Nahhhhhh... Cocky maybe, but certainly not snooty. Now, Dell's commercial are definitely snooty.
I like these ads - Playful, inviting, they make no one wrong per say and do get the message across very nicely. I say, "Good job!" Now lets air the hell out of them.
So you don't think, not getting viruses and not breaking down are good enough reasons to say Mac's are better?
I think these are great reasons to say Macs are better. But the way the ads present them are too abstract. IMO they assume that the potential Mac buyer has at least a certain level of understanding of what a Mac is and what it does. IMO Apple's target market of "switchers" do not have this level of understanding. There is also only a brief glimpse of an iMac at the end of the ad. If I didn't really know what a Mac was, I would have no idea WTF these two people were talking about. There are no product shots at all (except for the iMac at the end), I might not even know a Mac is a computer...!
You can only fit so much information into a commercial. That, and I feel they were using these ads like a tease, so that if the person was intrigued, and they probably will be, they will want to research and find out more. You should give people the benefit of the doubt. You all sound like you want another "1984" or something. I found them fun, amusing, and tongue-in-cheek.
I take you must have missed the iMac at the end with the apple sign on it...
\ Oops, edited my post just before I read yours. Even then, the shot of the iMac at the end with the Apple sign is good for displaying the Apple logo but the product shot is way too brief, and not really enough time for the viewer to identify it as a computer. It looks like just a LCD screen or something, they might say.
You can only fit so much information into a commercial. That, and I feel they were using these ads like a tease, so that if the person was intrigued, and they probably will be, they will want to research and find out more. You should give people the benefit of the doubt....
This is a *major* marketing launch, six television ads to be aired over the next few months, in the USA and possibly UK. I don't think when one spends a lot of money on marketing it's just to tickle people a little.
Apple has been "teasing" the general PC user for goodness knows how long. Assuming that people will research for themselves gives them too much benefit of the doubt IMO.
Notice that the end of the ad only has the Apple logo with Mac. No URL for people to do this "research" now that their teased. Why is there no simple Apple.Com somewhere in there?
For the record I think the web page http://www.apple.com/getamac/ is fabulous. Great info, including what was previously thought to be taboo -- mentioning viruses and mentioning that it runs Windows too.
It's a pity the TV ads do not direct you to this page (or Apple.Com at all, as I mentioned above)
Sorry, I just refuse to believe that most computer users don't know how to find apple.com. I don't deem it necessary to lead them along like little children. For many, this is the first they've really seen of the Mac, except maybe the Intel ad. This time they got to hear a little bit about it. As long as it's exposure, then I'm all for it.
I also noted your adoration for "IMO."
I feel that all of us here can agree that Mac publicity is a good thing?
I would point out that a lot of people seem to expect Apple to market to Joe Dirt type fellas, dumbing everything way down for them. Apple's prices are still out of reach for that market, and they aren't using computers for but the most basic tasks anyhow. People using computers for basic tasks aren't going to see the advantage of a Mac when a $350 Dell with monitor does everything they want.
Apple's targeting people with money who do product research before making a purchase. What they're doing is discussing on television all the things I constantly find myself explaining to otherwise intelligent people who had too many urban Mac myths whispered in their ears. Whether you like the ads or not, make a list of the points they are making and I think you'll find they cover a lot of ground that has previously been left to word of mouth via the Mac zealots.
I do wish they ended with "visit www.apple.com/getamac/ to learn more", but perhaps that would be insulting to the "smart buyer" they're targeting. The viewer Apple is targeting will find their way to Apple.com on their own.
I do wish they ended with "visit www.apple.com/getamac/ to learn more", but perhaps that would be insulting to the "smart buyer" they're targeting. The viewer Apple is targeting will find their way to Apple.com on their own.
Thank you, Cory.
I agree on this and the rest of your post. It is true that it's been left to Mac zealots like me to help PC users find a Mac friend. I've convinced quite a few of my friends in the past five months.
I agree on this and the rest of your post. It is true that it's been left to Mac zealots like me to help PC users find a Mac friend. I've convinced quite a few of my friends in the past five months.
