Apple in pole position for F1 racing streaming rights in US

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• Reply 1 of 13

  macxpress Posts: 6,006member

  July 12, 2025 4:53PM

  Apple could be a big player in the future for all sporting events in the US. They have the money to get these agreements and the additional money and technology to make them great. As a motorsports fan I would love for them to get F1 and NASCAR in the future. With the exception of Amazon Prime, the NASCAR coverage overall sucks and has way too many commercials. 

  edited July 12

  

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• Reply 2 of 13

  anthogag Posts: 122member

  July 12, 2025 6:19PM

  I won't pay a subscription to watch races. Apple should make it available for TV+ subsribers.

  

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• Reply 3 of 13

  danox Posts: 3,879member

  July 12, 2025 10:05PM

  Maybe F1 is but a small part of Apple doing on going iteration with the current and next version of the Vision Pro in conjunction with Blackmagic Design, the continuous unglamorous but necessary job that goes into building an ecosystem from the ground up, Apple needs more footage, (to support a new ecosystem) a ecosystem which everyone hates to build but everyone loves to crash into at a later date). F1 content combined with what Apple and Blackmagic can do now that would be very interesting.

  
  

  https://www.cined.com/filmmaking-for-the-vision-pro-era-apple-and-blackmagics-immersive-video-workflow/
  

  edited July 12

  

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• Reply 4 of 13

  mastoblood Posts: 1member

  July 13, 2025 10:45AM

  anthogag said:

  I won't pay a subscription to watch races. Apple should make it available for TV+ subsribers.

  I can understand, and I even agree, but that won't ever happen. We had a TV network here in the Netherlands that had the rights to broadcast, and they made it so every customer of their services could watch. Then ViaPlay bought the rights, and it went subscription. To be honest, if you care about watching F1, just take the monthly or annual subscription from the official site (on the official site, go to the F1 TV section). I suggest taking the middle or most expensive subscription; that way you have full access to archive material, you can watch every race ever ridden, and much more. This is not included in the 4-euro monthly subscription. With that, you can just watch the race, not much else. The mid-tier costs 11 euros but has a ton of extra footage and documentaries. PS curious how much they will ask for the subscription 

  

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• Reply 5 of 13

  chasm Posts: 3,779member

  July 13, 2025 1:16PM

  mastoblood said:

  PS curious how much they will ask for the subscription 
  

  I think you could look to the existing MLB subscription option for a general idea of what that would cost.

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• Reply 6 of 13

  nubus Posts: 908member

  July 13, 2025 2:11PM

  Mother Nature is probably not invited for the next keynote. Not that I need her back, but F1 is an odd match in terms of shared values. Koch Industries and F1 or Northrop and F1 - but Apple? 

  

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• Reply 7 of 13

  charlesn Posts: 1,538member

  July 13, 2025 3:02PM

  macxpress said:

  Apple could be a big player in the future for all sporting events in the US. They have the money to get these agreements and the additional money and technology to make them great. As a motorsports fan I would love for them to get F1 and NASCAR in the future. 

  "Could be," yes, but I"m not sure about "wants to be." Or at least to what extent. Apple didn't make a run at the NBA rights that were in play this year, despite basketball being a global sport, and worldwide appeal is very important to Apple. I guess NASCAR's a possibility, and would give Apple a real hold on the motorsports category, but NASCAR seems very America-centric in a way that F1, soccer and baseball are not. 

  

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• Reply 8 of 13

  macxpress Posts: 6,006member

  July 13, 2025 5:56PM

  charlesn said:

  macxpress said:

  Apple could be a big player in the future for all sporting events in the US. They have the money to get these agreements and the additional money and technology to make them great. As a motorsports fan I would love for them to get F1 and NASCAR in the future. 

  "Could be," yes, but I"m not sure about "wants to be." Or at least to what extent. Apple didn't make a run at the NBA rights that were in play this year, despite basketball being a global sport, and worldwide appeal is very important to Apple. I guess NASCAR's a possibility, and would give Apple a real hold on the motorsports category, but NASCAR seems very America-centric in a way that F1, soccer and baseball are not. 

