There's a real simple solution here: Apple should just make a separate model, the iPhone eu, sold only in the EU, with it's own version of iOSeu, that has no privacy protections, very few features, and complies with their stupid DMA, but doesn't give away any intellectual property. When it becomes riddled with bugs, malware, spyware, let it crash and burn.
When they see the rest of Apple's customers worldwide moving on, EU customers will have to make their choice, and remove those responsible for this obnoxious DMA policy, and repeal or modify the DMA to be more practical.
I like this idea! the iPhone is a small market in the EU anyway. This will almost kill the iPhone there. Then they will focus on Google and Android. Then the EU can get China forked Android phones and China App store and no Google services just like in China. The EU doesn't innovate anything.
I live in the UK and support Apple in this. They should pull out of the eurozone market, to hell with whatever financial loss that incurs. And people wonder why we voted for Brexit!?
Brexit is a loser in many areas, where the UK screwed up is by not staying in the EU and fighting against some of the stupidity inside the EU you don’t get a say so you can’t fight against it anymore. What I hate is when people get outside of it or retire all of a sudden they have many ideas against many of the things that are happening inside the EU or Congress but, once you leave/retire, it’s too late to put up a fight there are many recently retired Republicans as an example in the USA that voice their opinion after retiring, but it’s too late when you are out, the UK is in a similar position.
i’ve said this many times before on this board the days of having the same type of Apple computers, phones and devices worldwide is coming to an end regionalized products from Apple more than likely will be the norm in the future. The best products. The most advanced products will be in the USA the rest of the world depending on how they behave will get something less. Stick a Technology Fork in the road Apple because that’s what it’s coming down to.
"The European Commission is forcing new rules on Apple -- and only Apple" - huh? Every Gatekeeper in EU has to abide by the rules. Apple thinks it is uniquely exempt from the law, so the EU worked with Apple, and competitors, to assist Apple to understand what it would need to do to comply. Whether or not Apple likes those rules, or whether Apple Insider likes those rules, is immaterial; if you want to do business in the EU, obey EU law. If I want to do business in the USA, I must obey US law - I'm sure even Mr Trump would agree. Why should Apple be above the law of 27 nations?
"The European Commission is forcing new rules on Apple -- and only Apple" - huh? Every Gatekeeper in EU has to abide by the rules. Apple thinks it is uniquely exempt from the law, so the EU worked with Apple, and competitors, to assist Apple to understand what it would need to do to comply. Whether or not Apple likes those rules, or whether Apple InCider likes those rules, is immaterial; if you want to do business in the EU, obey EU law. If I want to do business in the USA, I must obey US law - I'm sure even Mr Trump would agree. Why should Apple be above the law of 27 nations?
I think the more appropriate question is how specifically has Apple’s behavior harmed the consumer? If we hypothetically look at EU companies like car manufacturers or even tech companies like ARM, why doesn’t ARM release its IP to competitors like Intel or AMD? Isn’t the consumer harmed that only ARM’s technology is powering Apple’s devices and therefore the consumer is hostage to whatever ARM licenses to Apple? Why can’t Ford get proprietary technology from Mercedes or Audi in the EU? Doesn’t that harm the consumer that they have to buy a Mercedes to get their technology?
Already missing iPhone Mirroring in the EU - thx to Brussel
This law would make the iPhone experience for us Europeans really bad in the future, because we simply don't get any new features here anymore..
Who saves us from brussels?
It will take a few years of living without the best or the EU can just re-industrialize, however next up for the EU is to ask/force Apple to open up Apple Silicon to Linux for free for competition sake of course, every time Apple upgrades their Arm M Series SOC’s someone (frustrated Linux geeks) usually in Europe cry about the unfairness of all.
"The European Commission is forcing new rules on Apple -- and only Apple" - huh? Every Gatekeeper in EU has to abide by the rules. Apple thinks it is uniquely exempt from the law, so the EU worked with Apple, and competitors, to assist Apple to understand what it would need to do to comply. Whether or not Apple likes those rules, or whether Apple InCider likes those rules, is immaterial; if you want to do business in the EU, obey EU law. If I want to do business in the USA, I must obey US law - I'm sure even Mr Trump would agree. Why should Apple be above the law of 27 nations?
I think the more appropriate question is how specifically has Apple’s behavior harmed the consumer? If we hypothetically look at EU companies like car manufacturers or even tech companies like ARM, why doesn’t ARM release its IP to competitors like Intel or AMD? Isn’t the consumer harmed that only ARM’s technology is powering Apple’s devices and therefore the consumer is hostage to whatever ARM licenses to Apple? Why can’t Ford get proprietary technology from Mercedes or Audi in the EU? Doesn’t that harm the consumer that they have to buy a Mercedes to get their technology?
