Apple advertising Mac OS X in TIME magazine (images)
Apple Computer this month took the first steps towards advocating its Mac OS X 10.4 "Tiger" operating system, placing print ads in prominent publications such as TIME magazine. Analysts expect TV ads to follow.
Pages three and four of the May 30th issue of TIME features a dual-page spread titled "Find Stuff" and "Find Out Stuff." The captions, which appear below images of Spotlight and Dashboard, have been reproduced below.
Click for larger image.
Find Stuff: Mac OS X Tiger. The world's most advanced operating system now puts even more power at your fingertips. With new features like Spotlight, Mac OS X's amazing search technology that lets you instantly find anything on your Mac - documents, e-mails, contacts, bookmarks, images, even things inside PDF files.
Find Out Stuff: And Dashboard, a whole new world of timesaving widgets. Instead of having to visit multiple websites for things like weather forecasts, stock queries, business listings or airline flights, Dashboard brings it all to you instantly, then disappears instantly so you can go back to what you were doing. Just two of Tiger's more than 200 new features that will change how you use your computer.
In addition to the print ads, Merrill Lynch analyst Steve Milunovich recently hinted that Apple plans to debut new television ads that also focus on the Mac, rather than the iPod. His comments followed a sit-down with Apple Chief Financial Officer, Peter Oppenheimer.
Pages three and four of the May 30th issue of TIME features a dual-page spread titled "Find Stuff" and "Find Out Stuff." The captions, which appear below images of Spotlight and Dashboard, have been reproduced below.
Click for larger image.
Find Stuff: Mac OS X Tiger. The world's most advanced operating system now puts even more power at your fingertips. With new features like Spotlight, Mac OS X's amazing search technology that lets you instantly find anything on your Mac - documents, e-mails, contacts, bookmarks, images, even things inside PDF files.
Find Out Stuff: And Dashboard, a whole new world of timesaving widgets. Instead of having to visit multiple websites for things like weather forecasts, stock queries, business listings or airline flights, Dashboard brings it all to you instantly, then disappears instantly so you can go back to what you were doing. Just two of Tiger's more than 200 new features that will change how you use your computer.
In addition to the print ads, Merrill Lynch analyst Steve Milunovich recently hinted that Apple plans to debut new television ads that also focus on the Mac, rather than the iPod. His comments followed a sit-down with Apple Chief Financial Officer, Peter Oppenheimer.
Comments
Originally posted by AppleInsider
...placing print ads in promenade publications...
What in the hell is a "promenade" publication?
Oh Thank You Jeebus!
or
(all together now) Finally!!!
Could promenade pubs mean "coffee table" mags or top tier, New York elite, those-that-get-discussed-on-the-tellie magazines?
Originally posted by KingOfSomewhereHot
or perhaps a typo that was supposed to read "prominent".
And the winner is.. ^
Perhaps getting some mindshare is not bad, but not a lot of people are gonna buy Apple hardware just to run OS X. Some will. But not many.
Originally posted by Gene Clean
Perhaps getting some mindshare is not bad, but not a lot of people are gonna buy Apple hardware just to run OS X. Some will. But not many.
Of course they will.
When they go to Best Buy, Joe or Jane User are used to being told they have to buy new hardware to get the latest, greatest version of Windows. And most people do just that, buy an entirely new machine.
Why would it be any different if someone was interested in OS X?
It won't be, in my humble opinion. Mac Mini's are going to start flying off the shelf, even faster than they already have been.
take it and like it!
--B
Originally posted by ct77
Of course they will.
When they go to Best Buy, Joe or Jane User are used to being told they have to buy new hardware to get the latest, greatest version of Windows. And most people do just that, buy an entirely new machine.
Why would it be any different if someone was interested in OS X?
It won't be, in my humble opinion. Mac Mini's are going to start flying off the shelf, even faster than they already have been.
Not from what I've seen in BestBuy. Mac mini is so well hidden that it's a miracle to find it. Really. And you can buy XP if you have Win2000 and get the 'latest and greatest' in the Windows world. Not so with Mac OS X.
But I guess it's good. The more people hear about it, the more sales.
Originally posted by Gene Clean
But I guess it's good. The more people hear about it, the more sales.
The new advertising is definitely a good thing.
And hopefully those interested enough to seek out OS X will wind up in an Apple retail store, instead of Best Buy.
Originally posted by macmike
I just got a new Newsweek today and the ad also appears in that magazine.
That's because it is a "promenade publication"!
Originally posted by Gene Clean
These Mac OS X ads are kind of pointless in my opinion, as no x86 user can just purchase Tiger and be running it with no problems. No. People need to buy Apple hardware, not exactly a cheap thing to do, and then they are able to run Tiger or OS X.
Perhaps getting some mindshare is not bad, but not a lot of people are gonna buy Apple hardware just to run OS X. Some will. But not many.
Remember for the most part the OS and software is why you buy a computer. This ad is not meant to get people to buy Tiger but get people to buy a Mac.
Same goes for M$ new ads. They are trying to push people to buy a new computer and hence send Billy some new money.
Originally posted by macmike
I just got a new Newsweek today and the ad also appears in that magazine.
ditto Economist last week.
Originally posted by pscates
What in the hell is a "promenade" publication?
basically a magazine that is usually found in a promenade of a building, or also in business offices(like a dr's office,ect).
Originally posted by The General
basically a magazine that is usually found in a promenade of a building, or also in business offices(like a dr's office,ect).
Office? Or did you mean orifice?
Originally posted by Gene Clean
And you can buy XP if you have Win2000 and get the 'latest and greatest' in the Windows world...
While that's true, I know way too many people who consider an OS upgrade one involving buying a new computer. Most of them are home consumers who just want the thing to work and would rather not bother with being sure they have a minimum configuration or need to buy more RAM or a bigger HD.
In fact, a lot of businesses also follow this mentality. They only stick with Windoze because of back-end systems.