I'd assume they're waiting for Tiger and the revamped Switch campaign. Who knows, maybe they're also waiting for a mysterious accessory or some other add-on before they really start pushing the Mac mini.
This is a much "deserved" criticism of Apple. Not enough advertising overall... I agree that it makes no sense to advertise a product that is not widely available enough. Why would that be the case with the Mac mini? It was an apparent HIT right out of the gate...
The real question comes when Tiger hits the shelves. Apple NEEDs to let the world know that it has the finest OS on the planet! Advertise Tiger, please Apple, do some heavy advertising. You want to increase your market share or not?
Why advertise a computer for the masses until its actually available to the masses? I don't think people are going to drive three hours to an Apple store to buy one. Now that people can actually buy them, Apple should do a combined iPod/ Mini ad. If anything they should get every place that sells iPods to sell Minis
Why advertise a computer for the masses until its actually available to the masses? I don't think people are going to drive three hours to an Apple store to buy one. Now that people can actually buy them, Apple should do a combined iPod/ Mini ad. If anything they should get every place that sells iPods to sell Minis
Don't you think that BestBuy stores are available to the masses?
I don't mean to be rude here, I don't think you read past the first two sentences.
I did, and I'm still not clear on the issue. Why advertise a product that is not available to the masses, right?
You're talking about now, today. But it is available today. If you meant why would Apple advertise Mac mini if it was not available to the masses before, then OK.
One of the longest-running mysteries of Apple. No real ads since the iMac Jeff Goldblum ads, and those didn't show what the product did or any of the OS or the price - there were just multi-colored iMacs dancing around. The only ad that ever showed what the computer did, sort of, was the "there is no step 3" ad, at least since Jobs returned.
And to my knowledge, I've never seen an interview with Jobs where they ask him any of the following:
- Why doesn't Apple advertise on television? Dell ads are on every 5 minutes, with a description of the computer and a price.
- Why doesn't Apple offer a lower-priced tower?
- Why doesn't Apple offer less expensive RAM?
- Why doesn't Apple let you buy a faster processor without the bigger HD? Or vice versa? Or with no video card? Or with no RAM? Or with no HD?
- Why doesn't Apple show Mac OS X on TV?
- Why doesn't Apple run sales or rebates and advertise them?
- Why doesn't Apple let mailorder dealers discount more?
- Why doesn't Apple offer a warranty for damage?
- Why doesn't Apple give away coupons for free songs with iPod purchases?
- Why doesn't Apple advertise its servers, networking and RAID for creative professionals?
- Why doesn't Apple promote the supercomputers and full-length feature films made with their products, someplace other than their own website?
One of the longest-running mysteries of Apple. No real ads since the iMac Jeff Goldblum ads, and those didn't show what the product did or any of the OS or the price - there were just multi-colored iMacs dancing around.
First of all, mas media advertising as very expensive and tends to be an ineffecient way to gain new customers. Second, there are two primary types of product ads: 1) lifestyle/image/emotion, and 2) feature ads. By and large, most ads you see are of the first variety...especially on television. The amount of time you have before someone tunes out (literally or figuratively) is very short. And then there is the commercial ending...30 second later. Not very much time to say very much. Regarding Dell...all Dell really has to advertise is price. It is a commodity business. Price is the primary deciding factor. Finally, we have no idea how effective Dell's ads are. Just that they do it.
Quote:
Originally posted by lundy
And to my knowledge, I've never seen an interview with Jobs where they ask him any of the following:
- Why doesn't Apple advertise on television? Dell ads are on every 5 minutes, with a description of the computer and a price.
- Why doesn't Apple offer a lower-priced tower?
- Why doesn't Apple offer less expensive RAM?
- Why doesn't Apple let you buy a faster processor without the bigger HD? Or vice versa? Or with no video card? Or with no RAM? Or with no HD?
- Why doesn't Apple show Mac OS X on TV?
- Why doesn't Apple run sales or rebates and advertise them?
- Why doesn't Apple let mailorder dealers discount more?
- Why doesn't Apple offer a warranty for damage?
- Why doesn't Apple give away coupons for free songs with iPod purchases?
