Blackwhitepanda
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Apple sues Jon Prosser over iOS 26 leaks
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Apple is probably stuck with iPhone manufacture in India
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All hands on deck: Tim Cook, Craig Federighi address Apple employees on AI, Siri
avon b7 said:All hands meetings are never a good sign.
This particular one simply cements what many have thought about Apple's AI efforts:
It was behind, late to reveal, and is struggling to deliver.
Management changes, key members of staff leaving the company, and lately, evermore commentary on all of its AI failings.
Now, it is also very likely that staff morale is low and dissent within ranks is possibly rising. I believe that Gruber's piece simply gave a voice to the group within Apple that was dissenting.
That is what probably led to this 'pep talk'.
Comments like this seem very out of place in mid 2025:
"Employees should push to deploy AI tools faster, and urge their managers and service and support teams to do the same".
That would have been more appropriate four or five years.
It's a bit of a mystery as to why Tim thinks AI is 'sort of' theirs to grab. Again, that would have been fine four or five years ago so it was wrapped up in the 'Apple is rarely first' nonsense and sidestepping the fact that everybody else is obviously already grabbing it.
If that was the case there would literally be no need for an all hands meeting in the first place. It would be business as usual. Simply wait and deliver when fully baked. Clearly, something is very different here.
Now, as the pieces slowly fall into place, we are seeing a picture that doesn't look great.
After the original LLM AI fluster was out of the stalls, Apple chose to deliberately avoid using the term.
The AVP was then 'pre-announced' (very unusual for Apple), possibly as a means of distraction.
When AI was finally announced and branded as 'Apple Intelligence' it wasn't actually delivered. Also unusual.
When it did finally start rolling out it was lacking. It still is.
The cherry on the cake was possibly having to publicly delay the new AI Siri.
Of course Gruber's piece probably hit hard with some Apple executives.
I'm no fan of his but I applaud him for saying what he thought (with the 'risks' involved) and give him credit for very possibly speaking out on behalf of Apple employees who are effectively gagged.
Years into the future all of this will no doubt become clearer as people within Apple begin to reflect on this period. I'm sure it's turbulent times within the walls of Apple Park.
Apple is now saying that AI is possibly bigger than anything that came before. That realisation would have been better a decade ago. If they had realise then perhaps they would have been further ahead than they currently are and this situation could have been avoided.
Normally, it is not a bad sign that we have used to have our All hands meetings all the time as it is just a part of our organizational events.
But this All Hands meeting was organized in a short time frame, which is not a good sign.
What many employees worry and are mainly disappointed is that the execution is very slow and poor.
Believe me. Once you work at Apple, you would wonder how bureaucratic this organization is. Sometimes, I wished Apple could just announce massive layoffs to get rid of middle management layers.
Tim wants to launch Siri next year, but there are even many employees incl. me who doubt that.
Steve Jobs once said that it is a wrong way to make products based on consumer's feedbacks. Consumers don't know what they want, but Apple is going exactly to a diferent direction at the moment and keeps doing what Apple has mastered for years.
Gen AI is a new field and lots of companies lose tons of money at the moment. But what Apple worries about is that there might a "Boom" effect from a company, which revolutionizes the tech industry with something what big corps have never thought about before.
Therefore, I see why most big Techs are spending "panic CapEx".
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BOE's new fight with Samsung Display could affect the iPhone Fold
Correct me if I am wrong, but only US-shipments are affected by banning BOE. Apple can keep BOE as their main strategic supplier for shipping products to Europe, China and other nations except the US.
There will be a lot of "grey zone" items to clarify who is right and who is wrong.
Having worked in the display industry, I am not surprised that some confidential items (Key process parameters via control plan from equipments, LC, PI materials) are somehow exposed to other companies.
It is no secret that BOE, Tianma, or other Chinese suppliers hire a lot of experts from Korea (LG Display and Samsung) and Japan (JDI, Sharp etc.).
There are also claims from South Korea that Apple is deeply involved and Apple has shared a lot of information about Korean suppliers´ key process parameters to BOE.
Based on my experience, even H***** nominated a Korean supplier and shared all necessary information to domestic suppliers which Chinese display suppliers needed. There were a lot of information sharing among Chinese suppliers.
What I want to say is that the situation is more complex and maybe, it is not about Samsung vs. BOE.
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US fears iPhone supplier BOE is a Chinese military company
avon b7 said:The US, or more specifically, certain China Hawks within the US administration, are in a permanent state if paranoia with everything 'China'.
Yes, some elements of technology will be dual use. That has always been the case. It will always be the case. It's time to get over it.
Nearly six years after the Huawei ban, the Pentagon is still applying for waivers (and getting them) because it cannot adequately source technology without Huawei being somewhere in its supply chain.
Yet, as soon as the US gets a sniff of an 'ally' using technology it deems risky, all hell breaks loose and the threats come flying in.
Just look at the noise created over Spain's use of Huawei's OceanStor systems for wiretap storage.
It would be far better if the US took a more pragmatic approach with a large dose of common sense before the paranoia leads to even more silly decisions like the Nvidia H20 ban which seems to have finally been walked back after Jensen made a very level headed argument against it, even though Huawei A3 (Cloud Matrix all optical) SuperPoDs have now hit the market to compete with Nvidia's best offerings so the damage was already done.
And now to top it all off, China is fighting fire with fire by giving the US a taste of its own medicine by questioning the security of Nvidia chips.
Jensen must be fuming by the damage done to his business by US policy.