cincytee

I of course immediately understood the ad's symbolic message: all this creative potential has been packed into this new iPad. I was still very upset to see the guitar and piano – and all the dedication and craftsmanship that making them required – destroyed for a gimmick message that could have been expressed without the destruction. As a music performer, seeing those instruments crushed was kind of horrifying. Kind of a tone-deaf concept, especially for a company that prides itself on dedication and craftsmanship.

I'm simply waiting on the M5 "The Ultimate Computer". What could go wrong?

"Thank you, sir!"
-- my iPhone SE

igorsky said:

ihatescreennames said:

"Our"? Do you work for Apple or is this comment similar to a sports team's fan talking about how "we"?...

You know exactly what he's trying to say, so what's the difference how he says it?

Well, the difference in how one says what one means is kind of the essence of language, isn't it? I'm always amazed that people who perfectly understand the need for precision in code pay no attention to it in real world communications, where it pays similar dividends.

And who's fault is that?
Did Tim Cook give us guidance for revenue for the rest of 2016?
Did he give us guidance for 2017?
Did he gives us guidance regarding what the install base will be in 3 years, 5 years, and 10 years?
Did he give us guidance for what he expects service revenue (the next growth product) to be in the next 3 years?
NO.

And do you understand why he didn't? Because Wall Street doesn't care. They have no interest in a company's long-term prospects if they fear losing a penny in the short term. Though the market likely will reflect a company's true strength long-term, it'll be by accident. The wolves on the Street are all flippers — just with corporations, not houses.