iTunes giveaway is paying off for Apple
a cnn article talking about web stats after the superbowl had this to say:
"If online traffic suggests a successful Super Bowl commercial, though, no ad topped erectile dysfunction drug Cialis, as traffic to Cialis.com scored an 1,868 percent increase for the day. Apple iTunes, which advertised that it was partnering with Pepsi to give away 100 million free songs, was second with a 593 percent increase to its site. Percentage increases are determined by taking the average of the four Sundays leading to the Super Bowl and comparing that number with traffic on Super Bowl Sunday."
that 593 percent looks a lot better than 3-5%
here's the article
"If online traffic suggests a successful Super Bowl commercial, though, no ad topped erectile dysfunction drug Cialis, as traffic to Cialis.com scored an 1,868 percent increase for the day. Apple iTunes, which advertised that it was partnering with Pepsi to give away 100 million free songs, was second with a 593 percent increase to its site. Percentage increases are determined by taking the average of the four Sundays leading to the Super Bowl and comparing that number with traffic on Super Bowl Sunday."
that 593 percent looks a lot better than 3-5%
here's the article
Comments
http://www.alexa.com/data/details/tr...pple.com#graph
For a nice contrast check out:
BuyMusic
http://www.alexa.com/data/details/tr...usic.com#graph
Napster
http://www.alexa.com/data/details/tr...ster.com#graph
It should be pointed out, though, that Napster's traffic is still far from shabby.
(However, it looks like BuyMusic may be well on its way to proper-screwed.)
It took me a bit, too.
Napster? Flat.
BuyMusic? Who?
Originally posted by Eugene
Come on, guys. We all know iTunes is beating Napster and BuyMusic, but you can't compare "apple.com" to "buymusic.com" or "napster.com" near-term or long-term for a few obvious reasons.
thank you
Originally posted by Amorph
I noticed the other day that the #1 selling single on http://www.itunes.com/ was that cover of "I Fought the Law," so that's a decent indication of the effectiveness of the ad.
Heh I think its been that way since like the day after the super-bowl.
As long as hey ya is not # 1 anymore I am happy.
Originally posted by Eugene
Come on, guys. We all know iTunes is beating Napster and BuyMusic, but you can't compare "apple.com" to "buymusic.com" or "napster.com" near-term or long-term for a few obvious reasons.
Was noting the uptick from Superbowl publicity, providing the other links for a corporate success contrast with a few services we all love around here. Though that was probably confusing, granted.
Originally posted by ipodandimac
a cnn article talking about web stats after the superbowl had this to say:
"If online traffic suggests a successful Super Bowl commercial, though, no ad topped erectile dysfunction drug Cialis, as traffic to Cialis.com scored an 1,868 percent increase for the day. Apple iTunes, which advertised that it was partnering with Pepsi to give away 100 million free songs, was second with a 593 percent increase to its site. Percentage increases are determined by taking the average of the four Sundays leading to the Super Bowl and comparing that number with traffic on Super Bowl Sunday."
that 593 percent looks a lot better than 3-5%
here's the article
Well Cialis is something worth laughing at to its own face. i went to cialis.com i mean come one a 4 hour hard on. i also loved the Hendrix ad for pepsi...i also know the girl from the ituens ad...what a B**** great song tho! love the ad