Two-fold jump in Mac interest since Intel switch - survey
A recent ChangeWave Research spending survey found that 37 percent of respondents say they?re more likely to buy a Mac computer now that Apple has made the transition to Intel processors.
The figure is nearly double the 19 percent who said they had gained interest in purchasing a Mac in June 2005, when Apple initially announced its plans to switch microprocessor suppliers.
They survey of 3,046 ChangeWave Alliance members also found that Apple has gained significantly in notebook purchases for the past 90 days, up 3 percentage points to a new all-time high of 12 percent.
"Since the initial rollout of the Intel Macs, Apple?s share has climbed steadily -- from 4 percent in January 2006 to 12 percent currently," the firm wrote in its report. "We do note that Apple?s share of desktop purchases over the past 90 days (7 percent) declined 4 points."
Going forward, 18 percent of participants said they plan to purchase a Mac desktop in the next 90 (up 4 percentage points) while 17 percent say they plan to buy a Mac notebook (down 2 percentage points).
"But the most astonishing finding is that 37 percent of respondents now say they?re more likely to buy an Apple PC because of the Intel chip," the firm said. "The huge, ever-growing pool of consumers who report they?re more likely to buy a new Intel Mac looks like a monster ChangeQuake in the Consumer PC market."
ChangeWave noted that the vast majority (86 percent) of those who own a Mac with an Intel chip are "very" or "somewhat satisfied" with their computer.
Of the various retail stores in which consumers can purchase PC- and consumer electronics-related products, 6 percent of respondents said they preferred to buy from the Apple Store. The figure is up 2 percent from ChangeWave's previous survey and represents the second largest retail momentum shift next to Amazon.
Meanwhile, the firm said iPod ownership is up about 2 percent since June 2006, led by an increase in iPods with video capability. Looking ahead 90 days, 8 percent of survey respondents said they plan on purchasing an iPod -- again, up 2 percent.
At the same time, ChangeWave said iTunes has made gains (4 percent) as the top music download service, with 24 percent of respondents saying they currently use the service. Musicmatch remained a distant second with 5 percent usage.
Interestingly, only 14 percent of respondents said they?re likely to buy Apple's new iTV set- top box when it becomes available early next year. 69 percent said they are unlikely to purchase the device, while the remaining 17 percent did not know or had not yet made up their mind.
The figure is nearly double the 19 percent who said they had gained interest in purchasing a Mac in June 2005, when Apple initially announced its plans to switch microprocessor suppliers.
They survey of 3,046 ChangeWave Alliance members also found that Apple has gained significantly in notebook purchases for the past 90 days, up 3 percentage points to a new all-time high of 12 percent.
"Since the initial rollout of the Intel Macs, Apple?s share has climbed steadily -- from 4 percent in January 2006 to 12 percent currently," the firm wrote in its report. "We do note that Apple?s share of desktop purchases over the past 90 days (7 percent) declined 4 points."
Going forward, 18 percent of participants said they plan to purchase a Mac desktop in the next 90 (up 4 percentage points) while 17 percent say they plan to buy a Mac notebook (down 2 percentage points).
"But the most astonishing finding is that 37 percent of respondents now say they?re more likely to buy an Apple PC because of the Intel chip," the firm said. "The huge, ever-growing pool of consumers who report they?re more likely to buy a new Intel Mac looks like a monster ChangeQuake in the Consumer PC market."
ChangeWave noted that the vast majority (86 percent) of those who own a Mac with an Intel chip are "very" or "somewhat satisfied" with their computer.
Of the various retail stores in which consumers can purchase PC- and consumer electronics-related products, 6 percent of respondents said they preferred to buy from the Apple Store. The figure is up 2 percent from ChangeWave's previous survey and represents the second largest retail momentum shift next to Amazon.
Meanwhile, the firm said iPod ownership is up about 2 percent since June 2006, led by an increase in iPods with video capability. Looking ahead 90 days, 8 percent of survey respondents said they plan on purchasing an iPod -- again, up 2 percent.
At the same time, ChangeWave said iTunes has made gains (4 percent) as the top music download service, with 24 percent of respondents saying they currently use the service. Musicmatch remained a distant second with 5 percent usage.
Interestingly, only 14 percent of respondents said they?re likely to buy Apple's new iTV set- top box when it becomes available early next year. 69 percent said they are unlikely to purchase the device, while the remaining 17 percent did not know or had not yet made up their mind.
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"But the most astonishing finding is that 37 percent of respondents now say they?re more likely to buy an Apple PC because of the Intel chip," the firm said. "The huge, ever-growing pool of consumers who report they?re more likely to buy a new Intel Mac looks like a monster ChangeQuake in the Consumer PC market."
Hmmm, why not ask these "37 percent" why they were more likely to buy an Apple and what the purchase timeframe was?
The key will be Leopard and Adobe. Many will upgrade or switch with Leopard in the second half of next year. And then a few more will join once Adobe comes out with their Intel native software.
I am concerned about the decrease in desktops.
Those numbers look very impressive given the short period of time. It is now very possible for Apple to double its market share in the next two years at this rate.
The key will be Leopard and Adobe. Many will upgrade or switch with Leopard in the second half of next year. And then a few more will join once Adobe comes out with their Intel native software.
