Shameless? Nah,, it's actually pretty smart. I mean, c'mon--it's not like Apple invented the "Pro" designation, hence the reason they can't trademark it. And if you're going to use model names that can't be trademarked, this is what can happen, a fact of which the famously litigious Apple was surely aware. Dell saw designations that are simple, available for use and work well, so it's using them. Pro and Pro Max are a helluva lot better than Dell's usual model designations.
No one is claiming they are violating trademark.
It’s smart? Yeah no. Simply aping your competitor’s branding doesn’t make such a move “smart”. Hardly. It’s saying you’re a knockoff, a number-two, an also-ran, incapable of innovation even within the space of naming your products.
It may say those things to you, an Apple buyer, but Dell buyers couldn't care less about Apple, in general, and probably won't even associate the names with having an Apple connection. And spare me the ludicrous assertion that Apple tagging its higher spec'd products with the generic "Pro" moniker is somehow an example of innovation in naming. If it were innovative, it could have been trademarked. And hey, I've been all-in on Apple for decades, but the reaction to Dell here is an example of fanboy bedwetting at its worst.
People at my work place are using Microsoft brand Windows laptops with touch screens. I think Dell is losing customers slowly and they desperately needs Apple’s piggy bags to ride on.
Honestly, this is starting to remind of when Coca-Cola fiddled with the formula... complete disaster.
Hey Dell, if you're reading, try this:
Dell Home or Dell Personal.
Dell Office or Dell Professional.
That's it. There are your two tiers of computers.
From that point on, I can choose screen size, CPU power, memory, storage, and monitor (touch screen or not).
If you use this, I'll send you a bill for a few thousand... probably a lot cheaper then the idiots who just ripped off Apple names and will confuse your customers even more.
Honestly, this is starting to remind of when Coca-Cola fiddled with the formula... complete disaster.
Hey Dell, if you're reading, try this:
Dell Home or Dell Personal.
Dell Office or Dell Professional.
That's it. There are your two tiers of computers.
From that point on, I can choose screen size, CPU power, memory, storage, and monitor (touch screen or not).
If you use this, I'll send you a bill for a few thousand... probably a lot cheaper then the idiots who just ripped off Apple names and will confuse your customers even more.
Here is an image of a Dell Dimension XPS Pro model from 1997. There were at least three different form factors for the 'Pro' line.
Shameless? Nah,, it's actually pretty smart. I mean, c'mon--it's not like Apple invented the "Pro" designation, hence the reason they can't trademark it. And if you're going to use model names that can't be trademarked, this is what can happen, a fact of which the famously litigious Apple was surely aware. Dell saw designations that are simple, available for use and work well, so it's using them. Pro and Pro Max are a helluva lot better than Dell's usual model designations.
No one is claiming they are violating trademark.
It’s smart? Yeah no. Simply aping your competitor’s branding doesn’t make such a move “smart”. Hardly. It’s saying you’re a knockoff, a number-two, an also-ran, incapable of innovation even within the space of naming your products.
It may say those things to you, an Apple buyer, but Dell buyers couldn't care less about Apple, in general, and probably won't even associate the names with having an Apple connection. And spare me the ludicrous assertion that Apple tagging its higher spec'd products with the generic "Pro" moniker is somehow an example of innovation in naming. If it were innovative, it could have been trademarked. And hey, I've been all-in on Apple for decades, but the reaction to Dell here is an example of fanboy bedwetting at its worst.
Yup. I think this article is an attempt to provoke controversy and trigger a reaction for something that is way below trivial. Like I said, public figures have demonstrated clearly that shame is no longer a thing even in grievous cases where the general public may have expected it to apply in the past. Now it’s been normalized out of existence even for the general public. The acceptance bar for judging personal and corporate conduct has been buried deep underground. The implication that one company is “copying” another company’s product naming convention, should be by comparison, very far below just about anyone’s trigger point.
Come on, baby. "Extreme Edition" branding could be coming back!
Like with Samsung and Google copying Apple's iPhone 12 industrial design, this sort of thing is a time honored tradition among brands. It's a way to dilute the branding power of the names. Since every phone looks like an iPhone, it makes the iPhone brand less special. Same with this. It necessitates industrial design changes every few years, and an iPhone industrial design change is all but inevitable in 2025 to 2026.
Branding names like Pro, Max, Ultra may be replaced with something else. Amazing that "iMac" has survived so long, but it has more to do with the decline in desktops than branding dilution. Macbook Air & Pro are also nearing 2 decades as brand names. Maybe they have crossed the line where everyone associates Macbook Air and Macbook Pro as just the name, not a noun plus adjective.
In short Me-too product but it won’t work as a cheap knock off, it won’t command the same price/margin nor will it perform the same. Dell is just marking time until one of the chip making companies (Intel, AMD) decide to sell direct to the public as margins continue to fall in their neck of the woods, and it can’t help that Microsoft introduced the Surface line of computers.
Shameless? Nah,, it's actually pretty smart. I mean, c'mon--it's not like Apple invented the "Pro" designation, hence the reason they can't trademark it. And if you're going to use model names that can't be trademarked, this is what can happen, a fact of which the famously litigious Apple was surely aware. Dell saw designations that are simple, available for use and work well, so it's using them. Pro and Pro Max are a helluva lot better than Dell's usual model designations.
No one is claiming they are violating trademark.
It’s smart? Yeah no. Simply aping your competitor’s branding doesn’t make such a move “smart”. Hardly. It’s saying you’re a knockoff, a number-two, an also-ran, incapable of innovation even within the space of naming your products.
It may say those things to you, an Apple buyer, but Dell buyers couldn't care less about Apple, in general, and probably won't even associate the names with having an Apple connection. And spare me the ludicrous assertion that Apple tagging its higher spec'd products with the generic "Pro" moniker is somehow an example of innovation in naming. If it were innovative, it could have been trademarked. And hey, I've been all-in on Apple for decades, but the reaction to Dell here is an example of fanboy bedwetting at its worst.
The only thing keeping those PC leaning companies attached to Dell is the third-party software that those companies need to run on their computers, at some point in the near future M6, M7 Apple Silicon will reach parity and beyond with the discrete GPU graphics cards available on the Microsoft PCs running at fraction of the wattage used, market inertia can only last for so long if a better solution is at hand companies like Autodesk/Nemetschek won’t be able to hold out for much longer and they won’t have any excuses Apple mobile solutions are already far ahead of the current PC solutions when it comes to (job site) mobile laptops, tablets and phones.
Comments
Hey Dell, if you're reading, try this:
Dell Home or Dell Personal.
Dell Office or Dell Professional.
That's it. There are your two tiers of computers.
From that point on, I can choose screen size, CPU power, memory, storage, and monitor (touch screen or not).
If you use this, I'll send you a bill for a few thousand... probably a lot cheaper then the idiots who just ripped off Apple names and will confuse your customers even more.
https://serialport.org/pcs/dell/dell-dimension-xps-pro200n/