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  • Inside the iPhone 7: Apple's Taptic Engine, explained

    nolamacguy said:

    how about you stop living in the denial dream world of an alternate reality? apple is better at this than you are, and they decided now was the time. there is absolutely no gain for you to ask us why they didn't do it the way you wish they would. that's not our shared reality. accept it and move on. 

    as as for the AP battery life vs their old one, it goes without saying but these do a lot more. they have more sensors and more capabilities, which, surprise, uses more electricity. 
    Ok calm down. Basic credentials are that I am an industrial designer preliminary in products/tech/electronics but have also done some 'top tier' automotive design. The kind of place where I been involved/advising directors of major car firm. Producing alternatives but highly analytical view points is what gets you noticed, it's what gets peoples minds thinking. It's a habit, sorry. Please take my words with a pitch of salt, as anyone should. I'm not saying anything I say should be written in stone or than Tim Cook should follow what I am saying. I've read this blog for probably a decade and decided I would write my thoughts. Maybe stir the pot and further my knowledge. And I appreciate the feedback.

    I did learn a few things by doing some research. First, the camera isn't as "big" as you might expect with OIS and F1.8. Apple have done some great engineering to keep it in the same package. Obviously they have 2 camera in the 7 plus but they also have more space to play around with. Secondly taptic engine is massive but also a lot of people on here clearly value it more than I thought.

    Is Dan Riccio a lier? I'm not really fussed if he is or isn't. I think his statements are cleverly worded but I think the truth is a little bent. IP67 standards have been achieved by other mobile phone manufactures for a while now with headphone jacks. There is validation to say that Apple chose not to spend their engineering time water-proofing the 3.5mm socket if they thought it might be on the way out. The time constrain would be that they wanted IP67 on the iPhone 7 and couldn't wait until the market had already heavily adopted wireless audio. This would particularly be the case with Apple being very ruthless with engineering and cannot afford failures with their tech, so it would be a large investment to do IP67 than jusrt grab an off the shelf part. People are much less forgiving when an Apple product fails than any other manufacture. The nature of having a reputation of such high standards in quality. Apple are known to chose things on their ascendancy and they have much more data than I do, I hope they are right but they aren't perfect. Sometimes course correction is needed. I am pretty sure they will never go back though. Only try and develop wireless tech better. They did change their direction with the Shuffle though.

    With regards to battery size increase, I say roughly 10% because it is only a quick calculation. None of this is copy/paste from another source, I have measures the taptic engine, battery and headphone jack of both iPhone iPhone 6 & 7 and worked out what the extra space would give in battery capacity. I have also been working on Haptic feedback (which is the actual field of what Apple's taptic Engine fits under) for about 6-7 years now so I very much see its merits so it is great to see a big player bring it to the masses. 

  • Inside the iPhone 7: Apple's Taptic Engine, explained

    this shouldn't need to be stated but, it doesn't matter if "other phones" have water seals -- they aren't operating within the design and confines of this device, the iphone. obviously there will be a great many differences -- such as the haptic engine, shell, etc. the constraints of one brand aren't thusly the same for every other design. 

    again, why on earth would i doubt the senior apple hardware guy who actually is an engineer and actually works on this product?

    i guess i'm struggling to understand your think there should be a 10% bigger bettery from the space saved. but instead we got better cameras, a better image processor, water seals, and a somewhat larger battery. and that's prompting you to complain and/or suggest people instead want just a larger battery?
    Just as you should with me, you should take what the Senior Apple hardware guy has to say with a grain of salt. Water-proofing a headphone jack CAN be done. There is no question about it so already he is bending the truth or perhaps not being clear with his statements.  

    With regards to what I am stating is that "we got better cameras, a better image processor, water seals" not by removing the headphone jack but just through refined engineering. This is pretty obvious. The "somewhat larger battery" is due to the headphone jack being removed but it was made smaller in the iPhone 6s from the iPhone 6 due to Taptic and 3D touch.  Some users don't even notice Taptic and 3D touch from their previous iPhones and don't even know it exists. They do notice battery life or headphone port being missing. 

    News flash: iPhone 7 removes lightning port. Sync via iCloud and use wireless charging. Greg Joswiak Apple VP says "we needed the space for the better camera/battery/slimmer design/IP69 rating".  
  • Inside the iPhone 7: Apple's Taptic Engine, explained

    @flaneur Funny you should talk about "going from telegraph to radio". Elisha Gray and Alexander Bell patented the telephone at the same time and that's interesting as bluetooth headsets haven't just been invented. In fact, Apple have covered this already:

    Jobs introduced us to "incredibly small" bluetooth headset that "pairs automatically" and "automatically goes to sleep". "It's really simple"

    2007 Apple Bluetooth headset:
    5.5 hours of talk time

    2016 Apple Airpods:
    2 hours of talk time and 5 hours of audio playback

    I would agree it doesn't have the fancy bluetooth specs and noise cancelling of today but competitors at the time, like Jawbone, did have noise cancelling. And the Apple bluetooth headset was a failure. Is the W1 chip really 9 years worth of technology development? This tech is not in its infancy and is going to dramatically improve next year or the year after. The worst part about all this, the Airpods are getting slated by most tech critics and Apple are notorious for not updating accessories. As @Deelron says, "The horse is dead, and it's not coming back" and that worries me as it might be 3-5 years before we see W2 and an updated Airpods that don't suck.

    How about Apple launch a fancy World changing bluetooth headset. Then down the road when everyone loves it, remove the jack. The Mac App Store was launched in Jan 2011 then in mid-2012 Apple removed the optical drive from their most popular laptop, the Macbook Pro then the iMac in late 2012.

    Steve Jobs was great at understanding people and the compromises to make on their behalf before then even knew it. There are similarities between "Courage" and "Foolishness" but the differences matter.
  • Inside the iPhone 7: Apple's Taptic Engine, explained

    Basically they put this inside the iPhone over a 3.5mm Jack. Not the compromise I think most consumers would like to make.