I am concerned about the decrease in desktops.
I'm not surprised. Apple's laptops are very desirable and Practical machines. Apple's desktops are both upscale and less practical in some critical areas than the "Ugly beige towers". About half of all desktops sold in the U.S. are either Sempron or Celeron machines, Apple could sell GMA iMac and Mac Mini variants with Celeron-M 420 CPUs for about $150 less than the existing low end systems, but they wouldn't be making as much money per computer. As I and many others have said, Apple has pretty much bypassed the prosumer segment as well.
iTunes movie files 640x480 = no iTV sales.
$300 equals no iTV sales.
37% is not "more than double." 19x2=38. 37% is "nearly double" or can perhaps be rounded to double, but it's not more than.
Sorry, research student, like to point this stuff out.
You were talking about the stat provided later in the article I assume. Misleading presented that way.
"The figure is more than double the 19 percent who said they had gained interest in purchasing a Mac"
37% is not "more than double." 19x2=38. 37% is "nearly double" or can perhaps be rounded to double, but it's not more than.
Sorry, research student, like to point this stuff out.
You were talking about the stat provided later in the article I assume. Misleading presented that way.
Well with rounding it could be more:
The lower bound for 19% is 18.5% before rounding. Double this is 37%. The upper bound for 37% is 37.499...%.
37.499....% > 37%. But yes its not very good really.
stu
Well with rounding it could be more:
The lower bound for 19% is 18.5% before rounding. Double this is 37%. The upper bound for 37% is 37.499...%.
37.499....% > 37%. But yes its not very good really.
stu
I agree it could be "double" but not "more than" as I said.
I bet if you had asked the same thing about the iPod 6 months before it hit the stores, your would have gotten the same reponse.
Let's see how things look once its actually on the shelves.
I am skeptical about this "more likely to buy and apple" talk. How many of these intentions actually convert into sales?
And if I was say 15% likely to buy a Mac before the intel switch and now I'm 40% likely to buy a Mac, i'm still "more likely" to buy a mac, but chances are I'll end up with a PC.
iTunes movie files 640x480 = no iTV sales.
Ha ha ha..yeah, everyone I know outright refuses to buy a device that is a few pixels short of resolution. How unacceptable of apple!
"The huge, ever-growing pool of consumers who report they?re more likely to buy a new Intel Mac looks like a monster ChangeQuake in the Consumer PC market."
I love how the "research" firm inserts itself into the so-called positive aspects of their report by using a brand-name like, "ChangeQuake".
$300 equals no iTV sales.
$300 plus a computer anyway = no iTV sales
Where's the stand alone iTV?
McD
30GB of porn = iTV sale in Costco quantity
ROFLMAO!!!
Thanks, I needed that.
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I love how the "research" firm inserts itself into the so-called positive aspects of their report by using a brand-name like, "ChangeQuake".
Yup. One wishes the 'ChangeQuake' would spawn a 'ChangeTsunami' that would mercifully destroy the offices of the idiots who put out reports that use terms like 'ChangeQuake' in them.
Dear God, its mega-retarded even for research analyst-speak.
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A recent ChangeWave Research spending survey found that 37 percent of respondents say they’re more likely to buy a Mac computer now that Apple has made the transition to Intel processors
[ View this article at AppleInsider.com ]
But what proportion of Intel Mac owners have actually installed & regularly use Windows on their Macs? Is this just a comfort thing?
McD
Risks like "I have all this money invested in PC Software I don't want to loose.", and "If I don't like OS X them I am stuck." as well "PC Emulation is good and all but it is still too slow". Now getting an Apple the only "risks" it comes with is about the same as buying any mid - High end system (Is the price worth the extras). So yes I would expect Apple to become very popular. Especially in Notebooks. As of right now OS X is the best Notebook OS it works well in changing wireless and wired network environments. Offers Excellent Multimedia abilities, and by design much better protected from security problems on random networks.
As for the desktop decline, I am not to surprised by that either. First I am sure many decided to go with a Notebook, and also Low Range systems MacMini are actually fairly beefed up and compared to many competitors Mid Range (and some high end) systems. In many of the specs, making the Cheapo systems seem like a much better deal. Also Apple has a product line gap between the MacMini and the iMacs, systems with the iMac Specs but without the monitor and keyboard. so for the $800 range you get Similar Specs as the iMac but cheaper without the display. So for many people who want a new computer but cant see spending over $1000 for a system but wants a little more juice then a Mac Mini (The average buyer I have met). So that 4% decline is not that suppressing.
Interestingly, only 14 percent of respondents said they’re likely to buy Apple's new iTV set- top box when it becomes available early next year. 69 percent said they are unlikely to purchase the device, while the remaining 17 percent did not know or had not yet made up their mind.
This should come as no surprise. Although iTV has been senselessly defended on this board before, consumers can smell a mutt from a mile away. Maybe Jobs will come to his sense and completely revamp or dump it.
Yup. One wishes the 'ChangeQuake' would spawn a 'ChangeTsunami' that would mercifully destroy the offices of the idiots who put out reports that use terms like 'ChangeQuake' in them.
Dear God, its mega-retarded even for research analyst-speak.
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