Will it be a live keynote, or another awful cringe-worthy video? Maybe they will be apologizing for Apple Intelligence instead of trying to push out more half-baked features. They already blundered with Siri, unless they try and do damage control and more promises of features that won't be ready with iOS 19.
I miss the days when Apple released new software and the features they previewed at WWDC were actually in the release version. Instead all we get are 'coming soon' and then 'maybe next year'. I stopped watching the videos because they were nothing more than reading press releases and spec sheets.
The videos are much better than the live presentations. Those tended to ramble and took much longer. Well, I remember that Apple was criticized for trying to get everything in the first release. Be more like Google and Microsoft people would say, and release features when they’re ready and don’t rush them out for an announcement. Give me a break!
There's a reason people still go to the theatre or a string of concerts by the same group.
A live presentation (quirks and all) will always top a pre-recorded collection of ads dressed up as keynote. If you have live people in the audience, do it live!
Pre-recording is lifeless and completely sterile.
And people watch a lot more scripted TV shows and movies where content is shot, reshot countless times, shot from different angles, edited, and even critiqued by focus groups in order to get the single best product they can... than going to the theater to watch a play. So what's your point?
Personally, there was an excitement about the event with an audience that is no longer there, but this new structure that emerged due to Covid is so much more refined, focused, and concise. Danox mentioned that Jobs was the master, and while that is accurate, there were other presenters that weren't good (especially the 3rd-party presenters demoing some product or app), and even Jobs had demo fails.
Ah for the old days when you go to the Jacob Javits convention center for Mac world, and the Steve Jobs presentation. Then you go home and get some journalist tell you something happened but never did like bouncing a camera off of somebody's head.
There’s nothing inherently wrong with Tim or any of the other current crop of presenters when it comes to “getting the word out.” But Applle doesn’t have Steve anymore and nobody could capture an audience quite like he could
Microsoft, Google, Nvidia, AMD, AWS,... they all do live to get that extra energy. None of them have Jobs.
And who watches those? Who is blown away by those?
Developers! Developers! Developers!
Live it would have been the real deal. The audience might have even been able to get a whiff of Balmer's pheromones as he started oozing sweat all over the stage!
Just wouldn't have been the same if it was recorded.
Huawei's 3D small object modeling demo with the AR panda is another that was perfect for a live event (and extremely risky).
There’s nothing inherently wrong with Tim or any of the other current crop of presenters when it comes to “getting the word out.” But Applle doesn’t have Steve anymore and nobody could capture an audience quite like he could
Microsoft, Google, Nvidia, AMD, AWS,... they all do live to get that extra energy. None of them have Jobs.
And who watches those? Who is blown away by those?
Those being interested in their products. The iPhone launch 2024 keynote has been streamed 26 million times on YouTube. WWDC 2024 with all the AI hit 12 million. The Nvidia GTC launch from 9 days ago is already at 37 million.
Apple holds 10x more followers on YouTube than Nvidia. It doesn't translate into viewers. Yes - some iPhone users have Apple TV but in terms of buzz and getting YouTube views the keynotes from Apple are not selling ticket.
There’s nothing inherently wrong with Tim or any of the other current crop of presenters when it comes to “getting the word out.” But Applle doesn’t have Steve anymore and nobody could capture an audience quite like he could
Microsoft, Google, Nvidia, AMD, AWS,... they all do live to get that extra energy. None of them have Jobs.
And who watches those? Who is blown away by those?
Those being interested in their products. The iPhone launch 2024 keynote has been streamed 26 million times on YouTube. WWDC 2024 with all the AI hit 12 million. The Nvidia GTC launch from 9 days ago is already at 37 million.
Apple holds 10x more followers on YouTube than Nvidia. It doesn't translate into viewers. Yes - some iPhone users have Apple TV but in terms of buzz and getting YouTube views the keynotes from Apple are not selling ticket.
I'd bet those 37M Nvidia views are the majority of all the views. Some may only get the info via other sources, but with Apple it is picked up by an excessive number of websites, podcasts, and even local news stations where clips will be played. I have octogenarians in my family that will end up seeing clips of consumer trends and those are almost exclusively about Apple.
People, the live presentations in front of a theater audience are long gone. Let it go. It's time to move on.
Apple are control freaks anyhow, the canned videos dovetail perfectly into how Apple likes to operate in 2025.
