fotoformat

They may be apt in this case, but I don't think "face-planted" are exactly PR words to use in an official statement by an 'associate research director'.

IDC loses more credibility in my book.

nolamacguy said:

it doesn't make much sense to use a british english word in the lead of your story for an american site. and yes while there are U.K. readers here, it still doesn't make style guide sense to do so. 

I'm a British reader, and former publishing editor, residing in France. However, whilst few house style guides nowadays would recommend inserting periods ('full points') for the acronym UK, they would use capital letters for British, English and American... not to mention beginning sentences with It, and And. ;-)

paul.felderstein said:

Because the dangerous, militaristic Communist Chinese government isn't at cyberwar with us, isn't stealing iPhone secrets and is nothing to worry about at all.

"Keep your friends close and your enemies closer." - The Godfather , part II

freshmaker said:

... and even slightly better battery life.  

That's "cool" man... (inference intended!)

Samescum expected the Galaxy Note 7 to be a really hot seller... but not literally!