- Why doesn't Apple advertise its servers, networking and RAID for creative professionals?
- Why doesn't Apple promote the supercomputers and full-length feature films made with their products, someplace other than their own website?
I'm no Steve Jobs, but I'll give it a try.
- TV ads are expensive and inefficient.
- Apple offers a range of products, with a range of prices that meet a range of needs.
- While 3rd-parties offer moer affordable RAM, we offer the convenience of having it installed upon purchase at the factory.
- We have found that the packages and bundle we offer are a "best match" for most of our customers needs.
- TV ads are expensive and inefficient. Thirty seconds is very little time to tell our story about OS X. TV ads are not a very effective way to advertise something like an OS.
- Why should they have sales and rebates?
- Apple doesn't have any control over the discounts offered by its resellers. Apple sells its products at a defined wholesale price to resellers. How they choose to markup the products is their decision.
- What kind of warranty? We do offer a warranty ("A guarantee given to the purchaser by a company stating that a product is reliable and free from known defects and that the seller will, without charge, repair or replace defective parts within a given time limit and under certain conditions.") on our products. This sounds like insurance. We don't currently offer insurance products.
- Because at the present time we are selling iPods without having to provide additional incentives.
- Don't know. Maybe they do. I don't read trade rags for creative professionals.
- Where else should they?
These aren't very politically correct or Apple PR-approved answers, but I'll bet they are pretty close.
I did, and I'm still not clear on the issue. Why advertise a product that is not available to the masses, right?
You're talking about now, today. But it is available today. If you meant why would Apple advertise Mac mini if it was not available to the masses before, then OK.
Sorry about that. The first two sentences were in the past tense referring to why Apple didn't start an immediate ad campaign.
Comments
Originally posted by steve666
Anyone else find it odd that Apple is doing absolutely no advertising for the Mac Mini?
Apple is supposed to want to appeal to switchers but they don't want them to know about it?
The mini is selling very well - both models started moving back up the Amazon rankings again after dipping down.
They really should be placing ads for it.
Originally posted by hmurchison
I think it has more to do with the fact that mini are still hard to find in some areas. Why advertise what people cannot just run in and buy.
I agree, I wouldn't be surprised if we started seeing ads soon since Apple.com doesn't have a 3-4 week wait on them anymore.
Many Mac mini buyers in Australia & New Zealand (myself included) have endured 5 to 10 weeks wait. Most of those waiting requested some kind of BTO.
Please Apple, don't advertise until you have satisfied the backlog.
Originally posted by steve666
I think its because they would rather sell the iMac.
Then where are the iMac tv spots? Never seen one.
The only way people are being made aware of their computers is through the iPod, which a shame because there is so much more to Apple than that.
Originally posted by a_greer
Look at todays Best Buy sunday circular. There is a full page Mini layout...with words like "availible now!"
I had missed that....... so I went to bestbuy.com.... here is the ad
This is GREAAAT for Apple
I would love to see a TV spot, though, and you're right about the iMac-no ads. I dont get it.
The real question comes when Tiger hits the shelves. Apple NEEDs to let the world know that it has the finest OS on the planet! Advertise Tiger, please Apple, do some heavy advertising. You want to increase your market share or not?
Originally posted by BenRoethig
Why advertise a computer for the masses until its actually available to the masses? I don't think people are going to drive three hours to an Apple store to buy one. Now that people can actually buy them, Apple should do a combined iPod/ Mini ad. If anything they should get every place that sells iPods to sell Minis
Don't you think that BestBuy stores are available to the masses?
Originally posted by Gene Clean
Don't you think that BestBuy stores are available to the masses?
I don't mean to be rude here, I don't think you read past the first two sentences.
Originally posted by BenRoethig
I don't mean to be rude here, I don't think you read past the first two sentences.
I did, and I'm still not clear on the issue. Why advertise a product that is not available to the masses, right?
You're talking about now, today. But it is available today. If you meant why would Apple advertise Mac mini if it was not available to the masses before, then OK.
