It is important that the machine running the OS bears a connection to the name of the OS. Many people (especially techy people) call PCs by more specific terms:
"Windows machine"
"Linux box"
Everyone's concentrating on the suffix, "G5", "970", etc. What about the prefix... That is, replacing "Power" with something that extends the Mac again, just like "Power" pushed the Mac into the realm of RISC computing, and "i" suddenly reinvented the Mac into a modern classic.
"PowerMac"
"iMac"
So what is a prefix that could be added to "Mac" to convey even more power than "Power"...
"DynaMac"
"UltraMac"
"StrongMac"
"HyperMac"
Okay, so none of these are going to work, but just maybe there are prefixes out there like "Power" and "i" that could work with "Mac" to name the next (970 series or future) generation of Macs?
One of the biggest mistakes that companies are making now is the thinking that they have to refreshen/reinvent/re-logotize their brand in fits and starts of grandeur that quickly subside leaving them with a shadow of their former prestige and image.
The most recent/troubling example of this has been UPS's shunning of their great, iconic logo done by the preeminent designer of his day, Paul Rand. They traded in their classic, beautiful, artful logo for a p.o.s. with a fckn' 3D gradient effect. The idiots.
You are so right on. Is it just me, or does the new UPS logo look like it's peeling?
Somerfield -is kind of cool, reminds me of some sort of IBM prototype.
Macoun - also neat
gala- a little bit wishy washy but still usable
braeburn- definitely a happening name, the description for this apple
Quote:
Braeburn has high impact flavor.
I think that Mac is very important in the sense that people have come to relate to it.
But apple really could use something that is fresh and exciting, like the original g3, when that was released, just the name alone oozed power. But now, given the disaster of the g4(the stalls and stuff) the g series is kind of a tainted name. Though g5 is still fresh, a lot of people may get misconceptions about it just from the name.
Comments
Originally posted by fred_lj
Speaking of NAMING, please FIX THE SPELLING in this thread's title. I'm a grammar-OCD; it's driving me crazy!
Me either. Spelling is fixed
By than - it was too late...
Originally posted by Luca Rescigno
How about if iMacs are called "Le Mac" then call PowerMacs "Le Big Mac." Heh heh.
You beat me to it!
I see Apple keeping the "Powermac", but losing the "G". No more G5, because Motorola has soiled the G's reputation.
How about,
Sledgehammer Powermac
Ass-Reamer Powermac
Powermac 3 (yeah, I know it's really 2, but 3 sounds cooler)
Powermac Jive
Powermac Excelsior
Powermac 911 (hey if Dubya can cash in on 911, why not Apple?)
Powermac Dope
Powermac Smackdown
Powermac High
Powermac iX
It is important that the machine running the OS bears a connection to the name of the OS. Many people (especially techy people) call PCs by more specific terms:
"Windows machine"
"Linux box"
Everyone's concentrating on the suffix, "G5", "970", etc. What about the prefix... That is, replacing "Power" with something that extends the Mac again, just like "Power" pushed the Mac into the realm of RISC computing, and "i" suddenly reinvented the Mac into a modern classic.
"PowerMac"
"iMac"
So what is a prefix that could be added to "Mac" to convey even more power than "Power"...
"DynaMac"
"UltraMac"
"StrongMac"
"HyperMac"
Okay, so none of these are going to work, but just maybe there are prefixes out there like "Power" and "i" that could work with "Mac" to name the next (970 series or future) generation of Macs?
Just a thought.
Originally posted by son of Gib
One of the biggest mistakes that companies are making now is the thinking that they have to refreshen/reinvent/re-logotize their brand in fits and starts of grandeur that quickly subside leaving them with a shadow of their former prestige and image.
The most recent/troubling example of this has been UPS's shunning of their great, iconic logo done by the preeminent designer of his day, Paul Rand. They traded in their classic, beautiful, artful logo for a p.o.s. with a fckn' 3D gradient effect. The idiots.
You are so right on. Is it just me, or does the new UPS logo look like it's peeling?
Somerfield -is kind of cool, reminds me of some sort of IBM prototype.
Macoun - also neat
gala- a little bit wishy washy but still usable
braeburn- definitely a happening name, the description for this apple
Braeburn has high impact flavor.
I think that Mac is very important in the sense that people have come to relate to it.
But apple really could use something that is fresh and exciting, like the original g3, when that was released, just the name alone oozed power. But now, given the disaster of the g4(the stalls and stuff) the g series is kind of a tainted name. Though g5 is still fresh, a lot of people may get misconceptions about it just from the name.
Or something a little les geeky: PowerStation
The new mac eclipses all other computers: Macintosh Eclipse
Something simple: Macintosh One "there's only one"
Pink Floyd inspired: Power Macintosh Interstellar Overdrive Edition
netro
...
...
Well, the bottom line is
? naming is quite an issue
? naming represents the product
? naming binds the custumer
? naming woos the audience (which is hopefully listening)
best
PowerMac Cyclone
PowerMac Tempest
PowerMac Thunderstorm
PowerMac Thunder
PowerMac Blizzard
PowerMac Twister ?
PowerMac Tornado
PowerMac Typhoon
No!!!
To be sure, a lot of people have built up negative connotations regarding Macs, but it is an immediately recognised brand name. It is
much easier to massage those perceptions (once the requisite hardware is in place) than to start afresh and build up a new brand.
We Mac users are part of a proud heritage. No apologies are necessary.