citpeks
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All hands on deck: Tim Cook, Craig Federighi address Apple employees on AI, Siri
mikethemartian said:Does Cook realize that the Apple II predated the PC or does he think it all started with the Mac?Cook started his career at IBM in the PC division, before moving onto Compaq, where Jobs recruited him to Apple.For him, the PC may as well have been first.But of course, the line goes back farther to the Apple I/II, PET, TRS-80 and others I've probably forgotten, to the Altair, though the Kenbak arguably gets credit for being first, though in relative obscurity. Bill Gates started out writing BASIC for the Altair.Not really a great example.The iPod would have been a much better example. It wasn't first, but resonated with the public, was more accessible than the Mac was when new (though still not cheap), and helped revive the music industry.
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iOS 26 vs iOS 18: Is Apple's 'Liquid Glass' a true redesign?
schmrtzzz said:I only have one question: why? Why would you want your apps to be transparant? To see what’s behind them? Why would you want your screens to refract light? That’s what you want to diminish. What a waist of time and money for absolutely nothing, for something that a lot of users wil turn off, I’m sure.I'd like to hear Apple executives' spin on this question. I suspect their answer would be in the same vein as to why Apple neglected to give the iPad weather and calculator apps for the longest time.For VisionOS, and in the context of an AR environment, translucency makes logical sense, to give the user a more complete picture of their environment. On your desktop and on your device? Much less so.To be fair, this is not the finished product, but some of those PR shots, like the Safari address bar and the music player, look like readability, and thus usability, disasters. And if history is any guide, Apple only manages to fix the most egregious missteps, not all of them, before shipping the final product.And calling it Aqua 2.0, or Aero 2.0 doesn't make it any better. Those designs were hardly perfect, and recall that Jobs originally wanted a non-functional Apple logo centered in the middle of the menu bar, before common sense returned.So call a spade a spade and admit that these are mostly aesthetic, not functionally beneficial changes. I can't imagine there are many users who think that making things harder to read is going to make them more productive, or the product easier to use. But they are most certainly outnumbered by those more concerned with the sizzle, not the steak, and this will probably make them happy. That's the culture we live in now, like those who think how their food looks is more important than how it tastes, and they must tell the world about it through apps like Instagram.
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'F1' is Apple's biggest hit with $55M+ opening weekend
charles1 said:I had to laugh at the "controversy" about the Wallet Ad. Gruber said your real wallet is sacrosanct and he never sees advertising in his wallet. He obviously never looked. I examined one credit card in my wallet, it displays four corporate logos advertising their companies. Some cards are one big advertisement. Even the minimalist titanium Apple Card has three logos on it. I have a receipt in my wallet, oh no it has advertising printed on the back! [facepalm]Yes, credit/debit cards typically have logos or wordmarks on them.• Card branding, including the issuer (Apple, AT&T, Costco, Green/Gold/Platinum/Black, etc.)• Card association (Visa, M/C, AMEX, etc.)• Issuing Bank (Citibank, Chase, B of A, etc.)• ATM networks on debit cards (Plus, Star, Co-op, etc.)All pertain to the identity of the card, who will accept it, and how it can be used. Somewhat essential information, no? An average American has four credit cards. Without the logos, how would they tell them apart? You've already applied for, received the card, and are therefore already a customer. What are they trying to sell you on?That's branding, and while branding is part of the larger overall discipline of advertising, it is not explicitly advertising unrelated products, or services.If your Chase credit card also had "Chase Home Loans. Low Rates. Apply Today." emblazoned on it, that would be advertising, of a different service from the same company, and different type of consumer loan.Apple trying to hawk a movie from one of its other divisions inside your wallet, which many consider neutral ground, so to speak, is advertising.I guess the company didn't learn from the U2 experience.Attitudes like this are exactly why companies think they can get away with worming greater and greater numbers of true advertisements into users' lives.
