gatorguy

blastdoor said:

gatorguy said:

blastdoor said:

gatorguy said:

Apple has gone a step further than the article mentions. It now wants to participate in Google's legal defense, concerned that Google cannot adequately protect both themselves and Apple's interests against the government's demands for a break-up. 

https://www.thurrott.com/apple/314883/apple-files-to-represent-itself-in-google-antitrust-remedy-proceedings

Reading this Cue quote:

The development of a search engine would require diverting both capital investment and employees because creating a search engine would cost billions of dollars and take many years. Search is rapidly evolving due to recent and ongoing developments in Artificial Intelligence, making it economically risky to devote the huge resources that would be required to create a search engine. 

makes it sound like not only should Google not be paying apple, but that apple should be paying Google. 

If Cue truly means this then it implies (1) Google is dumb for paying apple and (2) apple is dumb for pointing out that Google is dumb. 

But I think neither apple nor Google are dumb, which makes me think Cue doesn’t believe what he’s saying but does believe (or hopes) that the audience for his message is dumb. 

Wow, quite the leap in logic. 

Google is paying Apple for default placement, but not so that Apple doesn't create their own search engine. Both companies knew Apple wasn't planning one, something frenemies would understand. Google wanted a guaranteed fast track to Apple users and their shopping plans, worth about $40B/year in profit as of 2021 after paying Apple their cut. That's minimally $160B into Google coffers over the past four years and probably north of $200Billion. AS for Apple they got at least $80B for doing essentially nothing and at zero cost. Pure profit. Surely you understood why the two made a deal?

If there is no way that Apple would make their own search engine and regards googles search engine as best, why would Google pay apple $20 billion for default placement ? Love?

The didn't "pay Apple $20B for placement". They paid Apple $20B in 2021 because it worked out to be the contractually agreed on 1/3rd cut, perhaps a percentage or two higher, of search revenue Google collected from Safari searches. Default settings are rarely changed, which Google understands, an so id Microsoft who also wanted that default. More profit with less work, a LOT more and essentially guaranteed.

With Apple and Google it was not set at a flat $20B. It is percentage-based and could have been more or less based on how much profit Google realized. 

There's no other search provider who would have delivered better results for Apple, and there still isn't. Apple likes profit, and profit without effort is even better. 

blastdoor said:

gatorguy said:

Apple has gone a step further than the article mentions. It now wants to participate in Google's legal defense, concerned that Google cannot adequately protect both themselves and Apple's interests against the government's demands for a break-up. 

https://www.thurrott.com/apple/314883/apple-files-to-represent-itself-in-google-antitrust-remedy-proceedings

Reading this Cue quote:

The development of a search engine would require diverting both capital investment and employees because creating a search engine would cost billions of dollars and take many years. Search is rapidly evolving due to recent and ongoing developments in Artificial Intelligence, making it economically risky to devote the huge resources that would be required to create a search engine. 

makes it sound like not only should Google not be paying apple, but that apple should be paying Google. 

If Cue truly means this then it implies (1) Google is dumb for paying apple and (2) apple is dumb for pointing out that Google is dumb. 

But I think neither apple nor Google are dumb, which makes me think Cue doesn’t believe what he’s saying but does believe (or hopes) that the audience for his message is dumb. 

Wow, quite the leap in logic. 

Google is paying Apple for default placement, but not so that Apple doesn't create their own search engine. Both companies knew Apple wasn't planning one, something frenemies would understand. Google wanted a guaranteed fast track to Apple users and their shopping plans, worth about $40B/year in profit as of 2021 after paying Apple their cut. That's minimally $160B into Google coffers over the past four years and probably north of $200Billion. AS for Apple they got at least $80B for doing essentially nothing and at zero cost. Pure profit. Surely you understood why the two made a deal?

If anyone is concerned about Google having personal details about them, yet wish they could still use Google Search it's easy-peesy, and requires no special software or paid blocker.....

Don't use, better yet don't even have, a Google account. 
Google doesn't save your activity to a Google account if you browse/search without being logged into one. They won't have a clue who you are, nor will they try to figure it out.  It's not worth their time. They'll have no name, no address, nothing. They won't save any search or browsing activity because they will have no account to save it to. 

How simple.

Some people make this way more involved that it is. There's nothing nefarious going on. Don't open a Google account and agree to their terms and you're good. You will not be tracked because there is no "you", as far as Google is concerned.

As for ads in and of themselves, they don't scare me. I've seen them on TV for decades and no one stole my credit card, broke into my bank, snuck into my house, or investigated me because I watched one. 

But what about someone like me who does log into a Google account (actually a few depending on whom I want to be at the time as far as Google is concerned) because I like having continuity between the several internet-connected devices I regularly use?

I still control what Google collects, what Google services can access my data and which ones I'll restrict, reset my account whenever i wish, and delete all stored browsing data at my whim. I have primary control of my own accounts. Just take the time to figure it out and then double-check. At least most settings are relatively easy to find now. It wasn't always so. 
https://safety.google/privacy/privacy-controls/

rob53 said:

gatorguy said:

rob53 said:

I have to laugh about the ad revenue generated from Safari search result advertising. Raise your hand if you AREN'T using some kind of advertisement blocking on Safari. Wait, I'm not seeing any hands so at least the commenters on this forum aren't bothered by Google's (and other's) advertising. Apple knows this and they got $20B along with 36% of ad revenue. I use DuckDuckGo and there's very little advertising except for those ads buried in websites that aren't from Google. 

The money Apple got was their 1/3 cut of the advertising revenue. It was not $20B PLUS 36% of the ads. 

"In 2022, Google paid Apple $20 billion to be the default search engine on its devices. The result was a boon for both Google and Apple, with Apple receiving about 36% of the ad revenue generated from Safari search result advertising." Who's correct? The article or you? The article starts out saying Apple received $20B AND is receiving 36% of ad revenue. That's what I said.

Both.

The article is saying the $20B paid to Apple in 2021 (actually a bit more but rounded off) came from 36% of the advertising revenue. It was not "in addition to". 
Yes, the article could have been clearer since it confused not just you but probably others. It should have been worded "Google pays Apple $20 billion annually, OR about 36% of what it earns from search advertising made through the Safari browser."

The payment Google makes to Apple comes entirely from a percentage of the search advertising revenue realized through the Safari browser. Google keeps roughly two-thirds of it, with the rest going to Apple. 

rob53 said:

I have to laugh about the ad revenue generated from Safari search result advertising. Raise your hand if you AREN'T using some kind of advertisement blocking on Safari. Wait, I'm not seeing any hands so at least the commenters on this forum aren't bothered by Google's (and other's) advertising. Apple knows this and they got $20B along with 36% of ad revenue. I use DuckDuckGo and there's very little advertising except for those ads buried in websites that aren't from Google. 

The money Apple got was their 1/3 cut of the advertising revenue. It was not $20B PLUS 36% of the ads.