As we all know now, Apple was right in this regard.
I wish they had been. If Vista (and XP et al) were copies of Mac OS X, they wouldn't suck. As it is, generally they're going in completely the opposite direction.
It's interesting to note that in Europe, you are not allowed to mention a competitors product in your ads.
So let me get this straight.... If Cheerios wanted to run a full page ad in the Times of London that said "F&CK CORN-FLAKES!" they be prevented from running it?!?! Wow, what a sad world THAT must be.
1) In order to afford to sell software-only, OS X would have to cost $200 or more.
2) Apple would have a hard time supporting every motherboard/graphics card/printer/camera under the sun. This is what causes a lot of windows headaches - driver issues and whatnot.
Oh, and a Mac Pro will cream a 4x4 in processing power, and Quad-SLI hasn't proven all that useful just yet. If there is a Quad 2.0 Mac Pro with SLI, it'll kill any 4x4. I mean, Quad SLI is gonna cost more than SLI'd 7900GTs and is gonna be like 10% better (because of paralellization issues and bus issues. And 2.0 GHz Woodcrest will beat any FX that isn't heavily overclocked. Yes, FB-DIMMs are a pain in the butt, I'll admit. Also, a 1333 GHz FSB is not gonna be a huge bottleneck in a dual-dual situation. A dual-quad situation maybe, but generally it's only in 8+ processor environments that HT proves a huge plus over a fast FSB (which is not to say it doesn't beat an 800 MHz FSB, but 1333 is a different story)
You do not need two video cards in a 4x4 system. If the Mac pro is using Woodcrest then it may be ok for now with the FSB but when they go to quad-core the interlink form dual-core to dual-core will put more load on the fsb. Also you will likely be able to get a 4x4 system for less then a duel Woodcrest system. And if apple base system is only a singe duel core and you can get a 4x4 with 2 cpus for the same price that will not be good for apple.
as for motherboards / graphics they can use the common ati / intel / nvidia drivers.
They should not use EFI to keep video cards prices high in the new Macs with slots.
There own macs will have to deal printering and cameras any ways and the ones with slots will have to deal with cards to.
If Apple don't use the Spinal Tap 'Our amps go up to 11' skit, they'll have missed out on a major bit of humour. Perhaps they'll replace brushed metal with black and black controls.
I agree. That was the first thing that came to mind when I thought of OS XI
FYI, you are allowed to compare your product with competitors (at least here in the UK you are), but what is a no-no is negative marketing.
I think we have to look no further than USA politcal TV ads to see that negative advertising is depressing and unnecessary in the extreme - though we do see some of that here now as well.
Apple's winning here isn't 50% of the market, it's more like 15. All Apple and Linux need to do is loosen MS's grip and get it to about 75% market share. Then Windows developers are gonna look at Mac and Linux and see that they can add a lot to their profits by coding for them. If a competitor starts a Mac port, you darn well better too.
I agree. Anything more than about 15% is unrealistic.
I think the big problem people have is they keep comparing Apple's share to the entire PC market. That's as stupid as saying Dell only have a 17% market share compred to 83% PC. The fact that Apple has a 5% or so share show that they are doing pretty well.
The low share can only be attributed to OS X: i.e 5% OS X vs 90% Windows. The only way that can be changed is for Apple to sell OS X on other hardware.
It's a risky venture though. People who already own PCs in business could just buy a few OS X licenses to run some needed Apple software and never buy Mac hardware.
But then, would Apple make enough on software sales to make up for the losses? I think they might but I think in business terms, software has a more limited growth than hardware. After Leopard, what kind of things are people really going to need in an operating system? Eventually, we get down to gimmicks.
On the other hand, people are going to need hardware upgrades for decades to come.
My first computer experience was on a machine that had no OS. You had to dial a number and put the phone receiver on a modem that dialed into a mainfraime thatdid all the work. Once you dialed in you waited a few seconds until the curser on the screen blinked I yhink three times and question mark apperaed.
I don't think Apple will ever sell OS X without the hardware. It doesn't make sense. Market share be damned. Remember the Mac Clones of the mid 90's pre Steve Jobs 2.0? I don't see them returning to that route. And while Apple may only hold 5% of the total computer market, I'm willing to bet it's the top end of that market -- the ones willing to pay a bit more for higher quality product, loyal lifetime customers, etc. They'll increase their total market share in due time so long as they keep selling quality products -- look at the notebook sales last quarter.
Nope. They are black, made out of paper phenelic, with numbers printed in white next to the holes, with a metal handle in front. I have a few, with the spring metal ended wires.
Floppy disks? You were lucky! In my time you'd have to hand-punch the whole OS onto cards every time you started the machine. But you try and tell the young people of today that ..... they won't believe you.
