indieshack

I assume IDC has some form of reasonably accurate retail sales metrics (if not, they shouldn't be in the business of writing notes such as this). Everything is relative and I'm sure watch sales are doing OK - we're talking about Apple products after all - but I don't think Watch sales are burning up and I agree with IDC that it's a competitive market. The fact that Cook felt the need to reply I think says more about his perceived personal status than about Apple. Really think it's time for fresh blood there.