13485
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Abandoned $10 billion Apple Car project referred to as 'Titanic disaster' by employees
anantksundaram said:This outcome was patently obvious to many from Day 1.At this point, Tesla has won this contest hands-down. By the time Apple finally got there -- even if they could -- there would be no way for it to catch up to a company like Tesla.Apple made the smart decision here, to not fall into the sunk cost fallacy and continue to throw good money after bad. That said, it's most definitely a huge pie on Cook's face.
It's a new industry with a lot of room in it. Do you really think Honda and Toyota are going to have a problem selling EVs when they commit to those models? I don't think so. Mercedes and BMW as well. Porsche and Audi maybe not because...VW.
Or are you guys saying that no ICE manufacturer is going to come into the EV business and...so to speak? Dangerous thinking there. We have well over a hundred years of automotive manufacturing and sales to draw on. Is a Chevy model released in March at a disadvantage to a Ford released in February, or a model released in 2023 versus 2024? -
Apple Vision Pro is reigniting the whole AR/VR headset market
nubus said:Apple could reignite the Segway, and it would still fail again. This is not about the amount of marketing or engineers. It is mainly "do we need this". Some industries do, but will most of us really want to live or work inside anti-social spheres?
75% of users often consume video while muting audio. We're social, we do 2nd screening, we travel, walk, and move. Walking or working with a fragile and expensive helmet on your head is simply not compatible with everyday life.