I DO....did the hole punch thing transporting my box of many many cards to the adjacent computer run room, and some assistant slams the door on me and all my cards out of sequence now, are spilled all over the lab. my professor started howling and had the assistant pick them all up and put them in sequence. wow saved me alot of time. hey that computer room was the size of a small house, the punch room was as big. we have come a long way, when the computer guys at my university told of this slick little gizmo called a mac (they had the first renditions) i jumped sight unseen for the little bugger as an edu discount and developer assistant(big lie, but i got it) and got my first mac plus.
i think you can put that computer power we had in that room on a watch now, probably use it for promo in a box of cereal.
Hmmm the past 12 months have seen the start button be replaced with the windows logo in a sphere-like orb thing that when clicked now reveals system wide meta search...where have I seen that before (glances up at top right corner of Tiger desktop) Oh Yea...
They have this really cool thing that shows you all of the open windows at once with the touch of a button, it is so innovative, but vaguly familier...(taps F9) Oh Yea...that is where I saw that...
IE 7 will have this great new thing called "tabbed browsing" a true innovation that for some reason, leaves me with a sence of dejavo...I think this exists in something called "opera" "mozilla/firefox" "netscape" and this little Apple app called Safari...
The Office toolbar will have tabbed toolsets, kinda like Photoshops "layers/channels" pallette or Final Cuts Canvas...
If you can name me one truly innovartive and original idea in Vista, I wil eat my hat.
You know that all OS's steal from each other (hmm, I wrote that as though they're conscious).
Anyway, that isn't the point. That's one of the rules of advertising, though some companies occasionally don't follow it. It's never been seen to work, and carries risks. It's simply the public perception that studies have shown. Companies that mention their rival's product(s) disparagingly are perceived to be desperate.
Apple doesn't have to do it. The OS should stand on its own.
When a banner that size is placed with the intention of the press seeing it, and photographing, and perhaps videoing it as well, with the web sites having threads about it, it's a publicity stunt, which is just about the same thing.
And, at this point, you don't know if Apple won't use it in more conventional advertising as well.
So let me get this straight.... If Cheerios wanted to run a full page ad in the Times of London that said "F&CK CORN-FLAKES!" they be prevented from running it?!?! Wow, what a sad world THAT must be.
No. Cornflakes are not competitors, are they? Other companies products are competitors when their products are named.
Comments
Am I the only one that finds it ironic that Apple says "Hasta la vista, Vista" yet they're doing everything they can to let Vista run alongside OS X?
Vista is the new Classic!
Am I the only one that finds it ironic that Apple says "Hasta la vista, Vista" yet they're doing everything they can to let Vista run alongside OS X?
they are saying "we will play nice with the desperately lacking and patheticly bloated platform because they have ~90% marketshare...for now..."
As we all know now, Apple was right in this regard.
I wish they had been. If Vista (and XP et al) were copies of Mac OS X, they wouldn't suck. As it is, generally they're going in completely the opposite direction.
It's interesting to note that in Europe, you are not allowed to mention a competitors product in your ads.
So let me get this straight.... If Cheerios wanted to run a full page ad in the Times of London that said "F&CK CORN-FLAKES!" they be prevented from running it?!?! Wow, what a sad world THAT must be.
yes Joe, but there are two catches:
1) In order to afford to sell software-only, OS X would have to cost $200 or more.
2) Apple would have a hard time supporting every motherboard/graphics card/printer/camera under the sun. This is what causes a lot of windows headaches - driver issues and whatnot.
Oh, and a Mac Pro will cream a 4x4 in processing power, and Quad-SLI hasn't proven all that useful just yet. If there is a Quad 2.0 Mac Pro with SLI, it'll kill any 4x4. I mean, Quad SLI is gonna cost more than SLI'd 7900GTs and is gonna be like 10% better (because of paralellization issues and bus issues. And 2.0 GHz Woodcrest will beat any FX that isn't heavily overclocked. Yes, FB-DIMMs are a pain in the butt, I'll admit. Also, a 1333 GHz FSB is not gonna be a huge bottleneck in a dual-dual situation. A dual-quad situation maybe, but generally it's only in 8+ processor environments that HT proves a huge plus over a fast FSB (which is not to say it doesn't beat an 800 MHz FSB, but 1333 is a different story)
You do not need two video cards in a 4x4 system. If the Mac pro is using Woodcrest then it may be ok for now with the FSB but when they go to quad-core the interlink form dual-core to dual-core will put more load on the fsb. Also you will likely be able to get a 4x4 system for less then a duel Woodcrest system. And if apple base system is only a singe duel core and you can get a 4x4 with 2 cpus for the same price that will not be good for apple.
as for motherboards / graphics they can use the common ati / intel / nvidia drivers.
They should not use EFI to keep video cards prices high in the new Macs with slots.
There own macs will have to deal printering and cameras any ways and the ones with slots will have to deal with cards to.
One more thing:
OS X Leopard will be sold shrink wrapped for any Vista-compatible PC.
Dell to announce OEM deal with Apple that will see them shipping OS X pre-installed.
...and so it begins.
Yeah, that's exactly what's going to happen.
I'm waiting for OS XI.
