Almost sold 100 million eMacs in Japan
Caught this from macminute
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eMac pricing glitch causes deluge of orders
April 23 - 12:31 EDT__ Around 20,000 people placed orders for more than
100 million eMacs this week after a glitch caused the computers to be listed
on an online shopping site for US$25. Japanese computer reseller Catena
says a code number assigned to a package of Apple DVD-R discs was
accidently matched up with product information for the eMac and with the
price for the DVD discs. "That Catena says it won't fulfill the orders isn't a
surprise," notes PC World. "But had it done so it would have catapulted
Apple's market share in Japan to around 90 percent for the year. In October
last year IDC estimated around 14.1 million PCs would be sold in Japan
during 2004."
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Would underselling the eMac(at a more realistic price) for a one time hit on their 4.6 billion stash be worth it to be on top?
-------------------------------------
eMac pricing glitch causes deluge of orders
April 23 - 12:31 EDT__ Around 20,000 people placed orders for more than
100 million eMacs this week after a glitch caused the computers to be listed
on an online shopping site for US$25. Japanese computer reseller Catena
says a code number assigned to a package of Apple DVD-R discs was
accidently matched up with product information for the eMac and with the
price for the DVD discs. "That Catena says it won't fulfill the orders isn't a
surprise," notes PC World. "But had it done so it would have catapulted
Apple's market share in Japan to around 90 percent for the year. In October
last year IDC estimated around 14.1 million PCs would be sold in Japan
during 2004."
------------
Would underselling the eMac(at a more realistic price) for a one time hit on their 4.6 billion stash be worth it to be on top?
Comments
Not by that much.
Originally posted by PURE
Would underselling the eMac(at a more realistic price) for a one time hit on their 4.6 billion stash be worth it to be on top?
In theory, why not. Maybe they should sell at a loss to attract customers. Other businesses do it all the time. The question is how much a new customer worth?
Originally posted by New
In theory, why not. Maybe they should sell at a loss to attract customers. Other businesses do it all the time. The question is how much a new customer worth?
Don't forget they weren't individual orders for 100,000,000 eMacs.
It was 20,000 "people" (might be some repeats in there per person. I'd say "20,000 orders").
Depending on how the orders were broken down, it averages 5,000 eMacs per "person" (or as I said, order). Realistically most people probably only ordered 2 or 3 and the rest were companies or speculators.
2.5 billion for just 20,000 people? Still, if you supposed that eventually they all get into the hands of actual users, then ok. Might be worth it. 100,000,000 new users. Hm...
Apple would still make $169.00 x 100,000,000 in AppleCare...
$16,900,000,000 (if in USD which it wouldn't be)
2.5 billion for a potential 16 billion return? Not bad. Now what are the real world AppleCare statistics? What percentage of users actually buy it?
Originally posted by Bancho
I would have bought 3 or 4 at that price.
What?! I would have ordered 100-200 at least. Reselling those would be the easiest money you ever made.
Originally posted by New
In theory, why not. Maybe they should sell at a loss to attract customers. Other businesses do it all the time. The question is how much a new customer worth?
well, it would get tons of brand loyalty, if i want xp, there is no less than 30 major oems to buy from, want apple, gotta buy from apple, and thus apple makes tons of cash