13485

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  • Abandoned $10 billion Apple Car project referred to as 'Titanic disaster' by employees

    This outcome was patently obvious to many from Day 1. 

    At this point, Tesla has won this contest hands-down. By the time Apple finally got there -- even if they could -- there would be no way for it to catch up to a company like Tesla.

    Apple made the smart decision here, to not fall into the sunk cost fallacy and continue to throw good money after bad. That said, it's most definitely a huge pie on Cook's face.


    I don't get why anyone thinks there's a "contest" or race" or something nebulous to catch up to. If [Anyone] comes out with a competent EV, they are on the same virtual footing as Tesla. Do you expect that people would only buy Teslas because they start with a larger share? Or that only Tesla can manufacture an EV (setting aside their continual quality issues)? Remember there were a lot of Baker Electric cars sold in the early days too.

    It's a new industry with a lot of room in it. Do you really think Honda and Toyota are going to have a problem selling EVs when they commit to those models? I don't think so. Mercedes and BMW as well. Porsche and Audi maybe not because...VW.

    Or are you guys saying that no ICE manufacturer is going to come into the EV business and...so to speak? Dangerous thinking there. We have well over a hundred years of automotive manufacturing and sales to draw on. Is a Chevy model released in March at a disadvantage to a Ford released in February, or a model released in 2023 versus 2024? 
    watto_cobrawilliamlondon
  • Apple Vision Pro is reigniting the whole AR/VR headset market

    nubus said:
    Apple could reignite the Segway, and it would still fail again. This is not about the amount of marketing or engineers. It is mainly "do we need this". Some industries do, but will most of us really want to live or work inside anti-social spheres?

    75% of users often consume video while muting audio. We're social, we do 2nd screening, we travel, walk, and move. Walking or working with a fragile and expensive helmet on your head is simply not compatible with everyday life. 
    Where do you even get the idea that nobody will ever remove the headset, as in "live or work inside anti-social spheres"? As for your claim that "75% of users" (speculative) often consume video while muting audio (speculative--source?), I think that's pure hyperbole.  Anecdote: I haven't even seen a AVP in the wild, so your putative claim that people are living, working, walking etc. with AVP mounted on their heads is silly.
    watto_cobra