DRuth2010

My largest question is about the long term strategy of delivery. I think with all this original content it will outgrow the iTunes environment and might be confusing to users if it doesn't. Is the goal to establish a service like Netflix, where you pay a monthly subscription to access the content or will it be sold via iTunes or free as part of an Apple Music subscription. I think they need to reassess their content delivery as it's becoming increasingly more complicated as march away from simply doing music continues.

I received this email this morning.