tmay
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EU DMA architect says Apple seems to want to be fined for non-compliance
gatorguy said:EU Commissioner Thierry Breton yesterday:
"Under the DMA, there is no room for threats by gatekeepers to silence developers."
Sounds like a line in the sand.
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'Verifiably untrustworthy' Epic Games iOS app store plans in EU killed by Apple
radarthekat said:hmlongco said:beowulfschmidt said:Requiring a company not owned by the government to do business as the government demands is a hallmark of fascism. Benito would be proud. -
EU tells Apple to justify its blocking of Epic Games
avon b7 said:tmay said:sirdir said:tmay said:williamh said:dewme said:This level of micromanagement is insane. Do these EU regulators have nothing at all to do other than to constantly harass Apple?
Please note, now consumers have to navigate all of the variations of USB Type C cables, from basic charging to USB 4 Gen 3, 40 mbps/240W.
If Apple wouldn’t have to be forced to do the right thing kicking and screaming, maybe that would be better for everyone…
Gee, who knew.
"Now it is time for industry to show its commitment to sell mobile phones for the new charger. The common charger will make life easier for consumers, reduce waste and benefit businesses. It is a true win-win situation."
Do you know why industry had to show commitment?
Because it wasn't a legal obligation.
As sirdir correctly points out. It was talks.
A MoU was reached after talks and standards formed. That was industry consultationm
It was never a legal requirement.
It wasn't enough and Apple was the one contributing to the problem so when it came to reviewing the situation, this time (and following more industry consultation, impact assessments etc) it was legislated and finally Apple fell into line.
Still, if the EU was expecting that Apple would passively accept and comply with such a shitty standard, and with no actual legal requirement of that, of course Apple would choose to stick with Lightning as long as possible. Evidently, Apple was in legal compliance with the adaptor.
From MacRumors;
I admit that I was incorrect about the Micro USB standard being "a requirement".There was considerable speculation about whether Apple would be able to meet the requirements of the micro-USB standard. At the time, Apple used a proprietary 30-pin dock connector compatible with both the iPhone, iPad, and iPod touch.
However, the wording of the MoU offered Apple a loophole: For those phones that did not have a USB micro-B interface, an adapter was allowed under the agreed terms. And that's exactly what Apple did. In 2012, Apple introduced the iPhone 5 with a new Lightning proprietary connector to replace its 30-pin connector, and additionally offered a separate Lightning to micro USB adapter to comply with the 2009 EU agreement.
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'Verifiably untrustworthy' Epic Games iOS app store plans in EU killed by Apple
gatorguy said:You don't know? You must be one of the only members here who doesn't understand what it is.
Assuming you were being honest with the question, It would be better for you, and coming with with less distrust of the messenger, if you looked for yourself. Here's some starting places, first from Apple itself.What is Apple's brand identity?Simplicity. Creativity. Humanity. They call these their three lenses, and, according to Tor Myhren, VP of Marketing Communications at Apple, “If a product is not made up of these things, it's not Apple”.
Then these descriptions pertain to how those outside of Apple perceive it:
https://www.bynder.com/en/blog/the-worlds-most-valuable-brand-apples-secret-to-success/
https://medium.com/@hmmd.yousuf/is-apples-brand-identity-a-blueprint-for-modern-marketing-success-cb6c5c5f1d47
https://www.amati-associates.com/digital-products/brand-positioning/apple/
There's a finely crafted and highly favorable emotional connection that I believe Apple management is currently harming. Much, maybe most, of Apple's consumer value is based on brand perception.
I posted Steve Sinofsky because he had previously dealt with the EU, and understood developing operating systems.
The EU DMA is arguably not finely crafted, so is anti ethical to Apple.
Steve Sinofsky,Android has the kind of success Microsoft would envy, but not Apple, primarily because with that success came most all the same issues that Microsoft sees (still) with the Windows PC. The security, privacy, abuse, fragility, and other problems of the PC show up on Android at a rate like the PC compared to Macintosh and iPhone. Only this time it is not the lack of motivation bad actors have to exploit iPhone, rather it is the foresight of the Steve Jobs vision for computing. He pushed to have a new kind of computer that further encapsulated and abstracted the computer to make it safer, more reliable, more private, and secure, great battery life, more accessible, more consistent, always easier to use, and so on. These attributes did not happen by accident. They were the process of design and architecture from the very start. These attributes are the brand promise of iPhone as much as the brand promise of Android is openness, ubiquity, low price, choice.
I give credit to Google for attempting to recreate some of the same brand promise of iPhone with the Pixel.
Steve Sinofsky,
Sure, nothing bad will happen; the EU has this...The lesson of the first two decades of the PC and the first almost two decades of smartphones are that these ends of a spectrum are not accidental. These choices are not mutually compatible. You don’t get both. I know this is horrible to say and everyone believes that there is somehow malicious intent to lock people into a closed environment or an unintentional incompetence that permits bad software to invade an ecosystem. Neither of those would be the case. Quite simply, there’s a choice between engineering and architecting for one or the other and once you start you can’t go back. More importantly, the market values and demands both.
That is unless you’re a regulator in Brussels. Then you sit in an amazing government building and decide that it is entirely possible to just by fiat declare that the iPhone should have all the attributes of openness. By all accounts there seemed to be little interest in the brand promise that presumably drew a third of the market to iPhone. In the over 60 pages of DMA, there’s little mention of privacy (just 7 times), security (9 times), performance (3), reliability (once), or battery life (0), or accessibility (just 3). I would acknowledge one section about halfway through the 100 goals of one part of the DMA there is deference to these issues though note the important caveat about defaults:
(50) Furthermore, in order to ensure that third-party software applications or software application stores do not undermine end users’ security, it should be possible for the gatekeeper to implement strictly necessary and proportionate measures and settings, other than default settings, enabling end users to effectively protect security in relation to third-party software applications or software application stores if the gatekeeper demonstrates that such measures and settings are strictly necessary and justified and that there are no less-restrictive means to achieve that goal. The gatekeeper should be prevented from implementing such measures as a default setting or as pre-installation.
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EU tells Apple to justify its blocking of Epic Games
sirdir said:tmay said:williamh said:dewme said:This level of micromanagement is insane. Do these EU regulators have nothing at all to do other than to constantly harass Apple?
Please note, now consumers have to navigate all of the variations of USB Type C cables, from basic charging to USB 4 Gen 3, 40 mbps/240W.
If Apple wouldn’t have to be forced to do the right thing kicking and screaming, maybe that would be better for everyone…
Gee, who knew.