People. Get a grip. Apple Intelligence is going to be a bit late. Do you really not have anything else to think about?
This is not important.
Apple Intelligence was late when announced and is in beta in 1 language while competitors are shipping in 80 languages.
The C-suite and board spent a decade on copying Musk with Car, Zuckerberg with AVP, and Netflix with TV+. They depleted other teams to make it happen. Replacing Cook is difficult and he is unique. They should go find better board members.
Robert Sugar (76, aerospace/defense), Wanda Austin (70, another aerospace/defense), Andea Jung (former Avon CEO - did the CEO of Tupperware decline?), Arthur D. Levinson (74, working for Google on health and his son is CTO for an Amazon project on autonomous cars..,). The current board is a horror cabinet!
Boards are like paid consultants and they (usually) meet quarterly. They may be "old", but companies have them for advice on how to run a company. If a company is not executing well, it is the responsibility of the CEO and not of the Board.
Tim is a great operations guy and he saw products for a couple of niches that made a ton of money but he’s also had a few missteps that were unfortunately loss leaders as well. This comes from a myopic and overly operations and profit driven view. He needs a creative counterpoint. Whether that person is ceo or co-ceo or something else title wise. He is the mind and he needs to find Apple’s soul. It can work out. But not as it is.
What you just described is the job of a COO, not a CEO.
I'm quite happy with Apple's latest hardware announcements. The latest MacBooks, the Mac mini, the Mac Studio, etc. seem to be fine products and rivaling the best consumer products in the industry. I'm not interested in A.I., so I'm not in any hurry to see it take over. In my opinion, A.I. is highly overrated. I don't want Cook to resign or to be fired, as I don't know if there is someone better to take his place. I'm a 20-year Apple shareholder, and I'm very satisfied with Apple's financial performance. Every company goes through problems, so I'm not concerned about it, as I believe Apple will do its best to figure things out. I couldn't do any better, as I don't have the ability to run any profitable company. I can only depend on Apple internally solving whatever problems they have. I think some people are too impatient or greedy and don't appreciate all the good Tim Cook has done for Apple over the years. These people always boasting about how they could do better than Tim Cook, and I doubt they could run a company as well as he has. I'm living a very comfortable life since owning Apple stock over the years. I have nothing to complain about. I enjoy using my current Apple products and will likely buy a new MacBook Pro this year, even if it doesn't have any A.I. features.
I used to think AI was overrated until I used Grok3 on a project two weekends ago. To say I was impressed is a gross understatement. Thoughts of Star Trek "computer" came to mind. It was very informative to see how Grok3 broke down my request, come up with options, and then explain the pros and cons of each option. I was then able to ask it to analyze some alternatives and different scenarios, and it extrapolated from the previous analysis and provided a new recommendation. I saved me maybe 10 hours of doing research on my own and then keeping track of stack of papers and jumble of search windows and product screens.
Then, yesterday, I had a discussion with my brother about a suggestion that he had. I thought I knew of some issues with his plan but didn't know how to analyze the situation. So, I posed the question to Grok3, and it synthesized an analysis that was logical. It didn't just provide an answer, you can actually read how it broke down the questions and reasoned the analysis and calculations. I expressed my concerns, and Grok3 explained why they did not apply. I then fed it some scenarios, and Grok3 expressed its understanding and suggested upsizing to allay my concerns. Impressed!
Unfortunately, Apple isn't even proposing anything like this. Apple is just developing an "enhanced Siri" to deal with on device requests. There is no data analysis nor options suggestions. "Enhanced Siri" is only going to be an "AI interface" to other LLM, such as ChatGPT. This is an utter failing on Apple's part and promises to make Apple an irrelevant, obsolete company. The future belongs to AI companies, which is why Apple should be developing is own independent AI model.
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Then, yesterday, I had a discussion with my brother about a suggestion that he had. I thought I knew of some issues with his plan but didn't know how to analyze the situation. So, I posed the question to Grok3, and it synthesized an analysis that was logical. It didn't just provide an answer, you can actually read how it broke down the questions and reasoned the analysis and calculations. I expressed my concerns, and Grok3 explained why they did not apply. I then fed it some scenarios, and Grok3 expressed its understanding and suggested upsizing to allay my concerns. Impressed!
Unfortunately, Apple isn't even proposing anything like this. Apple is just developing an "enhanced Siri" to deal with on device requests. There is no data analysis nor options suggestions. "Enhanced Siri" is only going to be an "AI interface" to other LLM, such as ChatGPT. This is an utter failing on Apple's part and promises to make Apple an irrelevant, obsolete company. The future belongs to AI companies, which is why Apple should be developing is own independent AI model.