Apple to extend store hours, retail exec resigns
Acting under the theory that a closed store is an unproductive store, Apple Computer in the coming weeks is expected to announce plans to extend its retail store hours by nearly 50 percent.
Under the revised store hours, most Apple retail locations will operate: 7 a.m. to 10 p.m. Mon-Fri, 8 a.m. to 10 p.m. on Saturdays, and 10 a.m. to 9:30 p.m. on Sundays, according to ifoAppleStore.
Apple's stores currently operate an average of 62 hours a week, but will remain open over 90 hours under the new schedule -- a 46% increase.
During the three-month period from April to June, Apple stores generated a $29m profit for the company on sales of $555m, drawing more than 12 million shoppers.
In related news, ifo is also reporting that Apple Retail vice-president and chief operating officer Bridget Ryan Berman has left the company after a brief 12-month stint.
Berman is said to have resigned from her post "under amicable conditions."
A 12-year veteran of Polo Ralph Lauren Corp, Berman joined Apple in late June or early July of 2004. Prior to joining Apple she oversaw operations at 40 domestic and 121 international Polo Ralph Lauren Factory Stores.
While at Apple, Berman is believed to have operated from an east coast, New Jersey location because she did not want to pick-up and make the move to Cupertino.
There is so far no word on her replacement.
Under the revised store hours, most Apple retail locations will operate: 7 a.m. to 10 p.m. Mon-Fri, 8 a.m. to 10 p.m. on Saturdays, and 10 a.m. to 9:30 p.m. on Sundays, according to ifoAppleStore.
Apple's stores currently operate an average of 62 hours a week, but will remain open over 90 hours under the new schedule -- a 46% increase.
During the three-month period from April to June, Apple stores generated a $29m profit for the company on sales of $555m, drawing more than 12 million shoppers.
In related news, ifo is also reporting that Apple Retail vice-president and chief operating officer Bridget Ryan Berman has left the company after a brief 12-month stint.
Berman is said to have resigned from her post "under amicable conditions."
A 12-year veteran of Polo Ralph Lauren Corp, Berman joined Apple in late June or early July of 2004. Prior to joining Apple she oversaw operations at 40 domestic and 121 international Polo Ralph Lauren Factory Stores.
While at Apple, Berman is believed to have operated from an east coast, New Jersey location because she did not want to pick-up and make the move to Cupertino.
There is so far no word on her replacement.
Comments
They don't really follow their posted hours anyway.
Originally posted by rogerattack
Why would anyone choose to live in New Jersey over Cupertino?
Pizza.
Originally posted by rogerattack
Why would anyone choose to live in New Jersey over Cupertino?
Family.
Originally posted by Glamingo
Might encourage robberies (maybe), whats there security like?
most robberies happen during the day.
Originally posted by rogerattack
Why would anyone choose to live in New Jersey over Cupertino?
Cupertino's flippin' expensive, even compared to NY/NJ!
I'm sure their sales metrics will change accordingly as well and the pressure to eek out those extra CPUs, .mac, AppleCare and ProCare sales will increase. Bleh.
Originally posted by corradokid
Soooo... I get to see my over-worked, underpaid Apple Store employee/boyfriend even less due to his having to work even weirder hours?gee thanks Apple!
I'm sure their sales metrics will change accordingly as well and the pressure to eek out those extra CPUs, .mac, AppleCare and ProCare sales will increase. Bleh.
Why keep working for scraps?
Originally posted by macFanDave
Pizza.
Pizza? Where in the hell can you get a pizza in New jersey?
Originally posted by macFanDave
Pizza.
Hell yeah! There's no such thing as pizza in California! They shouldn't be allowed to call it pizza.
Originally posted by Louzer
Pizza? Where in the hell can you get a pizza in New jersey?
A: just off the Turnpike!
Antonio's, DeLorenzo's, Gervasio's, Massimo's and Conte's, to name a few. Sorry if doesn't usually come with all that frou-frou weird CA toppings crap, it just doesn't need it.
Originally posted by Squirrel_Monkey
I find this strategy odd. More hours might generate more turnover than revenue.
Knowing nothing about retail, I have to ask: Doesn't it make for better hours for employees? 7 am to 10 pm is 15 hours/day (16 if you add a half hour opening and closing the store), so can you get two full 8 hour shifts with little overlap?
Originally posted by BuonRotto
A: just off the Turnpike!
Antonio's, DeLorenzo's, Gervasio's, Massimo's and Conte's, to name a few. Sorry if doesn't usually come with all that frou-frou weird CA toppings crap, it just doesn't need it.
Why you dissing Frou Frou? I like her "Details" album.
Originally posted by Louzer
Pizza? Where in the hell can you get a pizza in New jersey?
Even that place on Nassau Street in Princeton (I forget the name) had that great New York-style pizza. The secret ingredient is Mafia cheese -- somehow or other if the cheese isn't distributed by organized crime, it just doesn't get stringy enough!
Chicago-style pizza is a whole different food. Like Rocky Mountain Oysters aren't actually oysters, people who have been taught that New York pizza is the real deal find the Chicago-style product is mostly bread topped with cheese and ketchup.
I haven't been in Princeton for nearly 20 years, but if you go there, don't miss Hoagie Haven and the chocolate-chip cookie dough ice cream at Thomas Sweet (if they still exist.)