Apple and Matsushita HDTV editing deal?

Posted:
in Mac Software edited January 2014
http://framehosting.dowjonesnews.com...9270000&Take=1





Quote:

OKYO (Nikkei)--Matsushita Electric Industrial Co. (6752.TO or MC) and Apple Computer Inc. (AAPL) have jointly developed an editing system for high-definition TV broadcasts, The Nihon Keizai Shimbun reported in its Monday morning edition.



The U.S. computer company has developed editing software that can perform on a single personal computer such tasks as processing images and adding subtitles, based on Matsushita's technology in such areas as data compression and VCR control.



Apple's video-editing software and PCs will be compatible with a VCR that Matsushita will release next month.



The price of the package, comprising the VCR, PC and editing software, will be a little less than Y4 million. Conventional systems cost more than Y50 million and require several special-purpose devices such as a VCR, image composite device and video switcher.



With the low price, the two companies expect that the new system will be used not only by TV stations but by production companies and advertising agencies as well.



Matsushita and Apple are also currently developing a high-definition TV editing system, slated to be released next year, that records onto SD Cards instead of video tapes. The advantage of using SD Cards is the fast data transfer of recorded data to a PC.



Matsushita aims to catch up with Sony Corp. (6758.TO or SNE), the giant in broadcasting equipment, which has shipped a total of 625,000 broadcast-use digital cameras globally. Second-place Matsushita has shipped only 250,000 units, but targets the sale of 100,000 units over the next three years with its new low-price system and SD Card-compatible broadcast-use cameras, released this month.



(END) Dow Jones Newswires



April 18, 2004 15:27 ET (19:27 GMT)



This came out of nowhere and this is the only press release I can find. This is not Final Cut Pro HD this is something entirely different. I love the idea of capturing to SD cards. By next year they may offer 8GB of storage believe it or not.

Comments

  • Reply 1 of 3
    I saw a presentation last month on the camera Matsushita (aka: Panasonic) is developing. There were five SD card slots on the camera in lieu of the tape deck. Each card could hold 9 minutes of video, and you could swap them in and out on the fly.
  • Reply 2 of 3
    hmurchisonhmurchison Posts: 12,215member
    Quote:

    Originally posted by King Chung Huang

    I saw a presentation last month on the camera Matsushita (aka: Panasonic) is developing. There were five SD card slots on the camera in lieu of the tape deck. Each card could hold 9 minutes of video, and you could swap them in and out on the fly.



    Hmmmm let's see.



    HDTV in MPEG2 form can be captured at 20mbps.



    That's roughy 2.5MBps throughput or 150MB per min.



    Say SD cards are available readily at 4GB by year end 2005 then this same camera could hold 20GB of data or 133 Minutes of recording. That's more than enough time for HDTV recording.



    Drool.



    I'm liking that idea. I don't even want to think about how cool it would be to have a small 100GB drive that is easily swappable.
  • Reply 3 of 3
    macsrgood4umacsrgood4u Posts: 3,007member
    Here's a similar article about the product...

    Quote:

    Apple in high definition television move



    Monday, April 19 06:43:04



    (BizWorld)



    Apple Computer and the Japanese firm Matsushita have jointly developed an editing system for high-definition TV broadcasts, the Nihon Keizai Shimbun reported.





    The move is an effort to match a similar development by Sony.



    Apple has developed editing software that can perform on a single personal computer such tasks as processing images and adding subtitles, based on Matsushita data compression and VCR control technologies, among others.





    Apple's video-editing software and PCs will be compatible with a VCR that Matsushita will release next month.



    The price of the package, comprising the VCR, PC and editing software, will be a little less than 4 mln yen.



    Conventional systems cost more than 50 mln yen and require several special-purpose devices such as a VCR, image composite device and video switcher, the report said.



    With the low price, the two companies expect that the new system to be used not only by TV stations but by production companies and advertising agencies as well, it said.



    Matsushita and Apple are also currently developing a high-definition TV editing system, due to be released next year, that records onto SD Cards instead of videotape. The advantage of using SD Cards is the fast data transfer of recorded data to a PC.



    Sony Corp, the broadcast equipment leader, has shipped a total of 625,000 broadcast-use digital cameras globally. Second-place Matsushita has shipped only 250,000 units, but targets the sale of 100,000 units over the next three years with its new low-price system and SD Card-compatible broadcast-use cameras to be released this month, the report said.



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