I too have converted a lot of friends. It's absurd. Once you debunk these senseless myths to someone, there's nothing to it. When they find out there's a world without spyware, viruses, and endless System notifications, they crave the Mac. The sleak quiet boxes that are a Mac is just a bonus; the real advantage is an operating system that leaves you the hell alone.
I really like these new ads. Marketing isn't my area of expertise, but these ads are simple, cute, funny and memorable. In my opinion they are very well executed.
Sorry, I just refuse to believe that most computer users don't know how to find apple.com. I don't deem it necessary to lead them along like little children...
But you just agreed with Cory that there should be a URL at the end of the ad...
Originally posted by Mac_Doll
I also noted your adoration for "IMO."
I feel that all of us here can agree that Mac publicity is a good thing?
Heh. IMO covers my ass quite a bit from y'all flaming me. Maybe because I'm not in the US at the moment (I worked in SF Bay Area 2000-2002) I'm not into the psychology of things. I certainly don't have an "Asian" view of things, whatever that is, but living in Asia after a while, Asian marketing is slightly different... But yes, I agree that Macs flying off the shelves is always a good thing
...Apple's targeting people with money who do product research before making a purchase. What they're doing is discussing on television all the things I constantly find myself explaining to otherwise intelligent people who had too many urban Mac myths whispered in their ears. Whether you like the ads or not, make a list of the points they are making and I think you'll find they cover a lot of ground that has previously been left to word of mouth via the Mac zealots...
I'm calming down a bit after my initial reaction to the ads, and this I can see is the clear target and what Apple is trying to achieve with the ads. "High Precision Marketing" of some sort, making a lot of assumptions about the level of knowledge and spending power of people that will "get" the ads.
*sigh* Just frustrating when I too have to continually explain to people what the, say, extra $1000 Malaysian dollars (US $250) will get them. Anyway here there is enough of the upper class market that buys Apple stuff as "luxury items"... Overall market share I would place as 0.5% though. Singapore would be more 2% or so.
For those in places where the ads will air, I hope it helps to ease your burden in explaining stuff to people all the time
Comments
Originally posted by sunilraman
They still seem kinda "snooty"
Nahhhhhh... Cocky maybe, but certainly not snooty. Now, Dell's commercial are definitely snooty.
I like these ads - Playful, inviting, they make no one wrong per say and do get the message across very nicely. I say, "Good job!" Now lets air the hell out of them.
So you don't think, not getting viruses and not breaking down are good enough reasons to say Mac's are better?
I think these are great reasons to say Macs are better. But the way the ads present them are too abstract. IMO they assume that the potential Mac buyer has at least a certain level of understanding of what a Mac is and what it does. IMO Apple's target market of "switchers" do not have this level of understanding. There is also only a brief glimpse of an iMac at the end of the ad. If I didn't really know what a Mac was, I would have no idea WTF these two people were talking about. There are no product shots at all (except for the iMac at the end), I might not even know a Mac is a computer...!
Originally posted by SpamSandwich
Just go to http://www.apple.com/getamac/ads/
I know where the ads are dumbo, but what about the rest of the population
Originally posted by sunilraman
There are no product shots at all...!
I take it you must have missed the iMac at the end with the apple sign on it
I take you must have missed the iMac at the end with the apple sign on it...
You can only fit so much information into a commercial. That, and I feel they were using these ads like a tease, so that if the person was intrigued, and they probably will be, they will want to research and find out more. You should give people the benefit of the doubt....
This is a *major* marketing launch, six television ads to be aired over the next few months, in the USA and possibly UK. I don't think when one spends a lot of money on marketing it's just to tickle people a little.
Apple has been "teasing" the general PC user for goodness knows how long. Assuming that people will research for themselves gives them too much benefit of the doubt IMO.
Notice that the end of the ad only has the Apple logo with Mac. No URL for people to do this "research" now that their teased. Why is there no simple Apple.Com somewhere in there?
It's a pity the TV ads do not direct you to this page (or Apple.Com at all, as I mentioned above)
I also noted your adoration for "IMO."