The live presentations originate from an era of tradeshows (like Macworld Expo) and when video streaming to people's smartphones wasn't a thing. The COVID-19 pandemic was the final nail in the coffin but they were headed this direction years before coronavirus.
Will it be a live keynote, or another awful cringe-worthy video? Maybe they will be apologizing for Apple Intelligence instead of trying to push out more half-baked features. They already blundered with Siri, unless they try and do damage control and more promises of features that won't be ready with iOS 19.
I miss the days when Apple released new software and the features they previewed at WWDC were actually in the release version. Instead all we get are 'coming soon' and then 'maybe next year'. I stopped watching the videos because they were nothing more than reading press releases and spec sheets.
The videos are much better than the live presentations. Those tended to ramble and took much longer. Well, I remember that Apple was criticized for trying to get everything in the first release. Be more like Google and Microsoft people would say, and release features when they’re ready and don’t rush them out for an announcement. Give me a break!
You are definitely in the minority on that one. Live with audience is the sweet spot. You know those are as scripted and likely even more practiced (you don’t have multiple takes available) than the prerecorded ones. And the feedback from the audience gives presenters an idea of what the relative interest levels are. And that can carry forward through the year.
And yet all the me-too, copycat companies are terrible at it. The most important thing in any presentation is to actually have something (a product) that is a step ahead of the competition, having that product is probably as important as the presentation introducing the iMac, OSX, iPod, iPhone, and the iPad all which were huge leaps forward at the time in comparison to the competition.
There’s nothing inherently wrong with Tim or any of the other current crop of presenters when it comes to “getting the word out.” But Applle doesn’t have Steve anymore and nobody could capture an audience quite like he could
Microsoft, Google, Nvidia, AMD, AWS,... they all do live to get that extra energy. None of them have Jobs.
And who watches those? Who is blown away by those?
Those being interested in their products. The iPhone launch 2024 keynote has been streamed 26 million times on YouTube. WWDC 2024 with all the AI hit 12 million. The Nvidia GTC launch from 9 days ago is already at 37 million.
Apple holds 10x more followers on YouTube than Nvidia. It doesn't translate into viewers. Yes - some iPhone users have Apple TV but in terms of buzz and getting YouTube views the keynotes from Apple are not selling ticket.
There is one big problem with what Nvidia did they talked about announced a bunch of stuff, But the number one thing I heard from most gamer/tech people afterwards, particularly the smaller lower tier users was where can I buy the announced Nvidia cards/products now? are they available? how much will they cost? In recent times Nvidia has failed in all three of those areas. Apple doesn’t want to duplicate Nvidia game plan. Let alone their product wattage requirements hopefully Nvidia can keep treating their customers at the lower end badly. Apple is only one or two generations/uplift away with the M5, or M6?
Apple holds 10x more followers on YouTube than Nvidia. It doesn't translate into viewers. Yes - some iPhone users have Apple TV but in terms of buzz and getting YouTube views the keynotes from Apple are not selling ticket.
I'd bet those 37M Nvidia views are the majority of all the views. Some may only get the info via other sources, but with Apple it is picked up by an excessive number of websites, podcasts, and even local news stations where clips will be played.
Those interested in Nvidia are actively seeking information while the Apple eco-system is more "we don't need to look at this". Blogs for gamers, crypto, and AI blogs all add to the buzz and the 128% growth by Nvidia show where the excitement is. Growth at Apple continues to be below inflation.
The current format doesn't get viewers matching the size of Apple. Not even when introducing Apple Intelligence. Is staying with the current format the right choice?
Apple holds 10x more followers on YouTube than Nvidia. It doesn't translate into viewers. Yes - some iPhone users have Apple TV but in terms of buzz and getting YouTube views the keynotes from Apple are not selling ticket.
I'd bet those 37M Nvidia views are the majority of all the views. Some may only get the info via other sources, but with Apple it is picked up by an excessive number of websites, podcasts, and even local news stations where clips will be played.
Those interested in Nvidia are actively seeking information while the Apple eco-system is more "we don't need to look at this". Blogs for gamers, crypto, and AI blogs all add to the buzz and the 128% growth by Nvidia show where the excitement is. Growth at Apple continues to be below inflation.
The current format doesn't get viewers matching the size of Apple. Not even when introducing Apple Intelligence. Is staying with the current format the right choice?
Are you saying that because Nvida has more "growth" that there are more people interest in Nvidia than Apple?
