macfabulous

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macfabulous
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  • Tim Cook says he always knew Apple would arrive at the Apple Vision Pro

    It amazes me the lengths these guys will go to build a fantasy around something in hopes that people believe they are committed to it. In truth Apple will drop Vision Pro entirely if it doesn't sell well enough. Presale data isn't good, and Tim's continued experiment to see how much he can convince people to pay for something is starting to unravel. Apple simply does not do low volume products. They either cancel them entirely, or they let them die on the vine for ages while the 8 customers who bought into the idea are left hanging in the wind. Given the general feeling toward VR headsets on the market, the presale numbers most likely reflect a huge chunk of the people even interested in buying a Vision Pro, leaving day to day sales from here out to be scarce. If Apple can't even sell half a million units in the first year, their interest in the category will quickly diminish. Everyone assumes that version 2 is a given, but that's a bad assumption. Apple does not throw good money after bad, and they've already spent exorbitant amounts of money on the development of something that has amounted to an iPad for your face that costs $3,500, and requires wearing an objectionable piece hardware that is heavy, uncomfortable for any length time, nausea-inducing for most people, tethered to the wall, and completely world-isolating. What other Apple product even comes close to having that many negative tradeoffs? There is almost nothing good that you can say about this product that isn't outweighed but its downsides.

    Apple has said that AR is the future, and I agree. So they go and build a VR headset, something no one anywhere thinks is the future, and try to do AR with it.

    AR is all about the view finder. We already have the ability in software to do amazing things with AR, but they're nothing more than a tech demo until we get the view finder right. And a VR headset is not it. No more closer than holding an iPhone up to your face and looking through the lens of the camera. Apple knows this, and knows that glasses are the wearable of the future, and that everyday glasses that can be powered by iPhone to project AR into your world are a game changer. They also know that the technology to do this well is still several years away, and Tim Cook knows he won't be CEO by the time that comes around. He wanted spatial computing to be part of his legacy so badly that he pushed a product onto market years before it was ready, bolstered by his successes with overcharging customers in the last several years. Things like raising the price of products every time a new feature is added is a Tim Cook invention that customers have rewarded him for, and it has led to some poor decisions...Vision Pro's release being the pinnacle.
    I’m afraid your post won’t age well! This is a first gen. product. You know… like Mac (Macintosh), iPhone or Apple Watch. They evolved over time and became huge successes. They sure didn’t start that way. The same will be true for the Apple Vision Pro. As this product gets smaller and smaller and features and Apps develop over time you’ll see people flock to the platform! It’s really well thought out. Spatial computing that is. Down the line you won’t need ANY of the accompanying Apple devices (Mac, iPad, iPhone, Apple Watch) in your travel bag. Just a couple of “sunglasses” (The downsized Apple Vision Pro / Apple Vision Light). Of course there’ll be a big “Work/Home” version and a smaller “Street vise” version. They started with the bigger guy! This first version we see today is about laying the foundation. It might be clunky and a little buggy… BUT the course sure is set. The input method alone is what truly sets this product/platform apart from the competition and ANY other product. The most natural way of interaction you can think of… hands, eyes and voice… and you’re a “productivity god”. Especially with the Apps and hardware that this platform is begging for down the line. I really don’t think you realize Apple’s vision here! No pun intended.
    williamlondonwatto_cobra