And to my knowledge, I've never seen an interview with Jobs where they ask him any of the following:
- Why doesn't Apple advertise on television? Dell ads are on every 5 minutes, with a description of the computer and a price.
- Why doesn't Apple offer a lower-priced tower?
- Why doesn't Apple offer less expensive RAM?
- Why doesn't Apple let you buy a faster processor without the bigger HD? Or vice versa? Or with no video card? Or with no RAM? Or with no HD?
- Why doesn't Apple show Mac OS X on TV?
- Why doesn't Apple run sales or rebates and advertise them?
- Why doesn't Apple let mailorder dealers discount more?
- Why doesn't Apple offer a warranty for damage?
- Why doesn't Apple give away coupons for free songs with iPod purchases?
- Why doesn't Apple advertise its servers, networking and RAID for creative professionals?
- Why doesn't Apple promote the supercomputers and full-length feature films made with their products, someplace other than their own website?
Originally posted by lundy
One of the longest-running mysteries of Apple. No real ads since the iMac Jeff Goldblum ads, and those didn't show what the product did or any of the OS or the price - there were just multi-colored iMacs dancing around.
First of all, mas media advertising as very expensive and tends to be an ineffecient way to gain new customers. Second, there are two primary types of product ads: 1) lifestyle/image/emotion, and 2) feature ads. By and large, most ads you see are of the first variety...especially on television. The amount of time you have before someone tunes out (literally or figuratively) is very short. And then there is the commercial ending...30 second later. Not very much time to say very much. Regarding Dell...all Dell really has to advertise is price. It is a commodity business. Price is the primary deciding factor. Finally, we have no idea how effective Dell's ads are. Just that they do it.
Originally posted by lundy
And to my knowledge, I've never seen an interview with Jobs where they ask him any of the following:
- Why doesn't Apple advertise on television? Dell ads are on every 5 minutes, with a description of the computer and a price.
- Why doesn't Apple offer a lower-priced tower?
- Why doesn't Apple offer less expensive RAM?
- Why doesn't Apple let you buy a faster processor without the bigger HD? Or vice versa? Or with no video card? Or with no RAM? Or with no HD?
- Why doesn't Apple show Mac OS X on TV?
- Why doesn't Apple run sales or rebates and advertise them?
- Why doesn't Apple let mailorder dealers discount more?
- Why doesn't Apple offer a warranty for damage?
- Why doesn't Apple give away coupons for free songs with iPod purchases?
- Why doesn't Apple advertise its servers, networking and RAID for creative professionals?
- Why doesn't Apple promote the supercomputers and full-length feature films made with their products, someplace other than their own website?
I'm no Steve Jobs, but I'll give it a try.
- TV ads are expensive and inefficient.
- Apple offers a range of products, with a range of prices that meet a range of needs.
- While 3rd-parties offer moer affordable RAM, we offer the convenience of having it installed upon purchase at the factory.
- We have found that the packages and bundle we offer are a "best match" for most of our customers needs.
- TV ads are expensive and inefficient. Thirty seconds is very little time to tell our story about OS X. TV ads are not a very effective way to advertise something like an OS.
- Why should they have sales and rebates?
- Apple doesn't have any control over the discounts offered by its resellers. Apple sells its products at a defined wholesale price to resellers. How they choose to markup the products is their decision.
- What kind of warranty? We do offer a warranty ("A guarantee given to the purchaser by a company stating that a product is reliable and free from known defects and that the seller will, without charge, repair or replace defective parts within a given time limit and under certain conditions.") on our products. This sounds like insurance. We don't currently offer insurance products.
- Because at the present time we are selling iPods without having to provide additional incentives.
- Don't know. Maybe they do. I don't read trade rags for creative professionals.
- Where else should they?
These aren't very politically correct or Apple PR-approved answers, but I'll bet they are pretty close.
Originally posted by Gene Clean
I did, and I'm still not clear on the issue. Why advertise a product that is not available to the masses, right?
You're talking about now, today. But it is available today. If you meant why would Apple advertise Mac mini if it was not available to the masses before, then OK.
Sorry about that. The first two sentences were in the past tense referring to why Apple didn't start an immediate ad campaign.