Will it be a live keynote, or another awful cringe-worthy video? Maybe they will be apologizing for Apple Intelligence instead of trying to push out more half-baked features. They already blundered with Siri, unless they try and do damage control and more promises of features that won't be ready with iOS 19.
I miss the days when Apple released new software and the features they previewed at WWDC were actually in the release version. Instead all we get are 'coming soon' and then 'maybe next year'. I stopped watching the videos because they were nothing more than reading press releases and spec sheets.
The videos are much better than the live presentations. Those tended to ramble and took much longer. Well, I remember that Apple was criticized for trying to get everything in the first release. Be more like Google and Microsoft people would say, and release features when they’re ready and don’t rush them out for an announcement. Give me a break!
You are definitely in the minority on that one. Live with audience is the sweet spot. You know those are as scripted and likely even more practiced (you don’t have multiple takes available) than the prerecorded ones. And the feedback from the audience gives presenters an idea of what the relative interest levels are. And that can carry forward through the year.
And yet all the me-too, copycat companies are terrible at it. The most important thing in any presentation is to actually have something (a product) that is a step ahead of the competition, having that product is probably as important as the presentation introducing the iMac, OSX, iPod, iPhone, and the iPad all which were huge leaps forward at the time in comparison to the competition.
You definitely don't need anything that is a step ahead of the competition.
All you need is something to present.
And let's be honest, a lot of what Apple has presented at WWDC over the last few years (especially the noteworthy features) have been Apple's take on Android/HarmonyOS ideas/features from years ago.
And sometimes those changes have been like 180º turns in direction. Years of stubborn refusal to give users customisation options have been abandoned and now customisation is a major consumer facing feature.
TBH, they are moves in the right direction IMO.
I wonder if the departure of Ives had something to do with these changes or if there are simply more people with sway now who are able to push these things through.
It'll be interesting to see what Apple adds in iOS 19 to only the iPhone 17, considering a lot of the Apple Intelligence features they promised for the 16 have yet to materialise. They can't deny people with the 16 those AI features, so at the same time as playing catch for the 16 up they're going to have to come up with new things for the 17. Maybe it'll be one of the only times the 17 is a spec-bump only and nothing else.
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Personally, there was an excitement about the event with an audience that is no longer there, but this new structure that emerged due to Covid is so much more refined, focused, and concise. Danox mentioned that Jobs was the master, and while that is accurate, there were other presenters that weren't good (especially the 3rd-party presenters demoing some product or app), and even Jobs had demo fails.
Live it would have been the real deal. The audience might have even been able to get a whiff of Balmer's pheromones as he started oozing sweat all over the stage!
Just wouldn't have been the same if it was recorded.
Huawei's 3D small object modeling demo with the AR panda is another that was perfect for a live event (and extremely risky).
The iPhone launch 2024 keynote has been streamed 26 million times on YouTube. WWDC 2024 with all the AI hit 12 million.
The Nvidia GTC launch from 9 days ago is already at 37 million.
Apple holds 10x more followers on YouTube than Nvidia. It doesn't translate into viewers. Yes - some iPhone users have Apple TV but in terms of buzz and getting YouTube views the keynotes from Apple are not selling ticket.
Apple are control freaks anyhow, the canned videos dovetail perfectly into how Apple likes to operate in 2025.
The live presentations originate from an era of tradeshows (like Macworld Expo) and when video streaming to people's smartphones wasn't a thing. The COVID-19 pandemic was the final nail in the coffin but they were headed this direction years before coronavirus.
The Studio M3 Ultra entered number 12 on the blender benchmark chart. Apple M3 Ultra (GPU - 80 cores). Wattage 138
The Studio M3 Ultra entered number 15 on the blender benchmark chart. Apple M3 Ultra (GPU - 60 cores) Wattage 138
The Studio M2 Ultra entered number 52 on the blender benchmark chart. Apple M2 Ultra (GPU - 76 cores). Wattage 107 one generation back
The current format doesn't get viewers matching the size of Apple. Not even when introducing Apple Intelligence. Is staying with the current format the right choice?
All you need is something to present.
And let's be honest, a lot of what Apple has presented at WWDC over the last few years (especially the noteworthy features) have been Apple's take on Android/HarmonyOS ideas/features from years ago.
And sometimes those changes have been like 180º turns in direction. Years of stubborn refusal to give users customisation options have been abandoned and now customisation is a major consumer facing feature.
TBH, they are moves in the right direction IMO.
I wonder if the departure of Ives had something to do with these changes or if there are simply more people with sway now who are able to push these things through.