Steve Jobs: Apple is doomed and PPC doesn't help
I came upon some interesting interviews of Steve Jobs from the mid-nineties and here are some interesting highlights.
From the above link:
And when the question on Apple's new PPC systems came up in the interview cache linked below, Steve Jobs said:
http://www.google.com/search?q=cache...hl=en&ie=UTF-8
Replace 68000 with G4 and PowerPC with PPC970.
From the above link:
Quote:
Steve Jobs: [Sculley et al] didn't care about that anymore. They didn't have a clue about how to do it and they didn't take any time to find out because that's not what they cared about. They cared about making a lot of money so they had this wonderful thing that a lot of brilliant people made called the Macintosh and they got very greedy and instead of following the original trajectory of the original vision--which was to make this thing an appliance, to get this out there to as many people as possible--they went for profits and they made outlandish profits for about four years. Apple was one of the most profitable companies in America for about four years.
What that cost them was the future. What they should have been doing was making reasonable profits and going for market share, which was what we always tried to do. Macintosh would have had a thirty- three percent market share right now, maybe even higher, maybe it would have even been Microsoft but we'll never know. Now its got a single digit market share and falling. There's no way to ever get that moment in time back. The Macintosh will die in another few years and its really sad.
Steve Jobs: [Sculley et al] didn't care about that anymore. They didn't have a clue about how to do it and they didn't take any time to find out because that's not what they cared about. They cared about making a lot of money so they had this wonderful thing that a lot of brilliant people made called the Macintosh and they got very greedy and instead of following the original trajectory of the original vision--which was to make this thing an appliance, to get this out there to as many people as possible--they went for profits and they made outlandish profits for about four years. Apple was one of the most profitable companies in America for about four years.
What that cost them was the future. What they should have been doing was making reasonable profits and going for market share, which was what we always tried to do. Macintosh would have had a thirty- three percent market share right now, maybe even higher, maybe it would have even been Microsoft but we'll never know. Now its got a single digit market share and falling. There's no way to ever get that moment in time back. The Macintosh will die in another few years and its really sad.
And when the question on Apple's new PPC systems came up in the interview cache linked below, Steve Jobs said:
http://www.google.com/search?q=cache...hl=en&ie=UTF-8
Quote:
It works fine. It's a Pentium. The PowerPC and the Pentium are equivalent, plus or minus 10 or 20 percent, depending on which day you measure them. They're the same thing. So Apple has a Pentium. That's good. Is it three or four or five times better? No. Will it ever be? No. But it beats being behind. Which was where the Motorola 68000 architecture was unfortunately being relegated. It keeps them at least equal, but it's not a compelling advantage.
It works fine. It's a Pentium. The PowerPC and the Pentium are equivalent, plus or minus 10 or 20 percent, depending on which day you measure them. They're the same thing. So Apple has a Pentium. That's good. Is it three or four or five times better? No. Will it ever be? No. But it beats being behind. Which was where the Motorola 68000 architecture was unfortunately being relegated. It keeps them at least equal, but it's not a compelling advantage.
Replace 68000 with G4 and PowerPC with PPC970.
Comments
I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
Smart cookie; I bet Motorola's antics have pissed him off to no end.
Oh, and to add something I thought funny:
You mentioned the Apple earlier. When you look at the company you founded now, what do you think?
I don't want to talk about Apple.
Originally posted by mrmister
The man is entitled to change his mind...
.....
He better is
Originally posted by iBrowse
I don't have a link to it anymore, but I have it printed, it was on Wired.com from sometime in 1996 I believe.
probably in their now-infamous "pray" issue (remember that one? where they had the apple logo with a crown of thorns around it on the cover??? man, those were dark days...)
( A ) He ain't God even though he sometimes acts like it.
( B ) Even the best get it wrong..re ATARI..Re IBM..etc
( C ) Everyone is entitled to make mistakes..even Jobs....
(b) He is never wrong, just misunderstood.
(c) Of course he's God.
Who would win?
A: Trick question! Jobs is God!
(does anyone remember the Super Fans?)
I mean really. You make the title of this post look like Steve-O said this last week as opposed to last century. The last thing AI needs is another Drama Queen?. We all read that article, you know, back when it actually had CONTEXT.