"new cube computer software" mentioned in article
<a href="http://www.thenation.com/doc.mhtml?i=20020708&s=densmore"; target="_blank">I came across this article</a> by John Densmore of The Doors:
[quote]Apple Computer called on a Tuesday--they already had the audacity to spend money to cut "When the Music's Over" into an ad for their new cube computer software. They want to air it the next weekend, and will give us a million and a half dollars! a million and a half dollars! Apple is a pretty hip company...we use computers.... Dammit! Why did Jim (Morrison) have to have such integrity?<hr></blockquote>
Kind of interesting! I'm guessing that he has his terminology mixed up regarding the Cube or maybe this could be the rumored Audio Suite.
[quote]Apple Computer called on a Tuesday--they already had the audacity to spend money to cut "When the Music's Over" into an ad for their new cube computer software. They want to air it the next weekend, and will give us a million and a half dollars! a million and a half dollars! Apple is a pretty hip company...we use computers.... Dammit! Why did Jim (Morrison) have to have such integrity?<hr></blockquote>
Kind of interesting! I'm guessing that he has his terminology mixed up regarding the Cube or maybe this could be the rumored Audio Suite.
Comments
'Cube computer software' is hardly a technical product description
Back to the future
Anyway, Densmore probably writes this, being told of the true publication/street date or whatever. Hence, July 8.
Here's what's cool: he says "next weekend", so if you go forward a week or so from July 8, that pretty much puts you right at MWNY.
The weekend following the keynote (July 17) is probably what Densmore is referring to.
I'm betting either a new audio-oriented iApp. OR, a pretty honkin' update/tweak to iTunes and/or the iPod. Has to be, right?
I just hope this isn't some rehashed article that was originally published way back when. What is The Nation? I mean, has it been around for a while?
I was just poking around Google's News and Resources links when I cam across the article.
It was neat how at the end he also mentions Steve Jobs giving the go ahead to ask them to take another half a million and "a new computer" for the song.
Anyhow, this article was written to be handed in at least two weeks ago, if not months ago. And Densmore says that Apple wanted the rights "by next weekend" after saying they called "on a Tuesday".
This is my hypothesis: the article was written earlier this year or maybe even last year, and the publishers sat on it for a while. And I tried my best to think of where "when the music's over" would fit in Apple's commercials: The psychadelic iTunes commercials that ran last year. So.. that would be "new cube software" for back then... sorry guys.
[ 06-24-2002: Message edited by: pathogen ]</p>
so, Whatever, there will be some new software
<strong>Kinda spooky if you ask me. The date on the review is July 8, 2002.
</strong><hr></blockquote>
... ya might wanna cut him some slack, the 60's may have effected his grasp on reality a tad.
And as far as 'next Tuesday' it is a very common practice in copy/articles to refer to things in recent time frame just to make it more personal.
It could be any Tuesday, if Tuesday at all...
It is called Copy, and you write what sells.
It may not be 'cube-computer software', but 'Cube computer-software'
[ 06-24-2002: Message edited by: Kickaha ]</p>
<strong>Er, isn't Cube the name of a high-end audio mixing software package?
It may not be 'cube-computer software', but 'Cube computer-software'
[ 06-24-2002: Message edited by: Kickaha ]</strong><hr></blockquote>
Kick makes a lot of sense. Sounds logical. Can't wait until next Tuesday (whenever that is).
Either way it doesn't look like they'll be using the song. It sounds like he didn't sell out after all
<strong>Er, isn't Cube the name of a high-end audio mixing software package?
It may not be 'cube-computer software', but 'Cube computer-software'
</strong><hr></blockquote>
That would make sense, but there isn't (currently) any audio software of any kind called Cube.
<a href="http://www.apple.com/creative/musicaudio/steinberg/"; target="_blank">http://www.apple.com/creative/musicaudio/steinberg/</a>;
[ 06-24-2002: Message edited by: PullinTeef ]</p>
This new cube could be the hub of the digital lifestyle, it's silent so you can leave it running 24/7 streaming MP3s to any Airport networked mac in the house, remember the rendezvous aware iTunes demo?
Why not do the same with iMovies using QT6? Or throw the long awaited PDA in and you can pull photos off the Cube for your friends and family to pass around.
"When the music's over" you change the CD, unless you're running the new iServe Cube
The main hurdle for the Cube was the price right? Strikes me they could afford to bring it back with a real low price point, maybe crippling it in some way to avoid cannibalising Tower/iMac sales; this thing wouldn't need a decent graphics card/DVD drive etc.
Just a thought...
If you click around you find that the article is listed under the the review/book section for the that issue.
He just telling anecdots about using music in commerials, so the cube story must be from -00.
As moki would have said: -This arn't the cubes you are looking for.
Sorry! <img src="graemlins/hmmm.gif" border="0" alt="[Hmmm]" />
<strong>As moki would have said: -This arn't the cubes you are looking for.
</strong><hr></blockquote>
Nuts.
1) Just because the copy says "next weekend" doesn't necessarily mean that he wrote that. He could have included a date of some kind, and the editor could have changed it to reflect the publication date of the article to avoid confusion.
2) I'm not convinced this is old, espeically with his references to 9/11 and the passing of Harrison.
3) Off topic, but why would Apple want to license "When The Music Is Over" for crying out loud? I ran through the lyrics looking for something that could lend itself to Apple, or to a Cube, or to a philosophy - but there's nothing. What a bizarre song for them to want. They'd be much better of with the "Crystal Ship."