brucemc
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New research data shows iPhone at top of sales charts by vendor across most of the world
stantheman said:sog35 said:Apple needs to send more $$$ to 'research' companies like Kantar. Send them a couple million.
Do the same with IDC. Nice little $5 million check.
Apple is waging a PROPAGANDA WAR versus Wall Street, the tech media, and its rivals. Spending $10 million a year on marketing expense to these research companies is well worth it.
Spending $20 million a year is a drop in the bucket compared to the cost to shareholders from negative bullshit 'research'. Gogoggle, Samdung, and Microshit all plays this same game. Apple should join and pay out even more $$$
Apple does pay companies to survey consumers, but it does so under private contract and keeps survey results as trade secrets. Because Apple survey results are not released publicly, there is no incentive to distort the results as a means of influencing customer buying patterns. By contrast, the IDC-type surveys are performed both to collect useful data but also as a marketing tool for the company that pays for its surveys.
Or it could be that he hates Apple (but doesn't know it yet), since as you note he wants Apple to really be managed like Samsung. -
Samsung said to be following iPhone 7 by courageously omitting headphone jack in 'Galaxy S8'
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'Hello again:' Apple sends invitations for event on Oct. 27, new MacBook Pros expected
Would seem odd to have an event only for Macs these days, wouldn't it? I hope there are iPad updates coming, and maybe something new with Apple TV (if not a new unit, then some new functionality). This is the big quarter for everything, so Apple should be wanting to get some good coverage and focus on these areas.