Holy Bat Signal!
Suddenly that cool red phone at the Genius Bar is making sense.
Saw this at macrumors.com:
http://forums.macrumors.com/showthre...threadid=39170
I draw the line at Phil Schiller in tights and a Robin mask...
Saw this at macrumors.com:
http://forums.macrumors.com/showthre...threadid=39170
I draw the line at Phil Schiller in tights and a Robin mask...
Comments
Thought it was kinda interesting...
Originally posted by Not Unlike Myself
Well that's cute. Is this 'supposed' to be at all stores? Many are in malls so where would the light be put? At the entrance? Folks won't understand the purpose. This also seems a tad wasteful. How many copies can they REALLY sell the first three or four days. A couple hundered? Hardly worth the cost of spotlights and custom covers.... Besides. It feels rather un-apple.
um....where the hell were you last year for jaguar's release?
they sold just a tad more than a couple hundred copies in the first few hours.
Stuff was flying off the shelves (Jaguar AND Macs) and everyone was having a great time.
Originally posted by pscates
Yeah, I was at the San Diego Apple Store during the Jaguar release last year...it was a bit of a zoo, to say the least!
Stuff was flying off the shelves (Jaguar AND Macs) and everyone was having a great time.
At Palo Alto, the store was more packed than at the grand opening. They were still selling copies of Jaguar a 2 AM.
I just glanced online. Renting a large single light with transit to and from goes over 2 grand. (and that is a 'cheap one'. Some run up to 7.5) You think they will make that much extra profit in one night?
Not to MENTION the cost of making a custom cut glass cover! $$$
Originally posted by Not Unlike Myself
No no no, you misunderstand. I'm talking about a single mac store. I understand that they will sell thousands (probably 10s of thousands in the first few days) but I'm talking about the cost of renting a light for that first night compare to the added sales it could generate THAT night.
I just glanced online. Renting a large single light with transit to and from goes over 2 grand. (and that is a 'cheap one'. Some run up to 7.5) You think they will make that much extra profit in one night?
Not to MENTION the cost of making a custom cut glass cover! $$$
its called marketing
its worth it if it draws attention.
Originally posted by applenut
its called marketing
its worth it if it draws attention.
Especially when half the Bay Area wakes up the next day and goes, "Hey, did you see that huge ****in' X in the sky? WTF was that?!"
Originally posted by thuh Freak
did anyone notice if they said where its gonna be. i imagine not at all the stores. will it be at the SoHo store, or is it just gonna be in cali?
well, not sure how well it will work in SOHO....NYC is pretty effing bright at night...... the WTC beams of light memorial were some powerful lights..... dont think Apple can afford that
Originally posted by curiousuburb
relevant video
they show up on caller ID as "BATPHONE", but they aren't what you think.
turns out their just a direct line to Tier II tech support at Apple, in case they get stumped.
Originally posted by curiousuburb
relevant video
Wow. I don't think it's ever taken me this long to download 963k... Don't everyone rush to get it at once.
76.7 of 963KB - 0.2KB per sec.
Originally posted by Not Unlike Myself
Ah. Point well made. Hadn't thought about it from a 'non dollars and cents' point of view. Getting hype would probably be good. I conceed.
Marketing is still all about looking at it from a dollars and cents point of view. Remember, business is a game. The object of the game is to make as much money as possible. Apple is in business
So by spending money on hyping your company, and thereby promoting it, it brings you a return on your investment that is not always necessarily immediate.
Also, you mean that you "concede', for "conceed' isn't really a word