Apple is reinventing itself. Where do they go from here?
The Mm, the iPs, advanced editing in iPhoto and new and exciting GarageBand tools all herald the coming of a brand new Apple. All of these things have been dubbed by conventional wisdom to be impossible for any number of good reasons. Yet here they are. They have even rediscovered DTP after several years of neglect. What gives? SJ has recently gone on record as bashing flash-based players. Is it my imagination, or did someone recently suggest that Apple had no intention or desire to play in the bargain basement PC arena? All of a sudden, they do a complete 180. Obviously, they have been working on these items for a long time and have been purposely deceiving us. Why? And why now? What are the implications for future hardware coming from this company? Will we soon see the end of the $3000 desktop? Will the iMac finally take its place in the sub-zero category? Will the eMac gracefully curl up and die? Consider the falling prices on monitors. Has Apple finally got religion on pricing? If Apple had done any one of the things it did at MWSF, it would have been newsworthy. To have done all of it all at once is a message in and of itself. So what is the message. And what other sacred cows will Apple slaughter next? Thoughts?