In the United States, GM and Ford have a case if you base it on what the EU is currently doing…..
"The European Commission is forcing new rules on Apple -- and only Apple" - huh? Every Gatekeeper in EU has to abide by the rules. Apple thinks it is uniquely exempt from the law, so the EU worked with Apple, and competitors, to assist Apple to understand what it would need to do to comply. Whether or not Apple likes those rules, or whether Apple InCider likes those rules, is immaterial; if you want to do business in the EU, obey EU law. If I want to do business in the USA, I must obey US law - I'm sure even Mr Trump would agree. Why should Apple be above the law of 27 nations?
I think the more appropriate question is how specifically has Apple’s behavior harmed the consumer? If we hypothetically look at EU companies like car manufacturers or even tech companies like ARM, why doesn’t ARM release its IP to competitors like Intel or AMD? Isn’t the consumer harmed that only ARM’s technology is powering Apple’s devices and therefore the consumer is hostage to whatever ARM licenses to Apple? Why can’t Ford get proprietary technology from Mercedes or Audi in the EU? Doesn’t that harm the consumer that they have to buy a Mercedes to get their technology?
In the United States, GM and Ford have a case if you base it on what the EU is currently doing…..
Yes, but to be fair, let’s keep it in the EU. What can they do over there to enforce the laws on their own companies to make sure Ford, and GM can get acces to EU automaker’s proprietary technology to keep everything fair?
The revenue from EU is not far from a possible 10% of global earnings fine. Some make the error of attributing more revenue to Apple's "European region" than actually comes from European countries. It is how Apple reports, but from what I recall, actual EU represents about 11% of revenue. Obviously it would not be good for Apple or its shareholders to have them pull back from the EU, but that may be the lesser of two bad choices. It is doubtful that the EU commission will back down on this, or even going further.
There's a real simple solution here: Apple should just make a separate model, the iPhone eu, sold only in the EU, with it's own version of iOSeu, that has no privacy protections, very few features, and complies with their stupid DMA, but doesn't give away any intellectual property. When it becomes riddled with bugs, malware, spyware, let it crash and burn.
When they see the rest of Apple's customers worldwide moving on, EU customers will have to make their choice, and remove those responsible for this obnoxious DMA policy, and repeal or modify the DMA to be more practical.
I like this idea! the iPhone is a small market in the EU anyway. This will almost kill the iPhone there. Then they will focus on Google and Android. Then the EU can get China forked Android phones and China App store and no Google services just like in China. The EU doesn't innovate anything.
I've been calling for a separate OS for iPhones for the EU for years, and everyone calls me an idiot. I've been recommending that the OS for iPhones in the EU be Android. Apple could pay Google to support Android for iPhones for the EU.
I live in the UK and support Apple in this. They should pull out of the eurozone market, to hell with whatever financial loss that incurs. And people wonder why we voted for Brexit!?
Yep, why the hell did we vote for Brexit? Ah, I know, it was so we didn’t have EU rules apply to Apple’s tech in the UK, that was it. That makes all the other disasters that flow from Brexit worth it. Ahhh. 🙄
An iOSeu restricted to the eu might work but I don't know that Apple could do it without giving up proprietary IP. If so that could be a way to go. I'd like to know how just dropping the EU from their phones and any other Apple products would affect their bottom line after a period of adjustment.
No doubt the EU would retaliate some how if they only got an euPhone. Just assume they're never going back. If the EU capitulates then let the negotiating begin.
I also live in the UK. Apple so pullout immediately from Europe and go direct to the ECJ. About the incorrect use of DMA the users of Europe actually know what's being done in their name. It would be a picture when all the EU officials with their iPhones stop working. Apple does not even have to sell directly to the EU the people who made the choice to buy the phone will bring them in anyway. So Apple call their bluff.
Why a Google watch can't be used with an iPhone for ex. ?
That's a laugh! Why does Google search now deliver a first page full of sponsored shite instead of answering my query? But getting back to your question: It's because Apple has been a closed ecosystem since its founding 49 YEARS ago. The cornerstone of the company has always been tight control over both hardware and software to deliver a better customer experience. Sorry if you're just figuring that out after nearly half a century. Countless buyers over that time have agreed with Apple's approach. Here's the best part: if you don't agree, that's fine! I totally support your freedom to not choose Apple products--you have endless other choices. Choose them! You're free to buy a Google watch if that's what you want, you're not free to demand that it work with an iPhone.