  If they didn't want to be then they wouldn't be spending the money they're spending at the moment. I don't think they can do it all at once and perhaps they don't see the value in having the NBA in their lineup. Apple is bidding for rights in the US to F1, not global rights so it would make sense if they also want to do NASCAR. It doesn't matter if NASCAR is more US based since they're only bidding for US rights in the first place.

  edited July 13

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• Reply 9 of 13

  anthogag Posts: 122member

  July 13, 2025 5:56PM

  mastoblood said:

  anthogag said:

  I won't pay a subscription to watch races. Apple should make it available for TV+ subsribers.

  I can understand, and I even agree, but that won't ever happen. We had a TV network here in the Netherlands that had the rights to broadcast, and they made it so every customer of their services could watch. Then ViaPlay bought the rights, and it went subscription. To be honest, if you care about watching F1, just take the monthly or annual subscription from the official site (on the official site, go to the F1 TV section). I suggest taking the middle or most expensive subscription; that way you have full access to archive material, you can watch every race ever ridden, and much more. This is not included in the 4-euro monthly subscription. With that, you can just watch the race, not much else. The mid-tier costs 11 euros but has a ton of extra footage and documentaries. PS curious how much they will ask for the subscription 

  I will not watch F1 races unless it is part of the TV+ subscription. Perhaps like most people, I don’t follow F1. Apple will get more people watching F1 races if they make it part of TV+. This also applies to MLS soccer. 

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• Reply 10 of 13

  macxpress Posts: 6,006member

  July 13, 2025 5:58PM

  
  

  anthogag said:

  I won't pay a subscription to watch races. Apple should make it available for TV+ subsribers.

  Maybe you won't but millions will and already do. 

  

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• Reply 11 of 13

  chasm Posts: 3,779member

  July 13, 2025 8:10PM

  The point a few posters here seem to be missing is that Apple being the exclusive home of [name of sport] live broadcasts brings subscribers to Apple TV+ in a way that having a fair number of Academy Award-nominated or winning movies does not, though that audience is also still important to Apple.

  
  

  Apple launched TV+ as a haven of high-quality original and purchased programming, although the taste of the selections has shifted distinctly towards the mainstream over the years, your typical PBS-type viewer is still getting a lot of great bang for their subscription buck -- all without any begathons!
  
  In sampling the variety of shows from the early days right through to the present, you simply won't find any of the shows that are "bad" or "poorly made," even if a given show is not to your particular interest -- like sportsball, for me. Couldn't care less.

  
  

  But what I've seen of MLB on Apple TV+ is still high-quality commentary and well-shot. I can only imagine we're being set up for spatial video on those sporting events in the future -- which would truly get me to try them, when a future and hopefully more-affordable Vision Pro comes around.
  
  Now if Apple were to get the rights to broadcast UK football (soccer) or international  football cricket -- I think you'd see the same kind of excitement and subscriber bumps that Apple has gotten in the US with MLS and MLB. Sports and all its other genres of programming are on a path, and I think it's clear where Apple is going with this.

  edited July 13

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• Reply 12 of 13

  entropys Posts: 4,471member

  July 16, 2025 3:57AM

  Please please not just the USA. Global please.
  In our country it is streamed on Kayo, which is a fox/sky app and the quality can be a bit spotty, esp compared to Apple compression. The subscription is also three times ATV+ 

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• Reply 13 of 13

  entropys Posts: 4,471member

  July 16, 2025 3:59AM

  nubus said:

  Mother Nature is probably not invited for the next keynote. Not that I need her back, but F1 is an odd match in terms of shared values. Koch Industries and F1 or Northrop and F1 - but Apple? 

  Umm, the demographic for F1 is very much Apple. Higher income types. And leveraging that Brad Pitt movie.

  

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