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Being 50 years old and watching Apple and Microsoft grow from startups to billion dollar companies, I think I am entitled to say that more and more people are seeing through Tim Cook and Phil Schiller's bulls***. I work for a company that has a similar strategy. If you're told everything is great, then it is, while most people whisper that it's not. Lots of transparancy. Drink the Kool Aid. Everything will be fine. I love many of Apple's products, but over the years, Apple has turned into the Microsoft of 1995. Kumbaya, give everyone a big hug, then add 30%. When Steve died, the DNA of the company died with him. It's just going to take years for that to be realized. Maybe John Sculley would like to come back with his big mouth and almost bankrupt Apple again so they can start from scratch.