An iOSeu restricted to the eu might work but I don't know that Apple could do it without giving up proprietary IP. If so that could be a way to go. I'd like to know how just dropping the EU from their phones and any other Apple products would affect their bottom line after a period of adjustment.
No doubt the EU would retaliate some how if they only got an euPhone. Just assume they're never going back. If the EU capitulates then let the negotiating begin.
Yeah, and they could "accidentally" drop the bottom arm off the 'E' so it becomes iOS-FU and FU-iPhone.
I hate that the news here on AI has devolved into nationalism and partisanship but I guess that's the temp of the world right now. Calls for Apple to leave the EU makes absolutely no sense and every single person commenting that understands that.
Is there anymore doubt the EU is evil and anti American?
Trump is right in this one
What an arrogant & narcissistic thing to say. Have you considered the USA being anti-European?
Also, this article is sensationalist nonsense written by someone who’s clearly incredibly biased. It totally misrepresents the demands of EU and places the conflict in the wrong context.
I recommend people to actually read EU’s arguments (easy to Google) instead of this brain rot article.
Apple should only sell the hardware in the EU, with no iOS on the device. Let Europe make their own OS or use a China based OS, and have no software support from Apple available at all. Have fun figuring it out EU!!! If the EU delusionally believes they can give it a go on their own, like they do with Russia, let them handle their own OS as well and see how that goes
Is there anymore doubt the EU is evil and anti American?
Trump is right in this one
What an arrogant & narcissistic thing to say. Have you considered the USA being anti-European?
Also, this article is sensationalist nonsense written by someone who’s clearly incredibly biased. It totally misrepresents the demands of EU and places the conflict in the wrong context.
I recommend people to actually read EU’s arguments (easy to Google) instead of this brain rot article.
In exactly which particulars is the article wrong and what exactly is the EU's position where you believe it differs from what is stated in the article. Please be specific and cite sources in your response.
Ok, I won't hold my breath for that, but, frankly, it's hard not to see how the EU putting the screws on American tech companies doesn't lend credence to Trump's rhetoric. This is a boon for the radical elements in charge of our government right now, which will end up backfiring on the EU, and all because the EU wants to appropriate Apple's, and other tech companies', IP and shake them down for cash.
Is there anymore doubt the EU is evil and anti American?
Trump is right in this one
Evil? No I don't think that they are evil, they are just doing what we are doing, protecting their market. Cook ought to pick up the phone, call Trump and request that the US impose a 30-day moratorium on all goods/services coming from the EU, barring Ireland. Let's watch the EU hit the panic button and forget all this nonsense about constantly bashing Apple over Irish tax - that the Irish did not even want - Spotify penalising Apple using he EU hammer and now the DMA.
Trust me, if Trump places a 30-day moratorium this nonsense will end within a day if not shorter.
Comments
i’ve said this many times before on this board the days of having the same type of Apple computers, phones and devices worldwide is coming to an end regionalized products from Apple more than likely will be the norm in the future. The best products. The most advanced products will be in the USA the rest of the world depending on how they behave will get something less. Stick a Technology Fork in the road Apple because that’s what it’s coming down to.
acces to EU automaker’s proprietary technology to keep everything fair?
No doubt the EU would retaliate some how if they only got an euPhone. Just assume they're never going back. If the EU capitulates then let the negotiating begin.
Yeah, and they could "accidentally" drop the bottom arm off the 'E' so it becomes iOS-FU and FU-iPhone.
Also, this article is sensationalist nonsense written by someone who’s clearly incredibly biased. It totally misrepresents the demands of EU and places the conflict in the wrong context.
Ok, I won't hold my breath for that, but, frankly, it's hard not to see how the EU putting the screws on American tech companies doesn't lend credence to Trump's rhetoric. This is a boon for the radical elements in charge of our government right now, which will end up backfiring on the EU, and all because the EU wants to appropriate Apple's, and other tech companies', IP and shake them down for cash.
Cook ought to pick up the phone, call Trump and request that the US impose a 30-day moratorium on all goods/services coming from the EU, barring Ireland.
Let's watch the EU hit the panic button and forget all this nonsense about constantly bashing Apple over Irish tax - that the Irish did not even want - Spotify penalising Apple using he EU hammer and now the DMA.
Trust me, if Trump places a 30-day moratorium this nonsense will end within a day if not shorter.