do that on your iPhone it will also remove the uniquely numbered virtual bank cards from your Watch, but I'm not 100% sure that is the case.
I have about 18 bank cards between all my various endeavors and I've only had one that didn't work with Apple Pay. I called up that brokerage firm who said that I needed to open up a free checking account which would get me that debit card that works with Apple Pay. A week later I had the card and was in business. I tend to prefer to use Apple Pay to move money around because I don't want my different banks and brokerage accounts to be tied directly with ACH setups as an extra layer of security. Plus, ACH with Apple is ridiculously fast compared to others.