I feel that all of us here can agree that Mac publicity is a good thing?
I would point out that a lot of people seem to expect Apple to market to Joe Dirt type fellas, dumbing everything way down for them. Apple's prices are still out of reach for that market, and they aren't using computers for but the most basic tasks anyhow. People using computers for basic tasks aren't going to see the advantage of a Mac when a $350 Dell with monitor does everything they want.
Apple's targeting people with money who do product research before making a purchase. What they're doing is discussing on television all the things I constantly find myself explaining to otherwise intelligent people who had too many urban Mac myths whispered in their ears. Whether you like the ads or not, make a list of the points they are making and I think you'll find they cover a lot of ground that has previously been left to word of mouth via the Mac zealots.
I do wish they ended with "visit www.apple.com/getamac/ to learn more", but perhaps that would be insulting to the "smart buyer" they're targeting. The viewer Apple is targeting will find their way to Apple.com on their own.
Originally posted by Cory Bauer
I do wish they ended with "visit www.apple.com/getamac/ to learn more", but perhaps that would be insulting to the "smart buyer" they're targeting. The viewer Apple is targeting will find their way to Apple.com on their own.
Thank you, Cory.
I agree on this and the rest of your post. It is true that it's been left to Mac zealots like me to help PC users find a Mac friend. I've convinced quite a few of my friends in the past five months.
Originally posted by Ireland
I know where the ads are dumbo, but what about the rest of the population
Dumbo? Who the hell do you think you are scrotum?
Originally posted by Mac_Doll
Thank you, Cory.
I agree on this and the rest of your post. It is true that it's been left to Mac zealots like me to help PC users find a Mac friend. I've convinced quite a few of my friends in the past five months.
I too have converted a lot of friends. It's absurd. Once you debunk these senseless myths to someone, there's nothing to it. When they find out there's a world without spyware, viruses, and endless System notifications, they crave the Mac. The sleak quiet boxes that are a Mac is just a bonus; the real advantage is an operating system that leaves you the hell alone.
Sorry, I just refuse to believe that most computer users don't know how to find apple.com. I don't deem it necessary to lead them along like little children...
But you just agreed with Cory that there should be a URL at the end of the ad...
Originally posted by Mac_Doll
I also noted your adoration for "IMO."
I feel that all of us here can agree that Mac publicity is a good thing?
Heh. IMO covers my ass quite a bit from y'all flaming me. Maybe because I'm not in the US at the moment (I worked in SF Bay Area 2000-2002) I'm not into the psychology of things. I certainly don't have an "Asian" view of things, whatever that is, but living in Asia after a while, Asian marketing is slightly different... But yes, I agree that Macs flying off the shelves is always a good thing
...Apple's targeting people with money who do product research before making a purchase. What they're doing is discussing on television all the things I constantly find myself explaining to otherwise intelligent people who had too many urban Mac myths whispered in their ears. Whether you like the ads or not, make a list of the points they are making and I think you'll find they cover a lot of ground that has previously been left to word of mouth via the Mac zealots...
I'm calming down a bit after my initial reaction to the ads, and this I can see is the clear target and what Apple is trying to achieve with the ads. "High Precision Marketing" of some sort, making a lot of assumptions about the level of knowledge and spending power of people that will "get" the ads.
*sigh* Just frustrating when I too have to continually explain to people what the, say, extra $1000 Malaysian dollars (US $250) will get them. Anyway here there is enough of the upper class market that buys Apple stuff as "luxury items"... Overall market share I would place as 0.5% though. Singapore would be more 2% or so.
For those in places where the ads will air, I hope it helps to ease your burden in explaining stuff to people all the time
Originally posted by SpamSandwich
Dumbo? Who the hell do you think you are scrotum?
Why so touchy?
p.s. do you know what a computer is?
Originally posted by Ireland
Why so touchy?
Gee, I dunno, maybe because you called him "dumbo"?
Originally posted by Chucker
Gee, I dunno, maybe because you called him "dumbo"?
I resist this time chuck