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  • COVID-19 disaster shows off Apple's true core

    dysamoria said:.
    His defensiveness of Apple is weird, conspicuous, and embarrassing, at this point. It’s like he’s trying to get Apple’s attention for a job in their PR department. 
    What do you mean by defensiveness?

    if anything perhaps I’m a bit lazy in criticizing people who aren’t very smart but have a big platform, while pointing out the obvious in how they are comically wrong. But I’m not defending anything that needs my defense and I certainly wouldn’t want a job in PR. Those people work so hard. 

  • COVID-19 disaster shows off Apple's true core

    hucom2000 said:
    Let’s be real here for a second. 

    Of course these actions are good. Certainly. But goodness may or may not be the primary motive. 

    Personally, I suspect that the primary motive is to limit the damage to the company‘s bottom line. The longer the crises, the greater the recession, the greater the loss.

    It’s smart leadership. Money well spent from which ever angle you look at it. It’s a win-win.

    But it’s not altruistic. For that it would have to be selfless - which it is not.
    Altruism means doing things selflessly for others, it does not mean there is no subsequent benefit to the doer. Mothers are altruistically selfless, and yet we love and celebrate them and take care of them in their old age. They do benefit in some way, despite being selfless and doing things that are right but perhaps not fun to do.

    What I wrote was that "By unambiguously stating that Apple's executive team has the freedom to make decisions that are right and good, regardless of ROI, Cook was defining Apple as a leader in corporate altruism." One can argue that Apple is benefitting in some ways from its charitable work without changing the fact that Cook has sought to define Apple as being a force for good, beyond just being a manufacturer of good products. 

    I also laid out why I think Apple is pursuing things like accessibility, supplier responsibility, donating to disaster relief, etc. It's not realistically to limit the damage to the world economy so Apple can sell more iPhones, because feeding the hungry and keeping first responders safer isn't really going to have any discernable effect. 

    I wrote that it is primarily an exercise of power and capacity. There is nothing that feels better than helping other people and making a real global impact. Cook is not only doing this to feel good himself, but also to attract and retain talent to work at Apple. No amount of stock options or wages can compete with making people feel like they are changing the world and benefittitng society on a global scale. To feel like you are part of such a thing is incredibly empowering and motivating. Self-actualization is the top of the motivation pyramid. 

    So yes, I agree that Apple is not "doing good" for nothing at all, but the primary benefit is strengthening its people, not defending short term revenues. Sure, people also might tip their scales in decision making to think they'd rather get a Mac or an iPhone than some cheap generic PC or an Android simply because they are aware of Apple's disaster relief, but I can't see that being so important. Being able to attract and retain the best engineers and creatives because they feel like they are changing the world is Apple 101.  

    And if you saw the reaction and the feeling in the air of the theater full of Apple shareholders watching Cook slice this guy in half and saying Apple doesn't do things only for ROI, it was powerful. All those people felt that much more proud to be investing in a company that had principles and morals and values. It's like being in church and feeling your prophets were great because they were good. It's spine-tingling religion. 
  • Editorial: Who wants the new iPhone SE 2020?

    Has it been determined if iOS 14 will support the first generation SE? If it does I’ll wait to get the second generation. 
    There is talk of iOS 14 ending support for A8 (which would terminate SE & 6s at iOS 13). That's why HomePod appears to be shifting from iOS to software based on tvOS, enabling Apple to limit A8 support to tvOS and make A10 Fusion the new baseline chip for iOS. iPadOS has its own codebase already. 
  • Apple unveils new iPhone SE priced at just $399

    I would have gone with modern external bezelless design in an SE sized phone with previous gen processors. 

    Frankly I don't see a much advantage to the end user from an A13 vs an A12 or even A11.   But to get rid of the bezels and put a big screen in a small form factor would have pronounced user benefits.

    But, I am sure Apple thought of that idea, tested it and rejected it. 
    I am equally sure that many people will be buying this phone.
    ...   And Kudos for giving it 64gb instead of 32Gb!

    The phone will be fully functional and do a good job.
    Modern A chips cost very little more to produce, and deliver far higher power efficiency. A primary goal of new mobile chips is power reduction, not huge advances in cpu speed. Using an older generation is more like using old RAM, and unlike using a less expensive Intel CPU--which are priced largely by performance. Intel cuts the nuts off its cheaper CPUs to create artificial price tiers. Apple doesn't have to do that because it's not selling A chips. It's only using them internally. Helps explain why Apple is ordering new A14s in bulk at 5ns. It plans to use them beyond iPhone 12, same as it used A4 across multiple devices to save costs. It will also be easier to support the 2020 SE for longer in iOS if it has a more modern chip. And developers can assume the presence of modern logic like an NSP.
  • Apple unveils new iPhone SE priced at just $399

    Facebook did try the same thing, and pundits at the time made a big deal about how mini-app"bots" were going to take over and erase the App Store back in 2015-2016. That didn't happen. https://appleinsider.com/articles/16/07/10/apple-inc-and-the-bot-war-on-apps- And the story of WeChat doing the same in China was a tale already told a few years ago in 2017. It's been a story since 2011. Apple somehow still has an App Store in China. No doubt it would be larger without any competition of any kind, but this story seems overblown.
    Gobnu said:
    Expected, but still disappointing.  I was hoping they would pull off the surprise and have one in the original SE case with an A12 in it.  I would greatly miss the smaller size, and the flat edges.  Guess I'll have to take a look at the fall offerings.
    Do you imagine that Apple does not have the data needed to know what people want? If people were buying 5" iPhones, Apple would be selling them. Nobody wants a tiny phone anymore. The SE is already a minor niche product across Apple's primary markets. The only reason for making a 5" phone would be nostalgia for a few thousand 40 year old men.