SixtyoneNorth

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SixtyoneNorth
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  • 'Intentional' culture clash between Apple, Beats causes friction, aims to 'create something groundb

    While I agree $3 billion is a lot, and that they likely overpaid to acquire Beats - it is roughly 1% of their overall savings. 
    Not sure why everyone is so focused on the advantages they expected to get from the purchase either. This was likely a strategic buyout of a very competitive service. Better to fold them into their own umbrella than to have to compete with them on the market. Considering the potential of the streaming music industry, $3 billion now may well be a drop in the bucket in the future. 
    calipacificfilmcornchip