If Apple don't use the Spinal Tap 'Our amps go up to 11' skit, they'll have missed out on a major bit of humour. Perhaps they'll replace brushed metal with black and black controls.
I agree. That was the first thing that came to mind when I thought of OS XI
I think we have to look no further than USA politcal TV ads to see that negative advertising is depressing and unnecessary in the extreme - though we do see some of that here now as well.
David
Apple's winning here isn't 50% of the market, it's more like 15. All Apple and Linux need to do is loosen MS's grip and get it to about 75% market share. Then Windows developers are gonna look at Mac and Linux and see that they can add a lot to their profits by coding for them. If a competitor starts a Mac port, you darn well better too.
I agree. Anything more than about 15% is unrealistic.
I think the big problem people have is they keep comparing Apple's share to the entire PC market. That's as stupid as saying Dell only have a 17% market share compred to 83% PC. The fact that Apple has a 5% or so share show that they are doing pretty well.
The low share can only be attributed to OS X: i.e 5% OS X vs 90% Windows. The only way that can be changed is for Apple to sell OS X on other hardware.
It's a risky venture though. People who already own PCs in business could just buy a few OS X licenses to run some needed Apple software and never buy Mac hardware.
But then, would Apple make enough on software sales to make up for the losses? I think they might but I think in business terms, software has a more limited growth than hardware. After Leopard, what kind of things are people really going to need in an operating system? Eventually, we get down to gimmicks.
On the other hand, people are going to need hardware upgrades for decades to come.
My first computer experience was on a machine that had no OS. You had to dial a number and put the phone receiver on a modem that dialed into a mainfraime thatdid all the work. Once you dialed in you waited a few seconds until the curser on the screen blinked I yhink three times and question mark apperaed.
That is an epsiode of Lost isn't it?
Does anyone know if Apple will be streaming Jobs Keynote online like they have in the past? I can't find a link on their site.
Hmmm that's a great question.... someone should try and find out the answer... Perhaps a thread search would help.
Surely you're joking, Mr. Feynman!
Nope. They are black, made out of paper phenelic, with numbers printed in white next to the holes, with a metal handle in front. I have a few, with the spring metal ended wires.
Floppy disks? You were lucky! In my time you'd have to hand-punch the whole OS onto cards every time you started the machine. But you try and tell the young people of today that ..... they won't believe you.
I DO....did the hole punch thing transporting my box of many many cards to the adjacent computer run room, and some assistant slams the door on me and all my cards out of sequence now, are spilled all over the lab. my professor started howling and had the assistant pick them all up and put them in sequence. wow saved me alot of time. hey that computer room was the size of a small house, the punch room was as big. we have come a long way, when the computer guys at my university told of this slick little gizmo called a mac (they had the first renditions) i jumped sight unseen for the little bugger as an edu discount and developer assistant(big lie, but i got it) and got my first mac plus.
i think you can put that computer power we had in that room on a watch now, probably use it for promo in a box of cereal.
It was faster to type in BASIC programs from scratch than to load them from the cassette tape interface.
Hmmm the past 12 months have seen the start button be replaced with the windows logo in a sphere-like orb thing that when clicked now reveals system wide meta search...where have I seen that before (glances up at top right corner of Tiger desktop) Oh Yea...
They have this really cool thing that shows you all of the open windows at once with the touch of a button, it is so innovative, but vaguly familier...(taps F9) Oh Yea...that is where I saw that...
IE 7 will have this great new thing called "tabbed browsing" a true innovation that for some reason, leaves me with a sence of dejavo...I think this exists in something called "opera" "mozilla/firefox" "netscape" and this little Apple app called Safari...
The Office toolbar will have tabbed toolsets, kinda like Photoshops "layers/channels" pallette or Final Cuts Canvas...
If you can name me one truly innovartive and original idea in Vista, I wil eat my hat.
You know that all OS's steal from each other (hmm, I wrote that as though they're conscious).
Anyway, that isn't the point. That's one of the rules of advertising, though some companies occasionally don't follow it. It's never been seen to work, and carries risks. It's simply the public perception that studies have shown. Companies that mention their rival's product(s) disparagingly are perceived to be desperate.
Apple doesn't have to do it. The OS should stand on its own.
Psst. This isn't an ad.
Uh, well, sort of, isn't it?
When a banner that size is placed with the intention of the press seeing it, and photographing, and perhaps videoing it as well, with the web sites having threads about it, it's a publicity stunt, which is just about the same thing.
And, at this point, you don't know if Apple won't use it in more conventional advertising as well.
So let me get this straight.... If Cheerios wanted to run a full page ad in the Times of London that said "F&CK CORN-FLAKES!" they be prevented from running it?!?! Wow, what a sad world THAT must be.
No. Cornflakes are not competitors, are they? Other companies products are competitors when their products are named.
And Cheerios is a product, not a company.
It's interesting to note that in Europe, you are not allowed to mention a competitors product in your ads.
Psst. This isn't an ad.
Double Psst. This isn't europe either.